Director Tyler Meason, subject James 'The Amazing' Randi, and director Justin Weinstein from 'An Honest Liar' pose for the Tribeca Film Festival Getty Images Studio on April 21, 2014 in New York City.
(Photo by Larry Busacca/Getty Images for the 2014 Tribeca Film Festival)
Laura Marano and Leigh-Allyn Baker, stars of the Disney Channel Original Movie 'Bad Hair Day,' celebrate the movie's upcoming premiere at a screening event on Tuesday, February 10 at the Walt Disney Studios.
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Actor Bruce Willis attends a press conference at a Tokyo hotel to promote the film 'Hostage' on May 23, 2005 in Tokyo, Japan.
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Kate del Castillo poses for photos during the recording of the TV series 'La Reina Del Sur' at San Miguel Ometusco farm, Mexico state, on January 13, 2011 in Mexico.
(Photo by Edgar Negrete/Clasos.com/LatinContent/Getty Images)
Octonauts: Season 3
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Piglet's Big Movie
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Actors from left, Steven Mackintosh, Celyn Jones, Elijah Wood, Shirley Henderson, Maimie McCoy and Kevin Eldon pose for photographs at the UK premiere of the film 'Set Fire to the Stars' at the Ham Yard Hotel in central London, Tuesday, Oct. 27, 2014. (Photo by Joel Ryan/Invision/AP)
From left, actors Anson Mount, Common, and creator John Wirth on the 'Hell on Wheels' panel at AMC TCA Panel at the Beverly Hilton on Friday, July 26th, 2013 in Beverly Hills, Calif. (Photo by John Shearer/Invision for AMC/AP Images)
Actress Jennifer Lawrence poses for photographs during the photo call for the film 'Serena', as part of London Film Festival, at the Vue cinema in central London, Monday, Oct. 13, 2014. (Photo by Joel Ryan/Invision/AP)
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"The White House fully understands that through Netflix, they can get into every home, every television and then — into every head, Medinsky said," according to The Moscow Times. "Do you think that these gigantic startups get going all by themselves? That if a student is sitting there with an idea that billions of dollars come raining down?"
The idea of using "soft power," and specifically American culture, to further the American political agenda is not a new one. But Medinsky seems to also fundamentally not believe that the Silicon Valley system of venture capital could exist.
Learn more about the history of Netflix:
History of Netflix
History of Netflix
An exterior view of Netflix headquarters is shown in Los Gatos, Calif., Friday, July 21, 2006. Netflix earnings report will be released after the bell. (AP Photo/Paul Sakuma)
Netflix Chief Executive Officer Reed Hastings holds up two of their most popular DVD rentals "The Perfect Storm" and "Crocodile Dundee in Los Angeles" at their distribution plant in San Jose, Calif., Monday, Sept. 10, 2001. Online DVD rental company Netflix is emerging as one of the Internet's rising stars that has attracted a cast of 300,000 subscribers who pay a $19.95 monthly fee to get up to three DVD rentals mailed to them. (AP Photo/Paul Sakuma)
400303 03: Ready-to-be-shipped DVDs roll down an assembly line January 29, 2002 in San Jose, CA. The online DVD rental site Netflix.com has 500,000 subscribers who can rent, receive and return unlimited discs per month by mail. (Photo By Justin Sullivan/Getty Images)
400303 01: Netflix.com Chief Executive Officer Reed Hastings holds a ready-to-be-shipped DVD January 29, 2002 in San Jose, CA. The online DVD rental site has 500,000 subscribers who can rent, receive and return unlimited discs per month by mail. (Photo By Justin Sullivan/Getty Images)
400303 05: Packages of DVDs await shipment at the Netflix.com headquarters January 29, 2002 in San Jose, CA. The online DVD rental site has 500,000 subscribers who can rent, receive and return unlimited discs per month by mail. (Photo By Justin Sullivan/Getty Images)
**FILE** Netflix customer Carleen Ho holds up DVD movies, "Talladega Nights" and "Pirates of the Caribbean' that she rented from Netflix, at her home in Palo Alto, Calif., in this Jan. 24, 2007 file photo. Netflix is expected to release quarterly earnings on Monday, July 23, 2007. (AP Photo/Paul Sakuma, file)
Close up of the Netflix's new set top box at Netflix headquarters in Los Gatos, Calif., Friday, May 16, 2008. Netflix Inc. on Tuesday will introduce its first solution for subscribers who want entertainment delivered directly to their television sets with just a few clicks on a remote control. The breakthrough comes in the form of 5-inch-by-5-inch device tailored for a year-old service that uses high-speed Interneet connections to stream more than 10,000 movies and TV shows from Netflix's library. (AP Photo/Paul Sakuma)
Netflix CEO Reed Hastings shows off their new set top box at Netflix headquarters in Los Gatos, Calif., Friday, May 16, 2008. Netflix Inc. on Tuesday will introduce its first solution for subscribers who want entertainment delivered directly to their television sets with just a few clicks on a remote control. The breakthrough comes in the form of 5-inch-by-5-inch device tailored for a year-old service that uses high-speed Interneet connections to stream more than 10,000 movies and TV shows from Netflix's library. (AP Photo/Paul Sakuma)
Actress Teri Hatcher, second from left, and actor James Denton, right, perform together with the celebrity cover band "Band From TV" at the "Netflix Live! on Location" concert and screening series at Griffith Park in Los Angeles on Saturday, Aug. 9, 2008. (AP Photo/Dan Steinberg)
FILE - In this July 20, 2010 file photo, a Netflix subscriber turns on Netflix in Palo Alto, Calif. Netflix's streaming-video audience of more than 20 million subscribers has led many to label it a kind of digital TV network, and one that may grow into an HBO rival _ if it's not already. (AP Photo/Paul Sakuma, file)
Actor Steven Van Zandt and wife Maureen Van Zandt attend the premiere of a Netflix original series "Lilyhammer" at the Crosby Street Hotel on Wednesday, Feb. 1, 2012 in New York. (AP Photo/Evan Agostini)
Netflix chief content officer Ted Sarandos and wife Nicole Avant attend the TIME 100 Gala celebrating the "100 Most Influential People in the World" at Jazz at Lincoln Center on Tuesday April 23, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Taylor Schilling, left, Cindy Holland and Piper Kerman attend the premiere of the Netflix original series "Orange is the New Black" on Tuesday, June 25, 2013 in New York. (Photo by Charles Sykes/Invision/AP)
A general view of atmosphere seen at the Netflix Emmy Party, on Sunday, Sep, 22, 2013 in Los Angeles. (Photo by Eric Charbonneau/Invision for Netflix/AP Images)
Ted Sarandos, Chief Content Officer, Robin Wright, Kevin Spacey and Cindy Holland, Netflix VP of original content seen at Netflix 'House of Cards' Los Angeles Season 2 Special Screening, on Thursday, Feb, 13, 2014 in Los Angeles. (Photo by Eric Charbonneau/Invision for Netflix/AP Images)
Ricky Gervais and Conan O'Brien seen at Netflix 'Derek' Season 2 Academy screening at the Leonard H. Goldenson Theatre on Tuesday, May 28, 2014, in North Hollywood, CA. (Photo by Eric Charbonneau/Invision for Netflix/AP Images)
The cast at a Special Fan Screening of Netflix's "Hemlock Grove" held at The Arclight Theater on Thursday, July 10, 2014, in Los Angeles. (Photo by Alexandra Wyman/Invision for Netflix/AP Images)
Laverne Cox at Netflix's FYC "Orange is the New Black" Emmy Panel on Monday, August 4, 2014, in Los Angeles. (Photo by Alexandra Wyman/Invision for Netflix/AP Images)
Ted Sarandos, Chief Content Officer of Netflix seen at the Netflix Celebration of 2014 TIFF on Sunday, Sep. 7, 2014, in Toronto. (Photo by Arthur Mola/Invision for Netflix/AP Images)
Actress Jacinda Barrett attends the Netflix original series premiere of "Bloodline" at the SVA Theatre on Tuesday, March 3, 2015, in New York. (Photo by Evan Agostini/Invision/AP)
IMAGE DISTRIBUTED FOR LG ELECTRONICS - Matt Lloyd, director of photography for Marvelâs âDaredevil," explains how OLED technology helps deliver his creative vision to audiences at LG and Netflixâs Dare to See OLED event, Wednesday, April 8, 2015 in New York. (Photo by Jason DeCrow/Invision for LG Electronics/AP Images)
Kevin Spacey seen at Netflix 'House of Cards' Academy Screening at AMPAS on Monday, April 27, 2015, in Los Angeles, CA. (Photo by Eric Charbonneau/Invision for Netflix/AP Images)
Tina Desai seen at the world premiere of the Netflix original series "Sense8" on Wednesday, May 27, 2015, in San Francisco, CA. (Photo by Eric Charbonneau/Invision for Netflix/AP Images)
Jane Krakowski, from left, Tina Fey, Ellie Kemper and Robert Carlock arrive at Netflix's "Unbreakable Kimmy Schmidt" Q&A Screening at Pacific Design Center on Sunday, June 7, 2015, in West Hollywood, Calif. (Photo by Rich Fury/Invision/AP)
attends Netflix's "Orange is the New Black" ORANGECON Celebration at Skylight Clarkson SQ on Thursday, June 11, 2015, in New York. (Photo by Evan Agostini/Invision/AP)
This June 24, 2015 photo shows the Netflix Apple TV app icon, in South Orange, N.J. (AP Photo/Dan Goodman)
Director/Producer, Hot Girls Wanted- Jill Bauer, Director, What Happened, Miss Simone? - Liz Garbus, Director, Virunga - Orlando von Einsiedel, Director, Chefâs Table - David Gelb and Subject and Executive Producer, Tig - Tig Notaro seen at Netflix 2015 Summer TCA at the Beverly Hilton Hotel on Tuesday, July 28, 2015, in Beverly Hills, CA. (Photo by Eric Charbonneau/Invision for Netflix/AP Images)
FILE - In this March 13, 2007 file photo, Steven Avery listens to testimony in the courtroom at the Calumet County Courthouse in Chilton, Wis. The Netflix documentary series âMaking a Murdererâ tells the story of a Wisconsin man wrongly convicted of sexual assault only to be accused, along with his nephew, of killing a photographer two years after being released. An online petition has collected hundreds of thousands of digital signatures seeking a pardon for the pair of convicted killers-turned-social media sensations based on a Netflix documentary series that cast doubt on the legal process. (AP Photo/Morry Gash, File)
Netflix CEO Reed Hastings gives a keynote address, January 6, 2016 at the CES 2016 Consumer Electronics Show in Las Vegas, Nevada. AFP PHOTO / ROBYN BECK / AFP / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
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That said, if the goal of Netflix is to exert control over Russian minds, it might not be doing a particularly good job. Netflix launched in Russia in January, and research from UBS in April suggested that interest in the service might be lackluster.
Here is a look at how downloads for Netflix's app fell off after its Russia launch: