This woman entrepreneur is building a multi-million dollar empire...and her target audience is men

Before you go, we thought you'd like these...

As Menswear Sales Grow, So Does Pricey Custom Tailoring

A tailoring company based in India is about to become a global phenomenon.

Tailorman, which was founded by entrepreneur Vidya Nataraj, specializes in bespoke tailoring.

It's perhaps the most customizable variety of tailoring where a customer's measurements are taken and a specific pattern is drawn to create the suit, instead of simply modifying an existing suit pattern.

The company is expected to double down in revenue to about $5M by the end of this year.

Nataraj saw a hole in the custom tailoring market, and told Forbes that she jumped on what she perceived was missing:

"Nobody has scaled."

Custom and ready-made tailoring shops exist all over India and other countries as local walk-in shops, but there seems to be no company that's managed to monopolize the craft on a national, or even global, scale.

A big part of Tailorman's success comes from what it does differently than other bespoke retailers -- it stores each customer's measurements in a database so that multiple suits can be ordered time after time with ease, and in hopes of attracting repeat customers.

Clearly, Tailorman's method is working. As Nataraj told Forbes:

"Fifty percent of customers are repeat."

Keeping track of customers' measurements are what really allow the company to excel in the e-commerce world.

SEE ALSO: 15 quotes from women entrepreneurs to inspire you to run the world

Tailorman primarily does its business online, though there are currently seven storefronts in India that will measure customers in person.

Nataraj plans to open another 40 locations within the next five to six years, as well as continue to rapidly increase the company's online presence.

The mission of the company now and for the future is simple to Nataraj:

"Our sole aim is to make great fitting garments and make them accessible by providing affordable garments at great value."

Individual garment prices range from around $130 up to $900.

RELATED: A look at notable women CEOs

9 PHOTOS
Notable Women CEO's
See Gallery
This woman entrepreneur is building a multi-million dollar empire...and her target audience is men

Carol Meyrowitz

TJX Companies 

(Photo by Essdras M Suarez/The Boston Globe via Getty Images)

Indra Nooyi

PepsiCo.

(AP Photo/Mark Lennihan, File)

Ellen Kullman

Du Pont

(AP Photo/Richard Drew)

Ursula M. Burns

Xerox

(Photo by Ron Sachs-Pool/Getty Images)

Marissa Mayer

Yahoo!

(Photo by Evan Agostini/Invision/AP)

Rosalind Brewer

Sam's Club

(AP Photo/Phelan M. Ebenhack)

Ginni Rometty

IBM

(AP Photo/Mark Lennihan)

Mary Barra

General Motors

(AP Photo/Paul Sancya)

Denise Morrison

Campbell's Soup 

(AP Photo/Mel Evans)

of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

More on AOL.com:
Senior female exec at Bank of America sues over 'bro's club'
The 1 thing every successful entrepreneur must master
These 3 powerhouse entrepreneurs share their breakthrough moments

Read Full Story

People are Reading