Chick-fil-A just fixed one of customers' top complaints

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This Is Why Chick-fil-A Is So Successful

Chick-fil-A is rolling out a new app that will let customers skip long lines at the register.

The app, called Chick-fil-A One, allows customers to order and pay for their food in advance, then pick it up at a counter designated for online orders.

That's big news for fans of Chick-fil-A, which is typically slammed with customers during regular meal times, making long lines inevitable.

The app will also allow users to customize and save their favorite orders.

Michael Lage, a veteran of Facebook and Google who helped develop the app, claims it will fundamentally change how customers experience and interact with Chick-fil-A — particularly for parents with young children.

"I have a 2-year-old daughter and I can't imagine interacting with Chick-fil-A without the app anymore," he said, commenting on the difficulty of managing toddlers while waiting in line.

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10 money-saving fast-food hacks
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Chick-fil-A just fixed one of customers' top complaints

Restaurant: McDonald’s

Hack: Order two four-piece nuggets instead of one six-piece. It’s cheaper, you get more nuggets and you get more sauces. Score.

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Restaurant: McDonald’s

Hack: Order a McDouble without the ketchup and mustard but with lettuce and Big Mac sauce. You'll pay for the Big Mac taste for the price of a McDouble.

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Restaurant: Chipotle

Hack: Order half of one protein and half of another kind (like chicken and steak). You’ll almost always get more than half of each and end up with up to 1.5x the protein in your burrito or bowl for the price of a normal portion.

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Restaurant: Krispy Kreme

Hack: Fill out the survey on the bottom of your receipt for a free doughnut with the purchase of one. Hypothetically if you kept doing this, you could win unlimited free doughnuts. Not advised.

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Restaurant: Arby’s

Hack: Order two junior roast beef sandwiches instead of one regular classic. You'll end up with more meat for a lower price.

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Restaurant: Jamba Juice

Hack: Substitute any ingredient in any smoothie for the same price. If you’re craving a smoothie with non-fat yogurt instead of mango, or extra strawberries instead of blueberries, customize it to your liking without any extra charge. It will save you more than being charged for creating your own smoothie from scratch.

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Restaurant: Jack in the Box

Hack: Order two Jr. Bacon Cheeseburgers and combine them into one for a much cheaper version of a Bacon Ultimate Cheeseburger. 

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Restaurant: McDonald’s

Hack: Order a sausage McMuffin off of the dollar menu but ask for the sausage to be substituted with egg—an egg McMuffin for a dollar.

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Restaurant: Any pizza place

Hack: When you call to order delivery, ask if there were any orders that weren’t delivered—the pizza place will often give you those orders for a discounted price (perfect if cold pizza is your thing.)

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Restaurant: Subway

Hack: Order a Double Steak and Cheese Sub instead of the Philly Cheese Steak Sub—you’ll get the same sandwich at a normal foot-long price.

Photo credit: Getty


To celebrate the launch of the app, Chick-fil-A is giving away free chicken sandwiches to everyone who downloads it between June 1 and June 11.

Customers will get their choice of a free original, spicy, or grilled chicken sandwich when they sign up.

The app will continue to give away free food beyond the launch through its built-in rewards program, which will randomly send customers free food offers based on what they typically order.

"We want to surprise customers with items they love the most," said Lage, who is now Chick-fil-A's senior manager of digital experience.

When customers get free treats from Chick-fil-A, they will have the opportunity to rate them. Those ratings will be factored into the app's free food offers in the future.

Customers will typically get a choice between several items for their free food offers. For example, they will be allowed to choose between a free drink, dessert, or medium fry.

"We want to make sure the experience is based on personalization and choice," Lage said.

Chick-fil-A is one of the first major fast-food restaurants to offer ordering and payment capabilities on its app. It follows in the footsteps of Starbucks, which has one of the most popular mobile order-and-pay apps in the industry, and Taco Bell, which recently launched its own app with those features.

McDonald's is reportedly testing an app with ordering and payment features. Its app currently offers only a rewards program and a restaurant locator.

The app should help Chick-fil-A better manage the surge in traffic that its restaurants have experienced in recent years. The chain generated about $6 billion in sales last year, which is nearly double what it made in 2009.

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