Warren Buffett reveals his number one piece of advice to anyone starting a new business

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Buffett Reminds Entrepreneurs to 'Delight' Customers

Warren Buffett has one piece of advice to anyone starting a new business.

He gave that advice to a group of small business entrepreneurs at the 20th graduation of the Goldman Sachs "10,000 Small Businesses" program:

"Tomorrow morning when you look in the mirror after you've gotten up, just write — in lipstick or whatever you want, on the mirror — just put: Delight my customer," Buffett said.

He pointed to Amazon founder Jeff Bezos as a "classic example" of an entrepreneur who has always focused on delighting customers.

"Any business that has delighted customers has a salesforce out there that you don't have to pay, you don't see them, but they're talking to people all the time," Buffett said.

"Whenever I bought my last car — a few years ago — I don't remember how much I paid, but I remember the experience I had."

Buffett's own Berkshire Hathaway started as a small company and over the course of the last five decades has grown to a market capitalization of $350 billion.

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Warren Buffett reveals his number one piece of advice to anyone starting a new business
“Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time” by Howard Schultz (CEO of Starbucks)

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“Let My People Go Surfing: The Education of a Reluctant Businessman” by Yvon Chouinard (Founder and former CEO of Patagonia)

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“Business @ the Speed of Thought: Succeeding in the Digital Economy” by Bill Gates (Co-founder and former CEO of Microsoft)

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“The Hard Thing About Hard Things” by Ben Horowitz (Co-Founder of Opsware and Andreessen Horowitz)

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“Winning: The Ultimate Business How-To-Book” by Jack Welch (Former CEO of General Electric)

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“#GIRLBOSS” by Sophia Amoruso (Founder of Nasty Gal)

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“My Years with General Motors” by Alfred Sloan (Former CEO of General Motors)

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“Sam Walton: Made in America” by Sam Walton (Founder of WalMart)

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“Delivering Happiness: A Path to Profits, Passion, and Purpose” by Tony Hsieh (CEO of Zappos)

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“Direct From Dell: Strategies that Revolutionized an Industry” by  (Founder and CEO of Dell)

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