BuzzFeed is terminating its ad deal with the Republican Party because it doesn't agree with Donald Trump's campaign

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Buzzfeed Doesn't Want the RNC's Money if It Means Advertising Trump

BuzzFeed announced Monday it is terminating a planned advertising deal with the Republican National Committee (RNC) because the Trump campaign "is directly opposed to the freedoms of our employees."

Jonah Peretti, BuzzFeed CEO, wrote an email to employees on Monday morning to inform them of the decision. BuzzFeed has published the email in full.

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In it, Peretti explained BuzzFeed had signed a deal in April for the Republican National Committee "to spend a significant amount on political advertisements slated to run during the Fall election cycle."

Politico reported the contract was worth $1.3 million.

But since signing that deal, Trump became the Republican party's presumptive nominee. Peretti notes that Trump has said he wants to ban Muslims from entering the US, has "threatened to limit the free press," and has made "offensive" statements towards various other groups of people.

Peretti writes:

The Trump campaign is directly opposed to the freedoms of our employees in the United States and around the world and in some cases, such as his proposed ban on international travel for Muslims, would make it impossible for our employees to do their jobs.

Peretti says that BuzzFeed doesn't need to agree with the positions or values of all its advertisers and that the decision "will have no influence" on how its editorial team covers the campaign.

But while BuzzFeed never likes to turn away ad dollars, Peretti said in some cases the company has to make exceptions.

"We don't run cigarette ads because they are hazardous to our health, and we won't accept Trump ads for the same reason," Peretti signs off.

BuzzFeed has a slightly different advertising model than most publications. Rather than simply running display ads that the brands create themselves, BuzzFeed's creative and video teams work with the advertiser to create original content, such as posts, quizzes, infographics, and videos.

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Protesters clash with Trump supporters in San Jose
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BuzzFeed is terminating its ad deal with the Republican Party because it doesn't agree with Donald Trump's campaign
Victor Cristobal (C), of San Jose, chants during a demonstration outside a campaign rally for Republican U.S. presidential candidate Donald Trump in San Jose, California, U.S. June 2, 2016. REUTERS/Stephen Lam
A supporter for Republican U.S. presidential candidate Donald Trump covers his ears as he walks past a demonstrator outside a campaign rally in San Jose, California, U.S. June 2, 2016. REUTERS/Stephen Lam
A supporter of Republican U.S. presidential candidate Donald Trump reacts after she was surrounded and egged by demonstrators after a campaign rally in San Jose, California, U.S. June 2, 2016. REUTERS/Stephen Lam
Demonstrators chant around a car during a demonstration against Republican U.S. presidential candidate Donald Trump after his campaign rally in San Jose, California, U.S. June 2, 2016. REUTERS/Stephen Lam
A demonstrator burns a hat in protest of Republican U.S. presidential candidate Donald Trump outside a campaign rally in San Jose, California, U.S. June 2, 2016. REUTERS/Stephen Lam
A supporter (C) of Republican U.S. presidential candidate Donald Trump collides with another man after he was confronted by demonstrators outside a campaign rally in San Jose, California, U.S. June 2, 2016. REUTERS/Stephen Lam
A police officer gestures to a supporter of Republican U.S. presidential candidate Donald Trump after he was harassed by demonstrators at a campaign rally in San Jose, California, U.S. June 2, 2016. REUTERS/Stephen Lam
A demonstrator (L) flips the hat off a supporter of Republican U.S. presidential candidate Donald Trump after a campaign rally in San Jose, California, U.S. June 2, 2016. REUTERS/Stephen Lam
A supporter of Republican U.S. presidential candidate Donald Trump runs after being confronted by demonstrators after a campaign rally in San Jose, California, U.S. June 2, 2016. REUTERS/Stephen Lam
A supporter of Republican U.S. presidential candidate Donald Trump reacts after she was surrounded and egged by demonstrators after a campaign rally in San Jose, California, U.S. June 2, 2016. REUTERS/Stephen Lam
A supporter for Republican U.S. presidential candidate Donald Trump (L) exchange words with a demonstrator during a campaign rally in San Jose, California, U.S. June 2, 2016. REUTERS/Stephen Lam
Protesters hold up signs against a police skirmish line near where Republican presidential candidate Donald Trump holds a rally in San Jose, California on June 02, 2016. Protesters attacked Trump supporters as they left the rally, burned an american flag, trump paraphernalia and scuffled with police and each other. / AFP / JOSH EDELSON (Photo credit should read JOSH EDELSON/AFP/Getty Images)
Anti-Trump protesters demonstrate outside the convention center where Republican presidential candidate Donald Trump held an election rally in San Jose, California on June 2, 2016. Protesters who oppose Donald Trump scuffled with his supporters on June 2 as the presumptive Republican presidential nominee held a rally in California, with fistfights erupting and one supporter hit with an egg. / AFP / Mark Ralston (Photo credit should read MARK RALSTON/AFP/Getty Images)
Anti-Trump protesters attack a Trump supporter (C) as he tries to leave a parking garage at the convention center where Republican presidential candidate Donald Trump held an election rally in San Jose, California on June 2, 2016. Protesters who oppose Donald Trump scuffled with his supporters on June 2 as the presumptive Republican presidential nominee held a rally in California, with fistfights erupting and one supporter hit with an egg. / AFP / Mark Ralston (Photo credit should read MARK RALSTON/AFP/Getty Images)
Anti-Trump protesters confront Trump supporters as they try to leave a parking garage at the convention center where Republican presidential candidate Donald Trump held an election rally in San Jose, California on June 2, 2016. Protesters who oppose Donald Trump scuffled with his supporters on June 2 as the presumptive Republican presidential nominee held a rally in California, with fistfights erupting and one supporter hit with an egg. / AFP / Mark Ralston (Photo credit should read MARK RALSTON/AFP/Getty Images)
Police move in to disperse anti-Trump protesters as they demonstrate outside the convention center where Republican presidential candidate Donald Trump held an election rally in San Jose, California on June 2, 2016. Protesters who oppose Donald Trump scuffled with his supporters on June 2 as the presumptive Republican presidential nominee held a rally in California, with fistfights erupting and one supporter hit with an egg. / AFP / Mark Ralston (Photo credit should read MARK RALSTON/AFP/Getty Images)
Anti-Trump protesters demonstrate outside the convention center where Republican presidential candidate Donald Trump held an election rally in San Jose, California on June 2, 2016. Protesters who oppose Donald Trump scuffled with his supporters on June 2 as the presumptive Republican presidential nominee held a rally in California, with fistfights erupting and one supporter hit with an egg. / AFP / Mark Ralston (Photo credit should read MARK RALSTON/AFP/Getty Images)
A youth (C) wearing a Donald Trump t-shirt runs as he is chased by protesters near the venue where Republican presidential candidate Donald Trump was speaking during a rally in San Jose, California on June 2, 2016. Protesters who oppose Donald Trump scuffled with his supporters on June 2 as the presumptive Republican presidential nominee held a rally in California, with fistfights erupting and one supporter hit with an egg. / AFP / JOSH EDELSON (Photo credit should read JOSH EDELSON/AFP/Getty Images)
Protesters climb atop a car stopped in traffic as a crowd marches near the venue where Republican presidential candidate Donald Trump was speaking during a rally in San Jose, California on June 2, 2016. Protesters who oppose Donald Trump scuffled with his supporters on June 2 as the presumptive Republican presidential nominee held a rally in California, with fistfights erupting and one supporter hit with an egg. / AFP / JOSH EDELSON (Photo credit should read JOSH EDELSON/AFP/Getty Images)
A woman wearing a Trump shirt (C) is pelted with eggs by protesters while pinned against a door near where Republican presidential candidate Donald Trump holds a rally in San Jose, California on June 02, 2016. Protesters attacked Trump supporters as they left the rally, burned an american flag, trump paraphernalia and scuffled with police and each other. / AFP / JOSH EDELSON (Photo credit should read JOSH EDELSON/AFP/Getty Images)
A Trump hat burns during a protest near where Republican presidential candidate Donald Trump held a rally in San Jose, California on June 02, 2016. Protesters attacked trump supporters as they left the rally, burned an american flag, Trump paraphernalia and scuffled with police and each other. / AFP / JOSH EDELSON (Photo credit should read JOSH EDELSON/AFP/Getty Images)
A woman wipes egg off her face after being pursued by protesters while leaving Republican presidential candidate Donald Trump's campaign rally on Thursday, June 2, 2016, in San Jose, Calif. A group of protesters attacked Trump supporters who were leaving the presidential candidate's rally in San Jose on Thursday night. A dozen or more people were punched, at least one person was pelted with an egg and Trump hats grabbed from supporters were set on fire on the ground. (AP Photo/Noah Berger)
Police form a line to contain protesters outside a campaign rally for Republican presidential candidate Donald Trump on Thursday, June 2, 2016, in San Jose, Calif. (AP Photo/Noah Berger)
Protesters against Republican presidential candidate Donald Trump chase a man leaving a Trump campaign rally on Thursday, June 2, 2016, in San Jose, Calif. A group of protesters attacked Trump supporters who were leaving the presidential candidate's rally in San Jose on Thursday night. A dozen or more people were punched, at least one person was pelted with an egg and Trump hats grabbed from supporters were set on fire on the ground. (AP Photo/Noah Berger)
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Presumably the issue wasn't just that BuzzFeed would be accepting money from the RNC, but that it would have to actually create the ads that promote the views the company opposes.

BuzzFeed and the Trump campaign have already had skirmishes in the past. In March this year, Trump's campaign manager, Corey Lewandowski, said he was considering taking legal action against BuzzFeed over an article that alleged he made unwanted sexual advances towards female journalists covering Trump, New York Magazine reported.

Lewandowski said he told BuzzFeed the story was inaccurate but the journalist ran the story anyway.

The RNC could not immediately be reached for comment about BuzzFeed pulling its ad deal.

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