People magazine's body-positive #ShareYourSize campaign backfires

People magazine's #ShareYourSize campaign was created to celebrate all body types, but the social media reaction to it has been anything but positive.

The publication asked its readers to send in photos of themselves posing with a sign that has their dress size written on it to show that they're not limited by a number.

"While women like Ashley Graham, Gina Rodriquez, and Lena Dunham (to name a few) are making strides towards a greater acceptance for all body types, there's still a long way to go," the magazine said. "So PEOPLE is starting the #ShareYourSize campaign, in an effort to show that size is just a number – it doesn't define your worth."

Some stars have already joined in, like Aerie plus-sized model Iskra Lawrence and news anchor Kellie Patterson.

However, people on social media do not seem quite as enthused about the idea as those two willing participants.

As a writer for The Cut put it, "It's great that a major media brand is promoting body positivity, but isn't having people pose with their size literally 'limiting them by a number?'"

And Twitter users, who seem to have the same feelings about the #ShareYourSize campaign, have not held back their opinions.

Check out some of the clap back:

The campaign is billed as a contest on People's website, where participants have a chance to have their photo featured in the magazine.

The so-called "prize"? A chance to have your photo featured in the magazine.

But the rules state the submitted pictures will be judged on overall creativity, charm and appeal.

And here we thought reducing women to their appearance was exactly what this campaign sought not to do ...

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