This Calvin Klein ad that features an upskirt photo is spurring outrage

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Calvin Klein's Spring 2016 Global Campaign Is Called 'Erotica'

Calvin Klein is known for its provocative ads, from a bulging Justin Bieber to sexts, but one of its latest ads takes it to a whole new level.

The company posted an ad that says "I flash in #mycalvins," with an upskirt shot to its Instagram page. An edited photo is pictured right. We've chosen not to post the whole image, but if you want to view it, you can click here.

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The ad is drawing a fierce reaction online, from critics who see it as pervy and sexist.

"This is really disappointing. Sick," one person wrote.

"Poor taste, shame," wrote another.

"So it's ok to take photos up a girls skirt for underwear modelling [sic]? Seriously not a good look CK. If no one sees a problem with this then I suggest you get a reality check with a psychologist. As if women don't get enough uncalled for sexual attention, now this marketing image comes out. Not okay!" Wrote another.

RELATED: Calvin Klein's most shocking ads

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This Calvin Klein ad that features an upskirt photo is spurring outrage
Ready to roam: From the men’s Spring 2016 Calvin Klein Collection campaign, featuring model @dillon_westbrock. Photographed by @jamie.hawkesworth. #mycalvins. The jacquard denim jacket + jeans are available now. Link in profile to shop [US].
Athleisure all day: The Calvin Klein Performance hooded sweat jacket and cropped leggings. #mycalvins Available now. Link in profile to shop [US].
Take a peek: @karate_katia, photographed by @harleyweir for the Spring 2016 advertising campaign. #mycalvins
Put on the red light. @iamhyunjishin wears the stretch crepe coat and pleated dress, a look emblematic of the dynamic clash of textures in the Calvin Klein platinum campaign. Photographed by @harleyweir. #mycalvins Available now for pre-order at calvinklein.com. Link in profile to shop [US].
A look that can’t get hotter: model @yuanbochao in the Calvin Klein platinum textured fit-and-flare dress. Photographed by @harleyweir #mycalvins Available now for pre-order at calvinklein.com. Link in profile to shop [US].
Goodnight gram. @karate_katia, as photographed by @harleyweir in the Calvin Klein one cotton bikini. #mycalvins Available now @urbanoutfitters. Link in profile to shop.
Laid-back with actor @abbeylee in the Spring 2016 advertising campaign. Photographed by @harleyweir. #mycalvins
Fresh prints. The Calvin Klein platinum tech bomber jacket on @teriyakipapi, as photographed by @harleyweir for the Spring 2016 campaign. #mycalvins Available now at calvinklein.com [HK]. Link in profile to pre-order [US].
Calvin Klein Jeans collaborated with musician, artist + director @fkatwigs on an exclusive ad campaign film with her song ‘Good to Love,’ featuring dancer @kanerflex. Choreographed by @aaronsillis. #mycalvins Watch the full campaign film at youtube.com/calvinklein
I wake up in #mycalvins. @kendalljenner for the Spring 2016 Calvin Klein global advertising campaign. Photographed by Tyrone Lebon. See more at calvinklein.com.
Hold it right there. @justinbieber strikes a pose in #mycalvins, as seen in the Spring 2016 Calvin Klein global advertising campaign. Photographed by Tyrone Lebon. See more at calvinklein.com.
Something to talk about in #mycalvins. Model and activist @adwoaaboah photographed by Tyrone Lebon for the Spring 2016 Calvin Klein global advertising campaign.
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But the photo has over 43,000 likes, and provocation seems to be the intention of the "I ___ in my Calvins" campaign.

A few months ago, the brand was subject to criticism following billboard that placed photo of woman who seduced in her Calvins next to a man who made money in his. The CEO of lingerie company Third Love, Heidi Zak, insisted that it be taken down. (The ad did come down, according to the Hollywood Reporter.)

Calvin Klein did not immediately respond to Business Insider's request for comment.

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