Ricky Dillion is the social media powerhouse to watch

Before you go, we thought you'd like these...

Ricky Dillon is a powerhouse when it comes to social media. The young video creator first got his start by creating YouTube videos – quickly amassing over 254 million views and over 2.9 million fans on the platform alone. But creating unique and compelling videos from scratch isn't Dillon's only passion. He also has an incredible music career and his official EP titled "RPD" peaked at #3 on the iTunes charts. And on top of it all, Dillon also released his debut memoir "Follow Me" which takes readers on the rollercoaster that is online fame. From his day-to-day antics to how he creates his signature YouTube videos, "Follow Me" is Dillon's first-hand account at what it means to be a top influencer of our generation.

While his six years in the social space has been groundbreaking, 2016 looks to be Dillon's biggest year yet. And his newest book and studio album "GOLD" are just the start.

We recently sat down with the viral creator to talk about "Follow Me," his music career, and his social media videos. Ahead, find out what led Ricky Dillon to create videos on YouTube, how studying film helped him pursue his social media career, and how he conceptualizes his projects.

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, click here. And head over to AOL.com at 12 p.m. ET for more exclusives on Ricky Dillon!

How did you first discover social media?
I think Facebook was the first way. Back then it was just solely centered on interacting with friends from high school, so not the Internet the way it is now.

And you've been on YouTube for a really long time now, so what made you decide to be involved with that platform?
I've always made videos. Ever since I was young I'd be making home videos, remaking popular TV commercials and stuff. And then YouTube started to get popular so I put my stuff on there and it felt like natural, creative shift.

met @coltonlhaynes tonight! He's even nicer than I would have hoped, super cool guy

A photo posted by Ricky Dillon (@rickydillon) on

That's great! And you were studying film in school for a time. How did that play a role in the creation of your YouTube videos?
I didn't really enjoy studying film because I liked to be on camera. I like to be the one entertaining everyone, acting, and being silly, so my film degree was more focused on the behind the scenes logistics of film. I didn't really like that. I did learn a lot though. I learned editing techniques and how to use a camera, so it was useful.

Would you say that pushed you to pursue the type of film you're doing now?
It made me realize what type of film I wanted to. I was already doing YouTube before college, but when I took those kinds of classes and saw the future I would have with that degree, I knew it wasn't for me. So it made me realize what kind of future I want.

How have you seen YouTube evolve over the past 6 years?
It's always evolving. Trends come and go, and there's always new people coming around. It's never boring.

This is a picture of me ripping my pants (don't dance for interviews when wearing tight pants)

A photo posted by Ricky Dillon (@rickydillon) on

How do you navigate all the new trends there are on YouTube?
I always just try everything and have fun with it. It's important to hop on trends, have your take on them, and use your own personality to utilize that popular trend.

Talk to me a little about what happens with a video from start to finish – how do you conceptualize your videos?
It starts with an idea. I keep a list in my phone of video ideas that I pull through, and when I film I generally don't have scripts or anything. It can be crazy.

You said you carry an idea catalogue around with you. How often do ideas come to you on a day-to-day basis?
It's not that often, but I keep so many that I never run out. I could be at the gym working out and I'll get an idea; they just come from everywhere.

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, click here. And head over to AOL.com at 12 p.m. ET for more exclusives on Ricky Dillon!

For more YouShouldKnow stars, scroll through the gallery below:

69 PHOTOS
YSK Social Stars
See Gallery
YSK Social Stars
What are you looking at πŸ‘€πŸ˜‚
How I look every day because life is too short to not have fun with yourself πŸ™†πŸ»
Move the way you want to move πŸ’ƒπŸΌ
This is my face when someone mentions food!πŸ€“ Releasing a new video tonight! Can't wait!❀️
Shooting a new vid for you guys!! Uploading Wednesday!!!😍❀️🎬 #teamworkmakesthedreamwork
It's the most wonderful time of the yearβ€οΈπŸŽ„πŸŽ
"Mom she won't let me have a sip of her Capri Sun" -6 year old nerf gun loving Brent to 6 year old polly pocket obsessed Mere NEW VIDEO IS UP W/ @brentrivera πŸ‘« Link to watch is in my bio! ❀️
Adventuring with friends at the beach 🌊 Pretty sure this house was haunted... not to mention the door was open. Something you guys don't know about me is I am the most savage ghost hunter around nothing scares me and I mean nothing πŸ‘€ Do you believe in ghosts? πŸ‘»
Bonjour, je m'appelle Meredith. Comment t'appelle tu? Out of my 3 years of studying French this is one of the only things I remember πŸ˜‚πŸ‘‹
AHH!!! We hit 3MILLION subbies today!! πŸ’žπŸŽ‰πŸ˜­πŸŽ‚ I love my #macbabies so so much!!! You all mean the WORLD to me!!! Our family is growing so much! Thank you for allowing me to just be my awkward self. I love you and I can never thank you enough for all the opportunities you've given me!! πŸ’žπŸŽ‰πŸŽ‚βœ¨πŸ˜±
i like pink doors β™‘ ps..new video going up soon! ahh who's excited?!? link in my bio! also, what's your fav color?! hehe πŸ’žβœŒπŸΌοΈπŸŽ‰
until next time thailand β™‘ ps...guess who just uploaded a vlog!! you get a sneak peek of my final room decor!! ahh! also, how did you find my youtube channel? i'm so curious! πŸ’žπŸŒŽβœŒπŸΌοΈ
i just wanna travel the world ✈️ where should I go next ?πŸ˜‰
so ready for halloween πŸ‘» SOOOO, I just uploaded a brand new HALLOWEEN VIDEO!! Click the link in my bio to watch!πŸŽƒ
eye see you πŸ‘€ Ps: thank you all for your amazing and continued support. I want you all to know how much I love and appreciate you so much. xoxo
Have you seen my new video yet!? It's all about music festivals so make sure to check it out on my YouTube channel! + there's some friends in it☺️
My new video is dropping today!!! Can you guess what it'll be..?πŸ˜—
u like em crazy babe don't u
the #londonhasfallen premiere last night πŸ‡¬πŸ‡§πŸ‡¬πŸ‡§πŸ‡¬πŸ‡§
when the waiter passes your table with food
Love him πŸ’•
Fun fact : purple and orange teacups are the fastest! :)
Pink paradise 🌴
Once you see it, you can't unsee it
β˜€οΈ
PROUDEST PUPPY MOMS EVER 🐢🐢☺️ @karminmusic @garykarmin @djminimatt
:)
HAPPY SUNDAY 😊
✌🏼️boom✌🏼️ (photo:@markdohner)
WE OUT HERE AT THE #KCA's and the inner child in me is screaming.
trying my hardest to be "fierce"....
Welcome to slime history @rebelwilson !! πŸ˜πŸ˜‚ #KCA2016
2 0 1 6 - #HAPPYNEWYEAR on the water 2-5~6
We love taking walks, no phones, just talking about life. If you can, make time every week to take a 30-minute walk with a friend or a loved one. It's a cool way to get to know each other on a deeper level!
Leap year gives us all 24 extra hours to #DayItForward! We’ve teamed up w/ @Chevrolet to send love to #UsTheFamily - check out our Twitter feed tomorrow!!
Have you heard?! We're joining our friends @ptxofficial on the first leg of their World Tour this Spring! Click the link in our bio for tix, or visit https://www.ustheduo.com/tour :) PUMPED to meet some new and current #UsTheFamily members!
NEW VIDEO: Creepy Things Girls Do πŸ˜‚ Comment a, "🐬" if you've watched it/will watch it
Guess who's birthday is in 5 days?? (No it's not Dylan O'Brien) 😎
I came here to live life like nobody is watching β₯ β™‘
Happy Valentine's Day loves❀️
Did you catch the latest blog post on the blog (link in profile)?? Who else loves afternoon tea?? // πŸ“·: @torrancecoombs #TheAListIreland
Dorky smiles + a photobomb by some serious woman with a serious collar 😜😜 #HereCoombsTheBride
Soft curls and red lips πŸ’‹ // πŸ“·: @torrancecoombs
Every girl ought to have a pair of nude suede pumps! Nothing like New shoes Monday with @mgemi. Get more details on @liketoknow.it www.liketk.it/2fcOb #liketkit #lovemgemi
On the streets of Paris in red and how I style my street style looks for fashion week revealed on #thechrisellefactor today! Direct link in bio πŸ‘‰πŸ» http://thechrisellefactor.com/2016/03/power-color/ πŸ“·:@karenrosalie_
Rendezvous in Paris in Pink on #TheChriselleFactor today. Direct link in bio πŸ‘‰πŸ» http://thechrisellefactor.com/2016/03/rendezvous-in-pink/
Your not ready for this #chromat #nyfw #teamthis
We run THIS show #HBDWang #rkobh #teamthis
When it's "chilly" out 😜 #ootd
πŸ‘€
πŸ‘€
ATL tonight 😏
had the King of LA @yg come through last night πŸ™πŸ½
If you guys saw how I looked before you would think it was magic 😩😭 My beautiful makeup for #kca by @beautybydianalomelin πŸ’«
Winding down with @SkinnyMintCom 😌 #TheOriginalTeatox #ad
Eating all that sushi finally turned me into a mermaid! 😭 for @projectmermaids #saveourbeach Photography by @angelinaventurellaphoto Hair and Makeup by @ljbeauty Bra by @edwordgarcia Sponsored by @sexyhair Project Manager @crissycrissybobissy
If you know me well or have read interviews I’ve done then you know that @marthastewart has always been my biggest inspiration when it comes to food. One of my goals is to be a combination of my two idols- Martha and Andy Warhol. As a child I would dream about spending the time and care like her to prepare a table, creating something very special for people to join around and share a meal. Watching her cook inspired me to teach myself how to hand weigh ingredients, to always have my mise en place organized, how to pronounce words like vichyssoise, and her wide usage of produce variety is honestly a large part of where my curiosity for our food sparked from. With this said, I’m sure you can imagine my surprise when I was told that I was one of the 25 creatives @marthastewart is inspired by in celebration of their 25th anniversary. Thank you for helping me think and dream so big Martha, I am honored to share this and to make you all of the colors. #25yearsofmartha #foodgradients
I wanted to take a moment to reintroduce myself. I’m Brittany and I recognize that I seem to do a decent job of not sharing much about my actual self here or in interviews. I prefer to keep my art about the food and not myself. This community and my photography have become the biggest part of my life, I love it more than I have words to explain but there's more that makes me who I am. So for a quick moment here’s a bit- I’m 24, a taurus, live in Seattle but grew up in San Diego, my favorite food is a cheeseburger (super thin patty, toasted bun), my favorite bands are @stygoc and @metric, my first tattoo was the one on chest- it’s still my favorite and says β€˜love your life’, something many people sadly forget. I was raised by my grandparents, I love to make small collections of items like rocks and stickers, I grew up playing a lot of sports competitively, I love Star Wars and have Boba Fett tattooed on my arm but Willy Wonka and the Chocolate Factory is my favorite movie. Many times I have been told that being an artist β€œcan’t be a real job” and that I was wasting my time trying to do so. I smile everyday not because I proved them wrong but because I achieved a goal. Dream big, everyone.
Thought I might start this week off with a past candy photo. Here's to hoping you all have the best days ahead! #foodgradients
KΓΆln!!!! Didn't pronounce your name right on stage but... You were AMAZING. Only a couple shows left in EU-- next up, London... (πŸ“·: @annamaria_langer )
Practicing our Spanish with @tvtelehit Mexico πŸ‡²πŸ‡½
Sam wants to play Jack & Rose in Titanic but Casey's all "nah i'm good, have fun tho mang"
We drove 28 hours to get to Canada. The jeep is still runningπŸ’€πŸ˜
The Dallas episode for @heyusax is the funniest yet! Go watch it now on @go90 now!πŸ˜„πŸ˜„
Keep lookin up.
πŸ’…πŸ» #THELASTSTEW
That's a wrap #E! #Oscarafterpartyshow πŸŽ‰
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

More from AOL.com:
Fashion influencer Chriselle Lim is poised for world wide web domination
Meet the former Miss USA turned fashion blogger, Alyssa Campanella, who is dominating NYFW
YouTube star Michael Buckley talks his famous YouTube channel, his favorite video to make and more!

Read Full Story

People are Reading