Taco Bell hopes you'll have dinner at its sleek new restaurants

Before you go, we thought you'd like these...

Taco Bell Hopes You'll Have Dinner at Its Sleek New Restaurants

Prepare for a culture shock. The ultrasleek, ultramodern restaurant you're looking at is actually a design for Taco Bell.

The fast food chain wants to swap out all things neon, fluorescent and cartoonish for LED lighting, energy-efficient heating and cooling, and reclaimed wood.

SEE ALSO: 5 more things no one tells you about life after college

Four new designs will take over existing restaurants in Orange County, California, this summer, with a broader revamp planned this year.

Taco Bell's vice president of development and design told USA Today the changes were made with dinner in mind.

Most of its customers reportedly opt for the drive-thru, and the company hopes to compete with more modern fast-casual restaurants like Chipotle for sit-down sales.

Taco Bell hasn't been afraid to take on competitors over a meal, but the results have been mixed.

In 2014, the company added a breakfast menu to chip away at McDonald's dominance in the mornings.

RELATED: Taco Bell vs Chipotle

10 PHOTOS
Taco Bell vs Chipotle
See Gallery
Taco Bell hopes you'll have dinner at its sleek new restaurants
Taco Bell and Pizza Hut say they're getting rid of artificial colors and flavors, making them the latest big food companies scrambling to distance themselves from ingredients people might find unappetizing. (AP Photo/Gene J. Puskar, File)
A new Chipotle Mexican Grill location is pictured at University Village in Seattle, Washington on November 3, 2015. An outbreak of E. coli bacteria linked to Chipotle Mexican Grill restaurants has spread, with the number of people sickened rising from 22 to 37, US authorities said November 3, 2015. In the northwest state of Washington 25 people have been infected, up from 19. Twenty-three of them reported eating at a Chipotle burrito outlet before getting sick and nine were hospitalized, the state health department said. The victims range in age from five to 60. In neighboring Oregon the number has risen from three as of November 1, 2015 to 12 in and around Portland. AFP PHOTO / JASON REDMOND (Photo credit should read JASON REDMOND/AFP/Getty Images)
A menu at the new Taco Bell Cantina Restaurant on Tuesday, Sept. 22, 2015, in Chicago, Ill. This is the first time the chain is serving alcohol in the United States. (AP Photo/Matt Marton)
Doritos Locos tacos and a fountain drink are arranged for a photograph at a Taco Bell restaurant, a unit of Yum! Brands Inc., in Redondo Beach, California, U.S., on Friday, Oct. 4, 2013. Yum! Brands Inc. is scheduled to release earnings data on Oct. 8. Photographer: Patrick T. Fallon/Bloomberg via Getty Images
NEW YORK CITY, NEW YORK, UNITED STATES - 2015/10/18: Restaurants in USA: Chipotle Mexican Grill Chipotle Mexican Grill, Inc. is a chain of restaurants in the United States, United Kingdom, Canada, Germany, and France, specializing in Mission burritos and tacos. (Photo by Roberto Machado Noa/LightRocket via Getty Images)
MIAMI, FL - APRIL 27: Chipotle restaurant workers fill orders for customers on the day that the company announced it will only use non-GMO ingredients in its food on April 27, 2015 in Miami, Florida. The company announced, that the Denver-based chain would not use the GMO's, which is an organism whose genome has been altered via genetic engineering in the food served at Chipotle Mexican Grills. (Photo by Joe Raedle/Getty Images)
This Thursday, July 9, 2015 photo shows a Taco Bell, a Yum Brands restaurant, in Pembroke, Mass. (AP Photo/Stephan Savoia)
Crispy beef tacos from Taco Bell Corp. are arranged for a photograph in San Francisco, California, U.S., on Wednesday, March 13, 2013. Taco Bell sales began to pick up last year after its Doritos Locos Tacos mashup generated buzz even among food critics. Photographer: David Paul Morris/Bloomberg via Getty Images
MIAMI, FL - APRIL 27: Chipotle restaurant workers fill orders for customers on the day that the company announced it will only use non-GMO ingredients in its food on April 27, 2015 in Miami, Florida. The company announced, that the Denver-based chain would not use the GMO's, which is an organism whose genome has been altered via genetic engineering in the food served at Chipotle Mexican Grills. (Photo by Joe Raedle/Getty Images)
MIAMI, FL - APRIL 27: A customer carries a tray with his Chipotle food order, on the day that the company announced it will only use non-GMO ingredients in its food on April 27, 2015 in Miami, Florida. The company announced, that the Denver-based chain would not use the GMO's, which is an organism whose genome has been altered via genetic engineering in the food served at Chipotle Mexican Grills. (Photo by Joe Raedle/Getty Images)
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION


But a year later, breakfast still only accounted for 6 percent of Taco Bell's sales.

Sales may be on the rise this year, however, after Taco Bell doubled down and started offering a $1 Morning Value Menu.

As for dinner, Taco Bell started its transition to the more upscale last year when it opened two "Cantina" restaurants that even offer alcohol.

The company alluded to expanding the Cantina concept when it announced its four new modern restaurant designs.

Read Full Story

People are Reading