Amazon is bringing back 'Prime Day'

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Amazon just announced the date for the second annual "Prime Day," a day of shopping that will have more than 100,000 special deals worldwide exclusively offered to its paid Prime members.

Starting at midnight on July 12 (PST), Amazon Prime members will be able to shop across nearly all product categories and take advantage of new deals that Amazon promises to have as often as every 5 minutes throughout the day.

All new and existing Prime members in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada, Belgium, and Austria are eligible for Prime Day offers. Prime is Amazon's paid membership program that offers free two-day shipping and unlimited access to a bunch of Amazon services, including streaming video and music. It costs $99 a year or $10.99 a month.

Amazon launched Prime Day for the first time last year. It ended up becoming Amazon's biggest sales day ever, with 34.4 million items ordered in a single day, breaking the sales record set on the previous year's Black Friday. Some sellers said their sales nearly quadrupled on Prime Day, with one vendor claiming to have sold $16,000 worth of products every hour.

Check out the best selling books on Amazon of 2016 so far:

21 PHOTOS
Best selling books on Amazon of 2016 so far
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Best selling books on Amazon of 2016 so far
Harry Potter and the Cursed Child - Parts One & Two by J.K. Rowling, John Tiffany & Jack Thorne, $17.99

StrengthsFinder 2.0 by Tom Rath, $15.29

The Life-Changing Magic of Tidying Up by Marie Kondo, $10.56
When Breath Becomes Air by Paul Kalanithi, $15.00
The Whole30: The 30-Day Guide to Total Health and Food Freedom by Melissa Hartwig & Dallas Hartwig, $18.00
How to Win Friends and Influence People by Dale Carnegie, $9.04

Mindset: The New Psychology of Success by Carol S. Dweck, $9.60

To Kill A Mockingbird by Harper Lee, $6.79

Me Before You by Jojo Moyes, $6.77
Oh, The Places You'll Go! by Dr. Seuss, $10.00

Calm the F*uck Down by Sasha O'Hara, $8.11

First 100 Words by Roger Priddy, $3.97
Between the World and Me by Ta-Nehisi Coates, $14.40
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This year's Prime Day is expected to be even bigger than last year's. Amazon says it will double the number of TV units available compared to what it typically has on Black Friday and Cyber Monday combined.

"Following last year's record sales, we have dramatically increased the inventory behind many deals," VP of Amazon Prime Greg Greeley said in a statement. "Even with this massive selection we know many of the Prime Day offers will sell out, so members should download the Amazon shopping app to receive notifications on their favorite deals."

To promote this year's Prime Day, Amazon will run countdown deals from July 5 through July 11, including TV and Fire Stick discount offers. It's also running special promotions around its Prime Music and Photo services.

This year's Prime Day is likely going to be another record-breaking sales day, but Amazon's real intent behind the special shopping day may be in expanding its Prime member base. Prime members are known for spending more time and money on Amazon than non-Prime members, with their spending now accounting for nearly 60% of the total value of goods sold on the site.

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SEE ALSO: 22 charts that show the incredible growth of Amazon Prime

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Now check out 17 awesome items on Amazon under $25:

18 PHOTOS
Items on Amazon under $25
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Items on Amazon under $25

Slow cooker crock pot, $20.99

Photo: Amazon

World’s strongest coffee, $18.99

Photo: Amazon

Toilet golf game, $11.99

Photo: Amazon

Potato chip bag resealer, $15.99

Photo: Amazon

Lifestraw water filter, $19.90

Photo: Amazon

Stuffed hamburger press, $10.29

Photo: Amazon

Camera lens coffee mug, $11.99

Photo: Amazon

Miracle berry tablets, $25.00

Note: These tablets transform ordinary foods into the extraordinary -- and mask sours food to taste sweet. 

Photo: Amazon

Ice luge, $21.30

Photo: Amazon

Glass ziplock bag, $16.85

Photo: Amazon

2nd skin unisuit, $25

Photo: Amazon

Retro corded iPhone handset , $20.99

Photo: Amazon

Unicorn mask, $16.98

Photo: Amazon

Venus fly trap, $14.99

Photo: Amazon

4,500 live ladybugs, $14.25

Photo: Amazon

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