Coffee in a cone takes over Instagram

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Coffee In A Cone Takes Over Instagram

WPIX -- This might just be heaven in a cone: a South African entrepreneur at the Grind Coffee Company in Johannesburg has come up with what is being hailed as the world's most-Instagrammed coffee.

It's espresso poured into a chocolate-lined waffle ice cream cone and people are going insane over it.

Nearly 1 million Instagram images with the #CoffeeInACone hashtag have been liked since the company premiered the concoction in January.

See photos of the newest social media sensation:

14 PHOTOS
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Coffee in a cone takes over Instagram
It's a Coffee In a Cone™ kind of day. 📷: @thejoburgfoodie #coffeeinacone #thegrindza #melrosearch #coffeewithfriends #coffeetime #rainyday #coffee #coffeeporn #manmakecoffee #alternativebrewing #baristalife #baristadaily #jozi #picoftheday #bestpic #coffeeholic #coffeebreak #winteriscoming #coffeecoffee
Looks like #coffeeinacone has gone global, Folks! Huge thanks to @9gag and @smile.at.it for the post. #regram #coffeeinacone #thegrindza #thegrindcoffeecompany #proudlysouthafrican #coffeeandchocolate
Cones, Lots of Cones!!! #coffeeinacone #thegrindcone #thegrindza #proudlysouthafrican #instacoffee #coffeegram #coffeelovers #coffeelove #cafelife #jozi #igersjozi #foodie #foodphotography #buzzfeedfood #feedfeed #huffposttaste #tastespotting #foodgawker #instafood #coffeeporn #coffee #innovation #manmakecoffee #baristadaily #melrosearch #innovation #coffeetime #coffeelover #caffeine
Coffee in a Cone™ - 📷: @thejoburgfoodie Seeing is believing! #coffeeinacone #thegrindcone #thegrindza #proudlysouthafrican #instacoffee #coffeegram #coffeelovers #coffeelove #cafelife #jozi #igersjozi #foodie #foodphotography #buzzfeedfood #feedfeed #huffposttaste #tastespotting #foodgawker #instafood #coffeeporn #coffee #innovation #manmakecoffee #baristadaily #melrosearch #innovation #coffeetime #coffeelover
We dare you! #coffeeinacone #thegrindcone #thegrindza #thegrindcoffeecompany #proudlysouthafrican #instacoffee #coffeegram #coffeelovers #coffeelove #cafelife #jozi #igersjozi #foodie #foodphotography #buzzfeedfood #feedfeed #huffposttaste #tastespotting #foodgawker #instafood #coffeeporn #coffee #innovation Photography by: robert harris / www.opticalnoise.net
Say Hello to #thegrindcone, 📷: @thejoburgfoodie @eatoutguide made us trend for the last three days, We cannot thank everyone enough for all the love and support, we will have cones all week! - The Grind Team #thegrindza #melrosearch #specialtycoffee #eatoutmagazine #eatoutguide #coffenclothes #alternativebrewing #theoriginal #firsttime #manmakecoffee #proudlysouthafrican #baristalife #baristadaily #thejoburgfoodie #coffeeporn #coffeeshop #coffeetime #coffeeholic #947joburg #trending #picoftheday #worldsbestbrittle
"It always seems impossible until it is done" 📷: @foodbyjill #thegrindcone #TheGrindZA #melrosearch #specialtycoffee #manmakecoffee #alternativebrewing #baristalife #baristadaily #coffeenclothes #innovation #changingthegame #coffeeinacone #theoriginal #inspirationalquotes #quotes #coffee #coffeeporn #coffeeshop #coffeetime #weekendvibes #saturdaysession #igersjozi
@coffee in an @icecream cone, is this sh*t even real? 🔥💯🔥 #EEEEEATS #COFFEEEEE 📸: @na_blah
"Easy like Sunday Morning" The Grind Cone 📷: @thejoburgfoodie, @foodbyjill #TheGrindZA #grindcone #easylikesundaymorning #coffee #coffeeshop #coffeetime #specialtycoffee #acmeandco #manmakecoffee #alternativebrewing #coffeenclothes #baristalife #baristadaily #igersjozi #melrosearch #risengrind #riseandgrind #sunnyday #weekendvibes #thegrind #grind #motivation #quotestagram #quotes #inspirationalquotes #foodies #sundayfunday
You can have your coffee in a cone and eat it too. (10/10 would recommend having it with @cara_rscott while you're at it) 💅🏼
Perfect way to end off the long weekend 😋 #Obsessed #CoffeeInACone #Divine x
I Don't Always Coffee, But When I Do 🍦.
Girl time topped off with macchiato's in chocolate coated sugar cones. Best times! #foodie #Johannesburg #southafrica #thegrindcoffeecompany #machiato
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Though for the creators, serving coffee in a cone was a process of trial and error in order for the coffee not to leak out.

In case you are wondering, customers have 10 minutes to drink the coffee before everything melts.

The company custom makes its cones with four different types of chocolates and it's in the process of getting a patent approved.

And thanks to social media, which has essentially done all of the marketing for them, Instagram is steaming hot with cellphone snaps of the innovation sweeping the world.

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