Top 4 mistakes CEOs make on Facebook

Before you go, we thought you'd like these...
Four Biggest Mistakes CEOs Make on Facebook

It comes as no surprise that nearly 73 percent of Americans use Facebook every day.

The social network revolutionizes the way we can communicate with other people, especially those whom we would never normally have a direct line of contact to.

For CEOs of major companies, this can be something to take complete advantage of. Facebook becomes a platform for them to directly connect with consumers, employees and the general public all at once.

SEE ALSO: A 33-year-old billionaire CEO shares what his post-college 'cheat sheet' for life would include

But by allowing the public and employees to have such easy access to details about their personal lives, there comes a responsibility for CEOs and business leaders to use Facebook strategically and appropriately to help them leverage an advantage instead of having their account damage their image or brand.

Here are the four biggest mistakes that CEOs make on Facebook:

  1. Ignoring the page and not staying consistently active—rarely posting or having an outside team maintain a social media presence can make a CEO seem out of touch and impersonal, which can reflect poorly on their company
  2. Putting out too much personal information, controversial opinions and over-posting
  3. Coming off too formal and stiff—professionalism is important, but having a characteristic voice helps humanize a person as well as makes them appear more approachable
  4. Invading employee privacy by initiating friend requests and posts

RELATED: Must-read books by top CEOs

11 PHOTOS
Books by CEOs
See Gallery
Top 4 mistakes CEOs make on Facebook
“Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time” by Howard Schultz (CEO of Starbucks)

Buy it here

Photo: Reuters

“Let My People Go Surfing: The Education of a Reluctant Businessman” by Yvon Chouinard (Founder and former CEO of Patagonia)

Buy it here

Photo: Getty

“Business @ the Speed of Thought: Succeeding in the Digital Economy” by Bill Gates (Co-founder and former CEO of Microsoft)

Buy it here

Photo: Reuters

“The Hard Thing About Hard Things” by Ben Horowitz (Co-Founder of Opsware and Andreessen Horowitz)

Buy it here

Photo: Getty

“Winning: The Ultimate Business How-To-Book” by Jack Welch (Former CEO of General Electric)

Buy it here

Photo: Getty
 

“#GIRLBOSS” by Sophia Amoruso (Founder of Nasty Gal)

Buy it here

Photo: Reuters

“My Years with General Motors” by Alfred Sloan (Former CEO of General Motors)

Buy it here

Photo: Getty

“Sam Walton: Made in America” by Sam Walton (Founder of WalMart)

Buy it here

Photo: Getty

“Delivering Happiness: A Path to Profits, Passion, and Purpose” by Tony Hsieh (CEO of Zappos)

Buy it here

Photo: Getty

“Direct From Dell: Strategies that Revolutionized an Industry” by  (Founder and CEO of Dell)

Buy it here

Photo: AP

of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

More on AOL.com:
Best Buy CEO nearly halves stake in company, shares fall
How playing poker can make you a better CEO
Apple CEO Tim Cook reveals his 3 keys for personal success

Read Full Story

People are Reading