An agency CEO has apologized for sending out a Cannes party invite for 'attractive females and models only'

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Gary Vaynerchuk, the CEO of VaynerMedia, has apologized for a Cannes party invite sent out on behalf of his agency, calling for "attractive females and models only," Adweek reports.

The invite has been the talk of the Cannes Lions advertising festival this week and was quickly circulated amongst female advertising executives.

Cindy Gallop, an advertising consultant and feminist campaigner, shared the details of the invite on Twitter:

As the tweet shows, the email — for an event taking place on Wednesday, sponsored by VaynerMedia and Thrillist Media Group — sought out "attractive females and models only," which was emphasized in bold and underlined text. The invite was sent by IGetIn, an events company.

"Gentlemen may contact the PR departments of the respective sponsors," the email read. Meanwhile, females hoping to attend were required to send their "untouched" photos from Facebook and Instagram.

VaynerMedia CEO Gary Vaynerchuk posted numerous videos to Twitter on Tuesday, apologizing for the email

He said he was "mortified" but took full responsibilty and was "getting to the bottom of it."

Thrillist Media CEO Ben Lerer, however, was less apologetic, calling the email "promoter spam":

VaynerMedia, Thrillist, and IGetIn were not immediately available for comment.

RELATED: See images of behind-the-scenes at Cannes Film Festival

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Cannes behind the scenes, Reuters photogs
A man washes windows of the Festival palace during the 69th Cannes Film Festival in Cannes, France, May 14, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Regis Duvignau SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
People sit inside the Festival palace at the 69th Cannes Film Festival in Cannes, France, May 17, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Eric Gaillard SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
Female photographers covering the 69th Cannes Film Festival pose on the red carpet ahead of the screening of the film "Julieta" in competition at the 69th Cannes Film Festival in Cannes, France, May 17, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Yves Herman SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A bodyguard watches cinema fans waiting for actor George Clooney during the 69th Cannes Film Festival in Cannes, France, May 12, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Yves Herman SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
Giant Palme d'Or symbol is pictured at the Grand Theatre Lumiere, at the Festival Palace during preparations before the start of the 69th Cannes Film Festival in Cannes, France, May 9, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Regis Duvignau SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A pigeon is seen next to chairs at the "Cinema de la plage" during the 69th Cannes Film Festival in Cannes, France, May 19, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Yves Herman SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A sand sculpture is seen on a beach during the 69th Cannes Film Festival in Cannes, France, May 19, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Eric Gaillard SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A driver cleans a car at the 69th Cannes Film Festival in Cannes, France, May 19, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Yves Herman SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A model poses on the red carpet as she arrives for the screening of the film "Juste la fin du monde" (It's Only the End of the World) in competition at the 69th Cannes Film Festival in Cannes, France, May 19, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Yves Herman SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
Guests use their smartphones on the red carpet ahead of the screening of the film "Julieta" in competition at the 69th Cannes Film Festival in Cannes, France, May 17, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Yves Herman SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A guest holds a cinema ticket as she arrives for the screening of the film "Ma loute" (Slack Bay) in competition at the 69th Cannes Film Festival in Cannes, France, May 13, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Regis Duvignau SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A man holds a pair of shoes as he arrives at the 69th Cannes Film Festival in Cannes, France, May 14, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Jean-Paul Pelissier SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
Reserved seats with the names of jury members are seen at the Grand Theatre Lumiere, at the Festival Palace during preparations before the start of the 69th Cannes Film Festival in Cannes, France, May 9, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Regis Duvignau SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A woman walks on the Croisette during the 69th Cannes Film Festival in Cannes, France, May 17, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Eric Gaillard SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
General view shows the Croisette and the bay of Cannes during the 69th Cannes Film Festival in Cannes, France, May 18, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Regis Duvignau SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A guest walks on the red carpet as she arrives for the screening of the film "Ma loute" (Slack Bay) in competition during the 69th Cannes Film Festival in Cannes, France, May 13, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Yves Herman SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A woman walks on the Croisette during the 69th Cannes Film Festival in Cannes, France, May 17, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Eric Gaillard SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES TPX IMAGES OF THE DAY
A man sunbathes on a beach during the 69th Cannes Film Festival in Cannes, France, May 17, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Eric Gaillard SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A cinema fan is seen in front the Festival Palace where the 69th Cannes Film Festival takes place in Cannes, France, May 17, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Eric Gaillard SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
Cameras are seen on a desk before a photocall for the film "La danseuse" (The Dancer) in competition for the category "Un Certain Regard" at the 69th Cannes Film Festival in Cannes, France, May 13, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Jean-Paul Pelissier SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
Photographers work on the red carpet after the screening of the film "Money Monster" out of competition at the 69th Cannes Film Festival in Cannes, France, May 12, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Yves Herman SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES TPX IMAGES OF THE DAY
Martine Santoro, a cinema fan, stands on a step ladder at the 69th Cannes Film Festival in Cannes, France, May 17, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Eric Gaillard SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
Palm trees are seen on the Croisette during the 69th Cannes Film Festival in Cannes, France, May 12, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Yves Herman SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
Tuxedos hang at the Reuters office space during the 69th Cannes Film Festival in Cannes, France, May 18, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Eric Gaillard SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A street artist performs on the Croisette at the 69th Cannes Film Festival in Cannes, France, May 17, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Eric Gaillard SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A man wearing a horse mask tries to attract attention as he's looking for tickets for Jim Jarmush's film "Paterson" during the 69th Cannes Film Festival in Cannes, France, May 16, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Yves Herman SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
Breakfast is seen at the Campanile hotel during the 69th Cannes Film Festival in Cannes, France, May 18, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Eric Gaillard SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
Woman rests on chairs near the entrance of Festival Palace during the 69th Cannes Film Festival in Cannes, France, May 18, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Regis Duvignau SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A cinema fan sits next to a sign requesting tickets at the 69th Cannes Film Festival in Cannes, France, May 18, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Eric Gaillard SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
People walk in the Festival Palace during the 69th Cannes Film Festival in Cannes, France, May 17, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Regis Duvignau SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
A guest wearing a pin with a Palme d'Or symbol on his costume poses on the red carpet as he arrives for the screening of the film "Julieta" in competition at the 69th Cannes Film Festival in Cannes, France, May 17, 2016. Photographing the Cannes Film Festival comes with highs and lows: from the long hours and painstaking task of setting up equipment to the thrill of getting the perfect shot. Reuters photographers have not only worked to capture auteurs talking about their films and stars posing on the red carpet. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled to Cannes to cover the event. REUTERS/Regis Duvignau SEARCH "CANNES SIDELINES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES
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