Google is attempting to fight inequality in the workplace with emojis
What better way to rally for a cause than behind the faces of what has essentially become millennials first choice of communication?
We're talking about emojis, and Google just submitted a proposal for a new set that will not only change your texting game, but take a stand for gender equality in the workplace at the same time.
The Google employees sent a set of 13 new emojis to Unicode Consortium, the company that oversees and approves new emoji designs and brings them to production.
The proposed emojis will include professional women and women in various work situations which include a female doctor, software engineer, nurse, plumber, chef, chemist and accountant.
The proposal also calls for male counterparts to also be created.
The employees point out that according to a 2015 report by ADWeek, an astonishing 92 percent of online consumers use emojis. Of the women factored in within that 92 percent, 78 percent of those women are frequent emoji users.
The proposal also references a recent survey by Procter & Gamble company Always that found that nearly 75 percent of girls surveyed "would like to see female emojis portrayed more progressively, including professional female emoji options."
Based on this data, it's clear that there's a desire and demand for the new keyboard additions.
The Google employees summarized:
"Our proposal is to create a new set of emoji that represents a wide range of professions for women and men with a goal of highlighting the diversity of women's careers and empowering girls everywhere. We believe this will empower young women (the heaviest emoji users), and better reflect the pivotal roles women play in the world."
The team hopes that the new emojis will make it to smartphone keyboards by the end of 2016.
Here are some of the most popular emojis used over text message:
