Are Blake Shelton and Gwen Stefani paying people to post about their relationship?

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Gwen Stefani Gushes Over Blake at Wango Tango 2016

Sometime last year, after they both got divorced from their respective spouses, The Voice judges Gwen Stefani and Blake Shelton began dating. In October, a source assured People that the two were "just friends," but by November, their relationship had officially turned romantic, and the couple confirmed as much to the tabloids. Now, their union has turned profitable: Gwen and Blake released a duet, "Go Ahead and Break My Heart," at the beginning of May, and they performed it, while staring deep into each other's eyes, at the Billboard Music Awards last night.

They also performed the song at Blake's album release party earlier this month, which I only know because I saw some curious posts about it on Instagram yesterday.

Becca Tilley, a popular two-time Bachelor contestant who regularly posts ads for dating apps and teatoxes on Instagram, posted the following:

"I have a weird obsession with these two right now!!" she wrote in the caption. "Watching the whole performance for @iheartradio at iheartradio.com/hondastage — heart eyes!!!!' 😻 @blakeshelton @gwenstefani"

That is weird. Why is Becca Tilley, a stranger to both Blake Shelton and Gwen Stefani, posting heart eyes and specific links to Blake Shelton and Gwen Stefani performances for all 741,000 of her followers to see? Hmm.

A couple hours later, Stephanie Pratt, another reality TV star and Instagram influencer who got her start on The Hills, posted almost the exact same thing:

"Saw these two cuties in concert w @ginaa_a ... they are my new fave couple!!" she wrote. "Love 💟 you can watch Blake's performance at iheartradio.com/hondastage"

Coincidence? It's possible that Becca Tilley and Stephanie Pratt, strangers to each other and again, to Gwen Stefani and Blake Shelton, have the same "new fave couple." The inclusion of the same, specific link to the performance in each post, however, suggests that the posts were coordinated in some way.

Examine photos of the pair:

37 PHOTOS
Blake Shelton and Gwen Stefani
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Are Blake Shelton and Gwen Stefani paying people to post about their relationship?
EAST HAMPTON, NY - AUGUST 20: Blake Shelton and Gwen Stefani attend the Apollo in the Hamptons 2016 party at The Creeks on August 20, 2016 in East Hampton, New York. (Photo by Patrick McMullan/Patrick McMullan via Getty Images)
EAST HAMPTON, NY - AUGUST 20: Blake Shelton and Gwen Stefani perform at Apollo in the Hamptons 2016 at The Creeks on August 20, 2016 in East Hampton, New York. (Photo by Kevin Mazur/Getty Images for The Apollo)
EAST HAMPTON, NY - AUGUST 20: Blake Shelton, Gwen Stefani and Ronald O. Perelman attend Apollo in the Hamptons 2016 at The Creeks on August 20, 2016 in East Hampton, New York. (Photo by Kevin Mazur/Getty Images for The Apollo)
EAST HAMPTON, NY - AUGUST 20: Blake Shelton and Gwen Stefani attend Apollo in the Hamptons 2016 at The Creeks on August 20, 2016 in East Hampton, New York. (Photo by Kevin Mazur/Getty Images for The Apollo)
LAS VEGAS, NEVADA - MAY 22: Blake Shelton and Gwen Stefani are seen on stage during the 2016 Billboard Music Awards held at the T-Mobile Arena on May 22, 2016 in Las Vegas, Nevada. (Photo by JB Lacroix/WireImage)
Blake Shelton and Gwen Stefani embrace after performing "Go Ahead And Break My Heart" at the 2016 Billboard Awards in Las Vegas, Nevada, U.S., May 22, 2016. REUTERS/Mario Anzuoni
LAS VEGAS, NV - MAY 22: Recording artists Gwen Stefani (L) and Blake Shelton perform onstage during the 2016 Billboard Music Awards at T-Mobile Arena on May 22, 2016 in Las Vegas, Nevada. (Photo by Kevin Winter/Getty Images)
BURBANK, CA - MAY 09: Singers Blake Shelton (L) and Gwen Stefani perform on the Honda Stage at the iHeartRadio Theater on May 9, 2016 in Burbank, California. (Photo by Kevin Winter/Getty Images for iHeartMedia)
BURBANK, CA - MAY 09: Singers Blake Shelton (L) and Gwen Stefani perform on the Honda Stage at the iHeartRadio Theater on May 9, 2016 in Burbank, California. (Photo by Kevin Winter/Getty Images for iHeartMedia)
DISNEY CHANNEL PRESENTS THE RADIO DISNEY MUSIC AWARDS - Entertainment's brightest young stars turned out for the 2016 Radio Disney Music Awards (RDMA), music's biggest event for families, at Microsoft Theater in Los Angeles on Saturday, April 30. 'Disney Channel Presents the 2016 Radio Disney Music Awards' airs Sunday, May 1 (7:00 p.m. EDT). (Image Group LA /Disney Channel) BLAKE SHELTON, GWEN STEFANI
BEVERLY HILLS, CA - FEBRUARY 28: Recording artists Gwen Stefani (L) and Blake Shelton arrive at the 2016 Vanity Fair Oscar Party Hosted By Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 28, 2016 in Beverly Hills, California. (Photo by John Shearer/Getty Images)
BEVERLY HILLS, CA - FEBRUARY 28: Recording artists Gwen Stefani (L) and Blake Shelton arrive at the 2016 Vanity Fair Oscar Party Hosted By Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 28, 2016 in Beverly Hills, California. (Photo by John Shearer/Getty Images)
BEVERLY HILLS, CA - FEBRUARY 14: Blake Shelton and Gwen Stefani attend the 2016 Pre-GRAMMY Gala and Salute to Industry Icons honoring Irving Azoff at The Beverly Hilton Hotel on February 14, 2016 in Beverly Hills, California. (Photo by Kevin Mazur/WireImage)
BEVERLY HILLS, CA - FEBRUARY 14: Recording artists Blake Shelton (L) and Gwen Stefani attend the 2016 Pre-GRAMMY Gala and Salute to Industry Icons honoring Irving Azoff at The Beverly Hilton Hotel on February 14, 2016 in Beverly Hills, California. (Photo by Kevin Mazur/WireImage)
GLENDALE, AZ - DECEMBER 27: Gwen Stefani and Blake Shelton wave to fans prior to the NFL game between the Green Bay Packers and Arizona Cardinals at University of Phoenix Stadium on December 27, 2015 in Glendale, Arizona. (Photo by Norm Hall/Getty Images)
GLENDALE, AZ - DECEMBER 27: Musicians Gwen Stefani and Blake Shelton attend the NFL game between the Green Bay Packers and Arizona Cardinals at the University of Phoenix Stadium on December 27, 2015 in Glendale, Arizona. (Photo by Christian Petersen/Getty Images)
Dec 27, 2015; Glendale, AZ, USA; Recording artist Gwen Stefani (left) and country singer boyfriend Blake Shelton on the Arizona Cardinals sideline prior to the game against the Green Bay Packers at University of Phoenix Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
GLENDALE, AZ - DECEMBER 27: Musicians Gwen Stefani and Blake Shelton attend the NFL game between the Green Bay Packers and Arizona Cardinals at the University of Phoenix Stadium on December 27, 2015 in Glendale, Arizona. (Photo by Christian Petersen/Getty Images)
Cast member Blake Shelton and singer Gwen Stefani laugh at the party following the premiere for "The Angry Birds Movie" in Los Angeles, U.S., May 7, 2016. REUTERS/Mario Anzuoni
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0126 -- Pictured: (l-r) Singer Gwen Stefani and singer Blake Shelton during a lip synch battle on September 17, 2014 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)
THE VOICE -- Season: 7 -- Pictured: (l-r) Adam Levine, Carson Daly, Gwen Stefani, Blake Shelton, Pharrell Williams -- (Photo by: Art Streiber/NBC/NBCU Photo Bank via Getty Images)
THE VOICE -- 'Blind Auditions' Episode 701 -- Pictured: (l-r) Adam Levine, Gwen Stefani, Pharrell Williams, Blake Shelton -- (Photo by: Trae Patton/NBC/NBCU Photo Bank via Getty Images)
THE VOICE -- 'Blind Auditions' Episode 701 -- Pictured: (l-r) Adam Levine, Pharrell Williams, Blake Shelton, Gwen Stefani, Carson Daly -- (Photo by: Trae Patton/NBC/NBCU Photo Bank via Getty Images)
THE VOICE -- 'Blind Auditions' Episode 701 -- Pictured: (l-r) Adam Levine, Gwen Stefani, Blake Shelton, Pharrell Williams -- (Photo by: Trae Patton/NBC/NBCU Photo Bank via Getty Images)
THE VOICE -- 'Live Show' Episode 718B -- Pictured: (l-r) Gwen Stefani, Craig Wayne Boyd, Blake Shelton -- (Photo by: Trae Patton/NBC/NBCU Photo Bank via Getty Images)
THE VOICE -- 'Season 9 Press Junket' -- Pictured: (l-r) Pharrell Williams, Adam Levine, Carson Daly, Gwen Stefani, Blake Shelton -- (Photo by: Trae Patton/NBC/NBCU Photo Bank via Getty Images)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0353 -- Pictured: (l-r) Singer Adam Levine, singer Gwen Stefani, host Jimmy Fallon, singer Blake Shelton, and singer Pharrell Williams play Spin the Microphone with The Voice Coaches on October 26, 2015 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)
THE VOICE -- 'Battle Rounds' -- Pictured: (l-r) Adam Levine, Pharrell Williams, Blake Shelton, Gwen Stefani -- (Photo by: Trae Patton/NBC)
THE VOICE -- 'Live Show' Episode 718B -- Pictured: (l-r) Gwen Stefani, Adam Levine, Pharrell Williams, Blake Shelton -- (Photo by: Trae Patton/NBC/NBCU Photo Bank via Getty Images)
THE VOICE -- 'Blind Auditions' -- Pictured: (l-r) Pharrell Williams, Gwen Stefani, Blake Shelton -- (Photo by: Trae Patton/NBC)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0353 -- Pictured: (l-r) Singer Adam Levine, singer Gwen Stefani, host Jimmy Fallon, singer Blake Shelton, and singer Pharrell Williams play Spin the Microphone with The Voice Coaches on October 26, 2015 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - OCTOBER 27: Singers Adam Levine,Blake Shelton, Gwen Stefani, Pharell Williams are seen on the 'Today Show'on October 27, 2015 in New York City. (Photo by Raymond Hall/GC Images)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0353 -- Pictured: (l-r) Singer Adam Levine, singer Gwen Stefani, host Jimmy Fallon, singer Blake Shelton, and singer Pharrell Williams play Spin the Microphone with The Voice Coaches on October 26, 2015 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)
THE VOICE -- 'Live Top 11' Episode 915B -- Pictured: (l-r) Adam Levine, Gwen Stefani, Pharrell Williams, Blake Shelton -- (Photo by: Trae Patton/NBC/NBCU Photo Bank via Getty Images)
THE VOICE -- 'Live Semis' Episode 917B -- Pictured: (l-r) Adam Levine, Gwen Stefani, Pharrell Williams, Blake Shelton -- (Photo by: Trae Patton/NBC/NBCU Photo Bank via Getty Images)
THE VOICE -- 'Live Show' Episode 718B -- Pictured: (l-r) Gwen Stefani, Craig Wayne Boyd, Blake Shelton -- (Photo by: Trae Patton/NBC/NBCU Photo Bank via Getty Images)
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But by whom? And why? There are several brands mentioned in each post: Honda, I Heart Radio, Blake Shelton, Gwen Stefani, the relationship of Blake Shelton and Gwen Stefani. Any of these parties and/or their representatives could be responsible for convincing Instagram influencers Becca Tilley and Stephanie Pratt to post about Gwen and Blake. The message of the (potential) ads is clear, though: Gwen Stefani and Blake Shelton are baes and goals and heart eyes! Click here, millennials.

We reached out to reps for Gwen and Blake about the posts and will update if we hear back. You can watch the couple's highly recommended performance below.

Blake Shelton and Gwen Stefani Perform
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