Lululemon's website features this startling photo — and there's a brilliant reason why (LULU)

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Lululemon is heavily pushing its men's products, and that's paying off.

On Wednesday, the company said sales for its first quarter rose 17% to $496 million. Sales of men's clothing outpaced that, rising 21% from a year earlier.

On the conference call to discuss earnings, Lululemon's executives encouraged investors to visit the company's webpage. Once there, they were greeted by the image above, a hearty promotion of its ABC ("anti ball crushing") pants.

Typically, the company pushes its women's apparel first, but Lululemon has been talking up the men's business for a while now. It opened a dedicated men's store in New York in 2014, and said it planned for men's products to reach $1 billion in revenue by 2020.

It doesn't break out men's sales as a proportion of the total, but revenue of that amount would be a boon to Lululemon's overall sales — currently just over the $2 billion mark.

This is hugely important, because even though Lululemon pushes its innovation and new products, in order to truly surpass rivals like Under Armour, it needs to appeal to more than just its core customer base of women.

It's particularly important because Under Armour is coming after Lululemon's female customers. Under Armour CEO Kevin Plank has said he wants to make Under Armour's women's division"at least as large if not larger than our men's business."

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Lululemon's website features this startling photo — and there's a brilliant reason why (LULU)

1. Legal weed
With more states legalizing marijuana for recreational or medicinal purposes, the cannabis industry has experienced explosive growth. Legal pot sales reached $5.4 billion in the United States in 2015, a 17.4 percent spike over 2014. Pot sales are expected to hit $6.7 billion this year — in turn generating healthy tax revenues in states that allow it.

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Photo: Getty

2. Canadian goods
When the value of the U.S. dollar rises compared with the Canadian currency as it has recently (the current rate is US$1 = C$1.32) many Americans flock across the northern border to shop. Money said the number of U.S. visitors to Canada shot up by 1.6 million during the first 11 months of 2015, and that number is expected to keep climbing this year.

Via MoneyTalksNews
Photo: Getty

3. Guns
Anxiety caused by mass shootings and fears that they will lead to more restrictive gun laws have sparked record-breaking gun sales in the United States in recent years. Check out “Gun-Buying Rush Swamps FBI Background Checkers.”

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Photo: Getty

4. Anything that can be bought on a phone (or tablet)
Mobile shopping and spending soared 60 percent from 2014 to 2015. With retailers shifting more of their focus to mobile consumers, it’s likely that number will only continue to increase in 2016.

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5. Streaming service subscription
Regardless of whether they stream video or music, streaming service subscriptions are on the rise. Netflix, Hulu, Spotify and Amazon Prime, just to name a few, are continually increasing their customer base.

Via MoneyTalksNews
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6. Bowls
That’s right. “Bowls are the new plates,” the The Wall Street Journal recently announced, noting that moving from plates to bowls signals a shift to a more casual lifestyle. Money noted that many health-conscious trendsetters are trading in their plates for bowls while restaurants are also moving towards bowl-friendly entrees. Money said bowl sales from dish companies like Fiesta increased by 17 percent last year.

Via MoneyTalksNews
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7. Adult diapers
With Americans living longer these days and many seniors struggling with incontinence problems, it’s really no surprise that adult diapers are flying off the shelves. Money said adult diaper sales are expected to grow by 48 percent globally by 2020. Compare that with baby diaper sales, which are expected to experience a much more modest growth of 2.6 percent in the next four years.

Via MoneyTalksNews
Photo: Getty

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If Under Armour's women's sector did, in fact, increase to the size of its men's sector, it would completely usurp Lululemon.

Of course on this front, a brand that gained popularity as a women's' yoga wear company, "has a lot more work to do in building its brand image with male shoppers," Neil Saunders, CEO of consulting firm Conlumino, wrote in a recent note to clients.

That doesn't mean that Lululemon is wrong to go after the men's market, Saunders wrote.

"The expansion into menswear is going reasonably well and there is no doubt that Lululemon is gaining ground in this space, however our view is that given the embryonic nature of this part of the business growth is slightly soft."

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Lululemon's website features this startling photo — and there's a brilliant reason why (LULU)

A new razor every month with the Dollar Shave Club

Subscription startup Dollar Shave Club will give you two stainless-steel blades and five cartridges per month for just $1. 

Business Insider tried the service — check out our review.

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A slice of pizza in NYC

A meal will cost you a fortune anywhere else in New York City, but not at the dollar-pizza joints. 

Head to 2 Bros Pizza or 99¢ Fresh Pizza for an inexpensive slice.

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A song from iTunes

If you're into the latest hits, you'll probably have to shell out $1.29, but you can still find songs for $.99 on iTunes.

Blogger Len Penzo recommends sorting by song title instead of popularity to find the cheaper versions.

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A small coffee at McDonald's

You can get a small premium roast hot coffee for $1.00, or upgrade to a medium for an extra $0.29.

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Ten 4x6 photo prints at Walmart

They're only $0.09 each! If you're looking for something larger, 5x7 prints will cost you $0.78 each.

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An extra mile in a NYC taxi

That equates to roughly 20 blocks.

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Various e-books on Amazon

Just head to the Kindle Daily Deals page.

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A beer during happy hour in NYC

If you know where to go, you could have dollar beer every day of the week.

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10 meals for men, women, and children facing hunger in the US

Every dollar you donate through Give A Meal will provide 10 meals to hungry Americans. 

The organization offers different donation suggestions, but you can also choose a specific amount of money you wish to give.

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A souvenir penny or two

Most penny-pressing machines will charge you two quarters, such as the one at Disneyland, plus the penny you choose to elongate.

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Angry Birds Space and other games on iTunes

Check out Business Insider's review of Angry Birds Space — if you're sold, you can find the popular game here.

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An hour of street parking in New York City or San Francisco

Of course, it depends where you're parking — if you're below 96th street in NYC, for example, it'll cost you $3.50 an hour (meaning you'll get 17 minutes of parking for your $1).

Source: NYC.gov and SFMTA

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A ride on the Boltbus (If you book early and get lucky)

Other bus companies, such as Tripper and Megabus, also offer $1 tickets to those who book far enough in advance, according to an expert traveler who shared his tips with The New York Times

A $1 ride isn't guaranteed, but it's worth a try.

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A change of address through the US Post Office website

If you need to change your address or forward your mail to a different address, you can easily do so online for a fee of $1.00. 

You'll also receive a bunch of coupons from retailers such as Lowes, Target, Best Buy, and West Elm.

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A bottle of cheap wine in Italy or Spain

Most grocery stores and markets offer a variety of cheap bottles, several of which you will find for under €1.

Source: Lonely Planet

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An oyster during happy hour in New York City

A bunch of spots in the city will give you an oyster for a dollar if you're there at the right time. Try The Wayland or The Mermaid Inn.

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A case for your iPhone

There's an option to filter your search on eBay for products under $1.00 — and there are more case choices than you might think. You can also try Amazon.

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Fun knick-knacks and school supplies at Target

Did you know that most Targets have a "Dollar Spot" at the front of the store?

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A Wendy's small classic frosty

The classic frosty (chocolate or vanilla) is $0.99. You can also get a junior cheeseburger, a crispy chicken sandwich, and a four-piece chicken-nugget pack for less than $1 each.

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Two postage stamps

A stamp for a one-ounce letter costs $0.47.

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5 bananas at Trader Joe's

Head to Trader Joe's for one of the best produce deals out there: $0.19 bananas. 

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A bag of pasta (8 servings) at Trader Joe's

While you're at it, pick up eight servings of pasta for $0.99.

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A trip to the museum

Many museums offer free admission or a pay-what-you-wish policy, including New York's Metropolitan Museum.

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One (or several) used books Jennifer Polland /Business Insider

Check out thrift stores or used-book sales for cheap paperbacks under a dollar. 

Use Book Sale Finder to find used-book bargains at book sales held by libraries and other nonprofit organizations.

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A movie rental on iTunes

Track the iTunes $0.99 movie rentals of the week here.

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Play a song or two on the jukebox

When you're a couple beers deep and craving a Journey song, a dollar will typically get you at least one request on the bar jukebox.

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A scratch lottery ticket

We don't recommend playing the lottery, but you can find various scratch tickets for $1.

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NOW WATCH: We tried Lululemon's 'anti-ball-crushing pants' to see if they lived up to their name

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