American Apparel is trolling Donald Trump with its 'Make America Gay Again' collection

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They may not be the first brand to take a stab at trolling Donald Trump, but they're by far the largest. Making no bones of their political allegiances, retailer American Apparel has taken a direct swipe at the presumptive Republican nominee with a new line of apparel shrewdly titled, "Make America Gay Again."

According to a press release, the six-piece, gender-neutral collection, which features two T-shirts, two tank tops, a tote and a hat, "[stands] for acceptance — no matter who you are, where you're from or who you love."

American Apparel Is Trolling Donald Trump With Its "Make America Gay Again" Collection
Source: American Apparel

Unlike similarly themed pride collections, this limited-edition line is directly benefiting the LGTBQ community with 30 percent of the proceeds going toward the Equality Act and the fight to end LGBTQ discrimination.

The collection is a partnership between American Apparel, the Human Rights Campaign and the Ally Coalition. The Ally Coalition was co-founded by singer-songwriter Jack Antonoff along with his sister, Rachel. "Rachel and I founded the Ally Coalition to inspire fans to take action for LGBTQ Equality," Antonoff said in a press statement. "During a year where LGBTQ rights are being threatened all over the states, everyone is responsible for coming together and challenging these injustices."

Read more: Queer YouTube Personalities Explain Why They "Love Being Gay" for Pride Month

"Equality in general will always be important to the brand and will always be a conduit for charities like HRC and the Ally Coalition that are advocating for basic rights," American Apparel public relations director Roberta Oglakhchyan said in an interview. As for what Trump himself might think of the collection: "We would like to decline to comment on this question."

This is not the first time the brand has been politically motivated, with past campaigns including Legalize LA in support of immigration reform as well as Legalize Gay to fight Prop 8 in California.

Perhaps more inspiring than the clothing itself is the campaign's accompanying stories, which feature LGBTQ individuals and allies sharing what LGBTQ means to them.

Source: YouTube
Source: YouTube
Source: YouTube

American Apparel's "Make America Gay Again" collection can be purchased at American Apparel stores and online.

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American Apparel is trolling Donald Trump with its 'Make America Gay Again' collection
An American Apparel store logo is pictured on a building along the Lincoln Road Mall in Miami Beach, Florida March 17, 2016. REUTERS/Carlo Allegri
An American Apparel store logo is pictured on a building along the Lincoln Road Mall in Miami Beach, Florida March 17, 2016. REUTERS/Carlo Allegri
In this Friday, June 19, 2015 photo, American Apparel CEO Paula Schneider poses for a photo in Los Angeles. American Apparel is North Americaâs largest apparel manufacturer. (AP Photo/Damian Dovarganes)
This July 9, 2015 photo shows signage at the American Apparel store in the Shadyside neighborhood of Pittsburgh. (AP Photo/Keith Srakocic)
Passers-by walk past a sandwich-board sign advertising dog fashions in front of the American Apparel store in the Shadyside neighborhood of Pittsburgh on Wednesday, July 9, 2014. American Apparel Inc. has reached a preliminary deal with investment firm Standard General to receive $25 million in financing to bolster the clothing chainâs finances, according to a person close to the negotiations. (AP Photo/Keith Srakocic)
A man walks past the American Apparel headquarters in Los Angeles April 1, 2011. Clothing chain American Apparel, known for racy advertising and its founder's legal problems, may file for bankruptcy if it does not get enough money to keep running, and might even have to liquidate, the company said. REUTERS/Mario Anzuoni (UNITED STATES - Tags: BUSINESS)
A tag hangs of a piece clothing in the window of an American Apparel Inc. store in Chicago, Illinois, U.S., on Monday, Oct. 5, 2015. American Apparel Inc. bought itself time and relief when it filed for bankruptcy protection today, but there's still a long way to go if the struggling retailer is to pull itself out of a sales rut and win back shoppers. Photographer: Daniel Acker/Bloomberg via Getty Images
NEW YORK, NY - OCTOBER 05: The American Apparel logo is displayed outside of a store on October 5, 2015 in New York City. American Apparel has filed for Chapter 11 bankruptcy protection nearly a year after the ousting of founder and CEO Dov Charney. In its latest quarter, the youth driven clothing company reported a loss of $19.4 million. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - OCTOBER 05: The American Apparel logo is displayed outside of a store on October 5, 2015 in New York City. American Apparel has filed for Chapter 11 bankruptcy protection nearly a year after the ousting of founder and CEO Dov Charney. In its latest quarter, the youth driven clothing company reported a loss of $19.4 million. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - AUGUST 19: An American Apparel store is viewed on August 19, 2015 in New York City. The youth clothing retailer reported a net loss of $19.4 million for last quarter and has said it may go out of business in the near future. Blaming the closing of stores closing and a strong dollar, Los Angeles-based company said sales were down 17% last quarter. (Photo by Spencer Platt/Getty Images)
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