Why Lilly Singh is the most important online creator of this generation

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Sephora And Smashbox 2016 VIB Rouge Event

Lilly Singh's success story is not only inspiring, it's unparalleled. Being a professional YouTuber wasn't always in the cards for Singh -- also known by her internet moniker Superwoman. A few years ago, she was at a crossroads in her life attempting to figure out what it was that made her happy. After graduating from York University with a bachelor's degree in psychology, Lilly Singh struggled with depression. Her form of therapy soon became YouTube, where she would make videos aimed at making other people laugh. As she notes, "Making other people laugh helped make laugh."

Singh gave herself a year to hustle and make as many videos as possible -- and the result was incredible. The Toronto native has since racked up over 7 million video subscribers, over 1 billion video views, has gone on tour around the world, and also recently launched her own Smashbox lipstick that encourages young fashionistas to channel their inner "bawse". She has not only solidified her place in the digital space, but she's also become a source of inspiration for many young viewers.

And whether it's her comedy sketches that play on her Indian heritage or her confessional-shot videos that ring a much deeper note, Lilly Singh's videos have something for everyone to connect with. So if there's any creative mind that you should be following, it's hers.

On the heels of Smashbox launch, we spoke to the incredible personality about how she came to her career. Ahead find out where her love of performing began, when she realized YouTube was her calling, and more!

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, click here. And head over toAOL.com at 12 p.m. ET for more exclusives on Lilly Singh.

Did you always grow up with a love of performing?
I've pretty much always been like that. Growing up I liked to dance. I used to be that annoying kid at parties who would be at the center of a circle to get everyone's attention. I was also a dancer throughout high school and my university, so I had a love of performing but I never thought I would be doing it in the way I am now. Mostly because it didn't exist when I was younger -- being in the digital space wasn't a thing.

How did you first get your start in social media?
I uploaded my first YouTube video in 2010, so about six years ago. That was around the time I was graduating from university so I was dealing with all the pressures from my family who were telling me what to do. They wanted me to get my Masters and follow in my sister's footsteps. I was going through a tough time in my life trying to figure out what I wanted to do and how to enjoy life -- because I didn't really enjoy what I was doing.

Just finished a 10 hour shoot... And then walked into another one. #hustleharder #bawse

A photo posted by Lilly (@iisuperwomanii) on

And that was around the time I discovered YouTube and I watched my first video on the internet. I remember being like "What is this thing?" I had no idea what it was. So I started to watch more and more videos. And one day I had this spontaneous argument with my friends about this pronunciation of this word and I put it up on the internet and I really enjoyed that. I loved making that video and I remember thinking, "Damn! This is what it feels like to like what you do." So I did another video and I never really thought anything of it. At that point, it was just me doing something that I like to do and slowly it turned into what it is today. It's helped me get out of a dark time in my life because making other people laugh helped make laugh. So it's all very sentimental!

What's the difference between how you identify with Lilly versus Superwoman?
I started calling myself Superwoman well before I started making YouTube videos. Back in the day when MSN was a thing, I called myself Superwoman on there. But Superwoman and I are very similar; as weird and as loud as I am I am on camera is how I am in real life. I think the only difference is that Superwoman is a performer -- she's the one on stage and the one in front of the camera. She doesn't get tired, she doesn't get sick, and she doesn't get sad. Lilly is the same personality wise, but Lilly gets tired, she gets sad, but she also is happy. If you meet me in real life it's not dramatically different that the person you see on camera.

What was it like realizing that you were a viral performer?
I don't know if I ever had that viral moment to be honest -- I don't put out that many viral videos. But the closest I had was "Sh*t Punjabi Mother Say" and that was my version of the trend "Sh*t Girls Say." And the second one was "How Girls Get Ready." I think those are the two videos where I thought, "Wow! I really recognize the power of the internet and how quickly things can spread. And how many people your content can actually reach." Those were my first videos that got shared a lot so that kind of solidified the idea in my brain that this could be something.

It took way too many tries to take this selfie...

A photo posted by Lilly (@iisuperwomanii) on

What was the reaction from your family and friends once you realized you wanted to be full-time YouTuber?
When I told my parents that I didn't want to do my Masters and I wanted to make YouTube videos -- well that was an interesting conversation. Mostly because they had no idea what that meant. Again, that was five years ago and my parents never said no, they just didn't understand what it was. They said that I had a year to figure it out and try it, and if it didn't work then I will do my Masters. So for that year I just really, really hustled. I get it. If my kid came up to me and said "I want to make YouTube videos for a living" six years ago, I'd be like, "Shut up and go to your room." So it's been a process exposing them to this field. They've been to my shows and met my fans so I think they understand now. But it's a learning curve. Some of my friends still don't know what it is. A lot of people see my stuff and go, "Wait, what do you mean? You make money?" And I just have to laugh it off.

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, click here. And head over toAOL.com at 12 p.m. ET for more exclusives on Lilly Singh.

For more past YouShouldKnow stars, scroll through the gallery below:

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Why Lilly Singh is the most important online creator of this generation
What are you looking at πŸ‘€πŸ˜‚
How I look every day because life is too short to not have fun with yourself πŸ™†πŸ»
Move the way you want to move πŸ’ƒπŸΌ
This is my face when someone mentions food!πŸ€“ Releasing a new video tonight! Can't wait!❀️
Shooting a new vid for you guys!! Uploading Wednesday!!!😍❀️🎬 #teamworkmakesthedreamwork
It's the most wonderful time of the yearβ€οΈπŸŽ„πŸŽ
"Mom she won't let me have a sip of her Capri Sun" -6 year old nerf gun loving Brent to 6 year old polly pocket obsessed Mere NEW VIDEO IS UP W/ @brentrivera πŸ‘« Link to watch is in my bio! ❀️
Adventuring with friends at the beach 🌊 Pretty sure this house was haunted... not to mention the door was open. Something you guys don't know about me is I am the most savage ghost hunter around nothing scares me and I mean nothing πŸ‘€ Do you believe in ghosts? πŸ‘»
Bonjour, je m'appelle Meredith. Comment t'appelle tu? Out of my 3 years of studying French this is one of the only things I remember πŸ˜‚πŸ‘‹
AHH!!! We hit 3MILLION subbies today!! πŸ’žπŸŽ‰πŸ˜­πŸŽ‚ I love my #macbabies so so much!!! You all mean the WORLD to me!!! Our family is growing so much! Thank you for allowing me to just be my awkward self. I love you and I can never thank you enough for all the opportunities you've given me!! πŸ’žπŸŽ‰πŸŽ‚βœ¨πŸ˜±
i like pink doors β™‘ ps..new video going up soon! ahh who's excited?!? link in my bio! also, what's your fav color?! hehe πŸ’žβœŒπŸΌοΈπŸŽ‰
until next time thailand β™‘ ps...guess who just uploaded a vlog!! you get a sneak peek of my final room decor!! ahh! also, how did you find my youtube channel? i'm so curious! πŸ’žπŸŒŽβœŒπŸΌοΈ
i just wanna travel the world ✈️ where should I go next ?πŸ˜‰
so ready for halloween πŸ‘» SOOOO, I just uploaded a brand new HALLOWEEN VIDEO!! Click the link in my bio to watch!πŸŽƒ
eye see you πŸ‘€ Ps: thank you all for your amazing and continued support. I want you all to know how much I love and appreciate you so much. xoxo
Have you seen my new video yet!? It's all about music festivals so make sure to check it out on my YouTube channel! + there's some friends in it☺️
My new video is dropping today!!! Can you guess what it'll be..?πŸ˜—
u like em crazy babe don't u
the #londonhasfallen premiere last night πŸ‡¬πŸ‡§πŸ‡¬πŸ‡§πŸ‡¬πŸ‡§
when the waiter passes your table with food
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Once you see it, you can't unsee it
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PROUDEST PUPPY MOMS EVER 🐢🐢☺️ @karminmusic @garykarmin @djminimatt
:)
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ATL tonight 😏
had the King of LA @yg come through last night πŸ™πŸ½
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If you know me well or have read interviews I’ve done then you know that @marthastewart has always been my biggest inspiration when it comes to food. One of my goals is to be a combination of my two idols- Martha and Andy Warhol. As a child I would dream about spending the time and care like her to prepare a table, creating something very special for people to join around and share a meal. Watching her cook inspired me to teach myself how to hand weigh ingredients, to always have my mise en place organized, how to pronounce words like vichyssoise, and her wide usage of produce variety is honestly a large part of where my curiosity for our food sparked from. With this said, I’m sure you can imagine my surprise when I was told that I was one of the 25 creatives @marthastewart is inspired by in celebration of their 25th anniversary. Thank you for helping me think and dream so big Martha, I am honored to share this and to make you all of the colors. #25yearsofmartha #foodgradients
I wanted to take a moment to reintroduce myself. I’m Brittany and I recognize that I seem to do a decent job of not sharing much about my actual self here or in interviews. I prefer to keep my art about the food and not myself. This community and my photography have become the biggest part of my life, I love it more than I have words to explain but there's more that makes me who I am. So for a quick moment here’s a bit- I’m 24, a taurus, live in Seattle but grew up in San Diego, my favorite food is a cheeseburger (super thin patty, toasted bun), my favorite bands are @stygoc and @metric, my first tattoo was the one on chest- it’s still my favorite and says β€˜love your life’, something many people sadly forget. I was raised by my grandparents, I love to make small collections of items like rocks and stickers, I grew up playing a lot of sports competitively, I love Star Wars and have Boba Fett tattooed on my arm but Willy Wonka and the Chocolate Factory is my favorite movie. Many times I have been told that being an artist β€œcan’t be a real job” and that I was wasting my time trying to do so. I smile everyday not because I proved them wrong but because I achieved a goal. Dream big, everyone.
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KΓΆln!!!! Didn't pronounce your name right on stage but... You were AMAZING. Only a couple shows left in EU-- next up, London... (πŸ“·: @annamaria_langer )
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Sam wants to play Jack & Rose in Titanic but Casey's all "nah i'm good, have fun tho mang"
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Keep lookin up.
πŸ’…πŸ» #THELASTSTEW
That's a wrap #E! #Oscarafterpartyshow πŸŽ‰
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