6 hidden features on LinkedIn you should take advantage of

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How To Use LinkedIn To Find Your Next Job


Get more out of the tool we all use everyday for social media and business.

LinkedIn is an everyday go-to tool for most people in business. Ironically, even though we use it so often and have for years, most of us usually stick to the same patterns of searching for contacts, relying on the same profile picture we've used for years, and waiting to get messages from other people. To get more out of the social network, here are a few power user tips to create some new momentum.

1. Sign up for the ProFinder

Ed Brancheau, an SEO Expert at Goozleology, says an easy way for freelancers and consultants to find gigs is to offer services through the new LinkedIn Pro Finder tool. It's a quick way to pitch services to new clients.

2. Use the correct image size for sponsored content

Zaki Usman, the CEO at InterQ, told me about a useful tip for sponsored content. When you format this content, you have to insert an image. LinkedIn recommends an image size of 1200 x 627 with an aspect ratio of 1.91:1. If you don't follow this guideline, Usman says the content won't look right on a mobile device and people will ignore it.

3. Trigger automated posts from your blog

Paul Dzielinski, the Senior Vice President at Beach Re, told me about a trick he uses with LinkedIn. If you use the site If This, Then That, you can trigger an automated post on LinkedIn whenever you post a new blog entry. He says this has led to people finding his content and also asking for a connection. Just look for the recipe that generates a LinkedIn post automatically.

4. Use Canva to create a professional background

Most social media experts stress the importance of visuals because of how they draw attention to your profile. Josh Rosenzweig, the Founder and CEO at WibniLabs, says he uses Canva to create these images because you can purchase a professional image for only $1, format it according to the 1400 x 425 size requirements, and save it.

5. Search for second connections

LinkedIn has a powerful search box, but some users forget about some of the advanced functions. Brandon Howard from All My Web Needs says you can search only for people who has a second connection to your current contacts, then add keywords like "marketing" to limit the results. He says, once you find good leads through the second connection, you can explain how you know the first connection.

6. Include contact info in your background

Brancheau from Goozleology says one power user tip is to create a custom background for LinkedIn that has your contact information. Even with a free account, you can catch people with a visual reminder on how to contact you. Just make sure the image is 1400 x 425 pixels. Otherwise, people won't see the text.

RELATED: 5 tips to help you land your first job after graduation

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5 tips to help you land your first job after graduation
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6 hidden features on LinkedIn you should take advantage of

Take advantage of your college career center
Most universities offer career coaching from trained professionals who specialize in development and advancement. Whether or not you have an idea of your career plans post-college, it can be beneficial to take a few hours out of your day and set up an appointment with one of the counselors. Many times, these professionals can review and help you tailor your resumé and cover letter. To top it off, because of their experience and networks in various industries, counselors have the potential to connect you with hiring managers.

Photo credit: Getty

Begin creating and using your network 
One of the most important aspects to finding a job is taking advantage of your professional and personal network. Your connections can vary from your family members and friends to your professors and alumni. If you feel as if you're lacking a valuable network, however, business association events and gatherings are the best way to gain important contacts.

Photo credit: Getty

Participate in recruiting and career fairs 
This piece of advice may be the most obvious, but many students fail to take advantage of it. Careers fairs orchestrated by your specific college are invaluable. They allow you to not only learn about opportunities in your respective career, but it also allows you the opportunity to network with hiring managers and employers of the companies present.

Use your social media wisely 
It goes without saying that we live in a social media world. Everything you do online can be tracked, so it's important to make sure you are representing your personality and style accurately, and in the best possible light -- you never know who may be looking at your page.


 
Always follow up  
With the advancement of modern technology, most job applications are done online. Because of this new process, it oftentimes makes it harder to find the person of contact to follow up with. However, you shouldn't let that initial obstacle prevent you from following up. If you can't find the name of the hiring manager directly reviewing your application, use LinkedIn to do a search of the next best person to reach out to. Many potential employees miss out on interviews by not being proactive and sending follow up emails.
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