Kourtney Kardashian endorsed a 'health' food product that's actually worth trying

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Kourtney Kardashian on Gluten-Free and No Diary Diet

I'm usually pretty skeptical of any product the Kardashians — America's preeminent perpetuators of vocal fry — endorse. Whether it's detoxing teas or gummy bear hair vitamins, the goodies they champion reek of sketchiness.

And yet, those Kardashians keep me curious. On a recent episode of Keeping Up With the Kardashians, Kourtney, a self-proclaimed health nut, purchased packs of Simply Gum, an "all-natural gum." And all-naturally, I had to try it.

While the term "natural" is basically meaningless when it's slapped on food products — there are no official guidelines from the Food and Drug Administration — the idea of a healthier gum is a little appealing.

Gum isn't exactly a highly caloric food (most brands tend to keep counts under 15 calories per piece, Simply Gum is five calories per piece), but its label often reads like a science experiment, boasting upwards of 12 ingredients in one measly stick of the stuff.

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Kourtney Kardashian endorsed a 'health' food product that's actually worth trying
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Conventional gum is made with polyvinyl acetate, which is a "form of plastic," Simply Gum founder Caron Proschan told the Wall Street Journal in April. Wrigley's, for example, is composed from a "synthetic base," artificial sweeteners like sucralose and aspartame, along with preservatives and corn syrup. None of that sounds particularly natural, but it's the standard: Gum is artificial.

The premise behind Simply Gum, which has just five to six ingredients, depending on flavor, is a little tough to chew on. Natural gum? Sounds like a hoax. Needless to say, expectations for a Kardashian-approved "clean" product were low.

In any case, its ingredients list is much more attractive than its artificial counterpart: It's made with chicle, a natural latex sourced from a gum tree, organic rice flour, organic vegetable glycerin, natural flavors (Okay, a little hesitation here) and organic raw cane sugar. Probably most exciting, it comes in intriguing flavors like fennel licorice, ginger and maple.

Kourtney Kardashian Endorsed a 'Health' Food Product That's Actually worth Trying
Source: Simply Gum

A pleasant surprise. Simply Gum doesn't deliver Big Red fakeness — which, hey, some people really enjoy. Instead, it offers a taste authentic to its package label.

The mint flavor, for example, tastes like chewy mint leaves. Maple is akin to licking your plate after eating through a stack of pancakes. The gum comes in a beautiful, Kinfolk-y packaging, eschews the standard form of sticks and candy-coated pieces and instead comes in brown pellets.

Kourtney Kardashian Endorsed a 'Health' Food Product That's Actually worth Trying
Source: Simply Gum/Facebook

Best of all, the gum remains soft after constant chewing and does not dry out into a flavorless rock. And for those interested, yes it's great for bubble blowing.

While Simply Gum has a tougher texture upon first chew and a more subtle sweetness compared to conventional gum, big sister Kourt might actually be on to something. Sure, she's made a number of dubious food choices in recent years, like surgically dissecting a Kit Kat and consuming a spoonful ghee (yes, the butter) every morning.

Her gum preference, however, might be one to get behind. Simply Gum is, well, simply good.

Photos of Kourtney and her family:


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Kourtney Kardashian endorsed a 'health' food product that's actually worth trying
LAS VEGAS, NV - FEBRUARY 21: Television personalities Scott Disick (L) and Kourtney Kardashian appear at 1 OAK Nightclub at The Mirage Hotel & Casino on February 21, 2015 in Las Vegas, Nevada. (Photo by David Becker/WireImage)
LAS VEGAS, NV - MAY 23: Television personality Kourtney Kardashian attends Scott's birthday celebration at 1 OAK Nightclub at The Mirage Hotel & Casino on May 23, 2015 in Las Vegas, Nevada. (Photo by Steven Lawton/FilmMagic)
Madly in love with my little Reign Aston Disick.
BRIDGEHAMPTON, NY - AUGUST 09: TV Personality Kourtney Kardashian and husband Scott Disick attend Women's Health Hosts Hamptons 'Party Under The Stars' for RUN10 FEED10 at Bridgehampton Tennis and Surf Club on August 9, 2014 in Bridgehampton, New York. (Photo by Paul Zimmerman/Getty Images for Women's Health)
WEST HOLLYWOOD, CA - MARCH 02: Television personalities Kim Kardashian (L) and Kourtney Kardashian attend the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
NEW YORK, NY - JUNE 12: Kourtney Kardashian and Scott Disick are seen in Sag Harbor on June 12, 2014 in New York City. (Photo by David Krieger/Bauer-Griffin/GC Images)
NEW YORK, NY - JUNE 26: Kourtney Kardashian,Kendall Jenner and Kris Jenner are seen in the Meat Packing District on June 26, 2014 in New York City. (Photo by Alo Ceballos/GC Images)
LAS VEGAS, NV - NOVEMBER 07: Kris Jenner (R) and Scott Disick (L) celebrates Kris Jenner's birthday at 1 OAK nightclub at the Mirage Hotel and Casino on November 7, 2014 in Las Vegas, Nevada. (Photo by Denise Truscello/WireImage)
LOS ANGELES, CA - SEPTEMBER 26: Kourtney Kardashian and Scott Disick are seen on September 26, 2014 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
LOS ANGELES, CA - APRIL 08: (L-R) Kourtney Kardashian and Kim Kardashian attend as Nicole Richie, Rivka Sophia Rossi, Hayden Slater and friends host Marianne Williamson, Independent Candidate for Congress, CA 33 event at Kayne Griffin Corcoran Gallery on April 8, 2014 in Los Angeles, California. (Photo by Tibrina Hobson/Getty Images)
LOS ANGELES, CA - OCTOBER 16: Scott Disick and Kourtney Kardashian are seen on October 16, 2014 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
NEW YORK, NY - FEBRUARY 16: Harry Smith, Kim Kardashian, Kourtney Kardashian and Khloe Kardashian attend the Generation NXT charity benefit at 1OAK on February 16, 2014 in New York City. (Photo by Dave Kotinsky/Getty Images)
NEW YORK, NY - MAY 31: (L-R) Television personalities Kourtney Kardashian and Scott Disick are seen on May 31, 2014 in New York City. (Photo by NCP/Star Max/GC Images)
PARIS, FRANCE - MAY 22: Kourtney Kardashian and Scott Disick arrive at the 'Baby Dior' store on May 22, 2014 in Paris, France. (Photo by Marc Piasecki/GC Images)
MIAMI BEACH, FL - MARCH 12: Kourtney Kardashian and Scott Disick are sighted arriving back to their hotel in South Beach on March 12, 2014 in Miami Beach, Florida. (Photo by Dave Lee/GC Images)
LOS ANGELES, CA - MARCH 11: Kourtney Kardashian and Scott Disick are seen at LAX airport on March 11, 2014 in Los Angeles, California. (Photo by GVK/Bauer-Griffin/GC Images)
WEST HOLLYWOOD, CA - OCTOBER 23: Kourtney Kardashian and photographer Brian Bowen Smith attend the Brian Bowen Smith WILDLIFE show hosted by Casamigos Tequila at De Re Gallery on October 23, 2014 in West Hollywood, California. (Photo by Rochelle Brodin/Getty Images)
JERSEY CITY, NJ - JULY 07: Kim, Kourtney and Khloé Kardashian joined Babies'R'Us to surprise military moms-to-be with gifts, including items from their Kardashian Kids collection, at an Operation Shower event at Battello on July 7, 2014 in Jersey City, New Jersey. (Photo by Kevin Mazur/Getty Images for Babies'R'Us)
WEST HOLLYWOOD, CA - MARCH 02: (L-R) Kim Kardashian, Sir Elton John and Kourtney Kardashian attend the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
Scott Disick and Kourtney Kardashian attend the "Party Under The Stars" benefit hosted by Women's Health and Feed at the Bridgehampton Tennis and Surf Club on Saturday, Aug. 9, 2014 in New York. (Photo by Scott Roth/Invision/AP)
Scott Disick and Kourtney Kardashian attend the "Party Under The Stars" benefit hosted by Women's Health and Feed at the Bridgehampton Tennis and Surf Club on Saturday, Aug. 9, 2014 in New York. (Photo by Scott Roth/Invision/AP)
New York, U.S. April 22, 2013. April 22, 2013 - New York, New York, U.S. - Reality personalities SCOTT DISICK and KOURTNEY KARDASHIAN attend the 2013 E! Upfront held at the Manhattan Center. (Credit Image: © Nancy Kaszerman/ZUMAPRESS.com/Alamy Live News)
Television personality Kourtney Kardashian and boyfriend Scott Disick attend the 2nd Annual DirecTV Celebrity Beach Bowl presented by Spike, Thursday, Jan. 31, 2008 in Scottsdale, Ariz. (AP Photo/Evan Agostini)
New York, U.S. April 22, 2013. April 22, 2013 - New York, New York, U.S. - Reality personalities SCOTT DISICK and KOURTNEY KARDASHIAN attend the 2013 E! Upfront held at the Manhattan Center. (Credit Image: © Nancy Kaszerman/ZUMAPRESS.com/Alamy Live News)
Sep. 02, 2010 - Los Angeles, California, U.S. - SCOTT DISICK, KOURTNEY KARDASHIAN Attending The Taste Of Beverly Hills Celebration Held At The Beverly Hilton Hotel In Beverly Hills, California On September 2, 2010. 2010.K66248LONG(Credit Image: © D. Long/Globe Photos/ZUMApress.com)
Sep. 02, 2010 - Los Angeles, California, U.S. - SCOTT DISICK, KOURTNEY KARDASHIAN Attending The Taste Of Beverly Hills Celebration Held At The Beverly Hilton Hotel In Beverly Hills, California On September 2, 2010. 2010.K66248LONG(Credit Image: © D. Long/Globe Photos/ZUMApress.com)
Kourtney Kardashian attends the "Party Under The Stars" benefit hosted by Women's Health and Feed at the Bridgehampton Tennis and Surf Club on Saturday, Aug. 9, 2014 in New York. (Photo by Scott Roth/Invision/AP)
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