Danielle Bernstein dishes her advice to up-and-coming fashion bloggers

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For many fashion bloggers hoping to make it big in the industry, they have some big shoes to fill. That's all thanks to influencers like Danielle Bernstein of We Wore What, who has helped change and elevate fashion on social media. Mixing high-fashion brands like Chanel and Chloe with affordable classics like Zara, Bernstein has found the perfect styling sweet spot between affordable and aspirational.

With over 4 years of experience in the social space under her belt, Bernstein has seen the different ways the fashion blogging industry has developed. So if there's anyone to ask for insight before diving in head first, it's her. Her biggest piece of advice for up-and-coming bloggers is a question she gets asked on the daily -- and Bernstein has one simple, but genius answer to her fan's biggest inquiry.

We recently sat down with the social fashion icon to talk about how she conceptualizes her outfits, the dynamic between her and her fans, and the one piece of advice she gives to every aspiring blogger.

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, including more Danielle Bernstein exclusives, click here.

Summer Sandals | shop my picks for flat and heeled sandals on weworewhat.com today!

A photo posted by by Danielle (@weworewhat) on

Take me behind the scenes of your post. How do you conceptualize your outfits and what you will shoot?
It used to be more regular where I would shoot every Monday. I would do five outfits in the span of two hours and it would be based on the current season, what was trending, and what I was liking. It was a whole mixture of things. Now it's a little more irregular since I don't have time to shoot the professional images as much, so the blog posts are more of my Instagram or iPhone photos. My outfits now are really based on what I'm feeling that day.

You also do a lot of traveling. How do you differentiate your style from city to city?
Definitely depends where I'm going. If I'm going to Europe it's a little more chic, a lot of skinny jeans, pointed toe pumps. I'm going to Jamaica next week so I'm bringing all loose linen, oversized pieces. I really am going to focus on beach style.

The not-so-basic white button-down | shop this trend on weworewhat.com today!

A photo posted by by Danielle (@weworewhat) on

How often do trends affect your day-to-day style?
I wouldn't say the affect my day-to-day style. They have some influence on things that I look to for the next season, for instance the new purchases I'll make. But I wouldn't say they fully affect my day-to-day wardrobe decisions.

What's the dynamic like between you and your fans?
I've always like to think of my blog as the perfect mix of relatable and aspirational. So a lot of my followers feel like we're best friends. I know my followers, I know what they like to see, and I talk to them when I get to meet them at events. There's a lot of trust between us and they feel like they can relate to me and look up to me. So I feel somewhat like I'm a role model to them.

boo thang @moeparetti

A photo posted by by Danielle (@weworewhat) on

What was the first moment you realized you even had fans, since you started this off doing it for your friends?
Once I started getting noticed on the streets. I was in the Dominican Republic in this casino and this Brazilian woman ran up to me. I was in another part of the world and someone recognized me which was a crazy moment. And I was in Istanbul, Turkey three years ago and these four girls who were mega-fans waited outside of my hotel for hours to say hello. I think moments like that are really surreal. Now on the streets, it happens almost everyday. Which is still so weird to me.

What's your advice to people who are trying to start out a fashion blog?
I get that question every single day. I think because the industry is so over saturated now, you have to find a way to be different. Finding a niche is so important. Find a space in the industry that doesn't exist and fill that space.

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, including more Danielle Bernstein exclusives, click here. ​

For more past YouShouldKnow stars, scroll through the gallery below"

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Danielle Bernstein dishes her advice to up-and-coming fashion bloggers
What are you looking at πŸ‘€πŸ˜‚
How I look every day because life is too short to not have fun with yourself πŸ™†πŸ»
Move the way you want to move πŸ’ƒπŸΌ
This is my face when someone mentions food!πŸ€“ Releasing a new video tonight! Can't wait!❀️
Shooting a new vid for you guys!! Uploading Wednesday!!!😍❀️🎬 #teamworkmakesthedreamwork
It's the most wonderful time of the yearβ€οΈπŸŽ„πŸŽ
"Mom she won't let me have a sip of her Capri Sun" -6 year old nerf gun loving Brent to 6 year old polly pocket obsessed Mere NEW VIDEO IS UP W/ @brentrivera πŸ‘« Link to watch is in my bio! ❀️
Adventuring with friends at the beach 🌊 Pretty sure this house was haunted... not to mention the door was open. Something you guys don't know about me is I am the most savage ghost hunter around nothing scares me and I mean nothing πŸ‘€ Do you believe in ghosts? πŸ‘»
Bonjour, je m'appelle Meredith. Comment t'appelle tu? Out of my 3 years of studying French this is one of the only things I remember πŸ˜‚πŸ‘‹
AHH!!! We hit 3MILLION subbies today!! πŸ’žπŸŽ‰πŸ˜­πŸŽ‚ I love my #macbabies so so much!!! You all mean the WORLD to me!!! Our family is growing so much! Thank you for allowing me to just be my awkward self. I love you and I can never thank you enough for all the opportunities you've given me!! πŸ’žπŸŽ‰πŸŽ‚βœ¨πŸ˜±
i like pink doors β™‘ ps..new video going up soon! ahh who's excited?!? link in my bio! also, what's your fav color?! hehe πŸ’žβœŒπŸΌοΈπŸŽ‰
until next time thailand β™‘ ps...guess who just uploaded a vlog!! you get a sneak peek of my final room decor!! ahh! also, how did you find my youtube channel? i'm so curious! πŸ’žπŸŒŽβœŒπŸΌοΈ
i just wanna travel the world ✈️ where should I go next ?πŸ˜‰
so ready for halloween πŸ‘» SOOOO, I just uploaded a brand new HALLOWEEN VIDEO!! Click the link in my bio to watch!πŸŽƒ
eye see you πŸ‘€ Ps: thank you all for your amazing and continued support. I want you all to know how much I love and appreciate you so much. xoxo
Have you seen my new video yet!? It's all about music festivals so make sure to check it out on my YouTube channel! + there's some friends in it☺️
My new video is dropping today!!! Can you guess what it'll be..?πŸ˜—
u like em crazy babe don't u
the #londonhasfallen premiere last night πŸ‡¬πŸ‡§πŸ‡¬πŸ‡§πŸ‡¬πŸ‡§
when the waiter passes your table with food
Love him πŸ’•
Fun fact : purple and orange teacups are the fastest! :)
Pink paradise 🌴
Once you see it, you can't unsee it
PROUDEST PUPPY MOMS EVER 🐢🐢☺️ @karminmusic @garykarmin @djminimatt
✌🏼️boom✌🏼️ (photo:@markdohner)
WE OUT HERE AT THE #KCA's and the inner child in me is screaming.
trying my hardest to be "fierce"....
Welcome to slime history @rebelwilson !! πŸ˜πŸ˜‚ #KCA2016
2 0 1 6 - #HAPPYNEWYEAR on the water 2-5~6
We love taking walks, no phones, just talking about life. If you can, make time every week to take a 30-minute walk with a friend or a loved one. It's a cool way to get to know each other on a deeper level!
Leap year gives us all 24 extra hours to #DayItForward! We’ve teamed up w/ @Chevrolet to send love to #UsTheFamily - check out our Twitter feed tomorrow!!
Have you heard?! We're joining our friends @ptxofficial on the first leg of their World Tour this Spring! Click the link in our bio for tix, or visit https://www.ustheduo.com/tour :) PUMPED to meet some new and current #UsTheFamily members!
NEW VIDEO: Creepy Things Girls Do πŸ˜‚ Comment a, "🐬" if you've watched it/will watch it
Guess who's birthday is in 5 days?? (No it's not Dylan O'Brien) 😎
I came here to live life like nobody is watching β₯ β™‘
Happy Valentine's Day loves❀️
Did you catch the latest blog post on the blog (link in profile)?? Who else loves afternoon tea?? // πŸ“·: @torrancecoombs #TheAListIreland
Dorky smiles + a photobomb by some serious woman with a serious collar 😜😜 #HereCoombsTheBride
Soft curls and red lips πŸ’‹ // πŸ“·: @torrancecoombs
Every girl ought to have a pair of nude suede pumps! Nothing like New shoes Monday with @mgemi. Get more details on @liketoknow.it www.liketk.it/2fcOb #liketkit #lovemgemi
On the streets of Paris in red and how I style my street style looks for fashion week revealed on #thechrisellefactor today! Direct link in bio πŸ‘‰πŸ» http://thechrisellefactor.com/2016/03/power-color/ πŸ“·:@karenrosalie_
Rendezvous in Paris in Pink on #TheChriselleFactor today. Direct link in bio πŸ‘‰πŸ» http://thechrisellefactor.com/2016/03/rendezvous-in-pink/
Your not ready for this #chromat #nyfw #teamthis
We run THIS show #HBDWang #rkobh #teamthis
When it's "chilly" out 😜 #ootd
ATL tonight 😏
had the King of LA @yg come through last night πŸ™πŸ½
If you guys saw how I looked before you would think it was magic 😩😭 My beautiful makeup for #kca by @beautybydianalomelin πŸ’«
Winding down with @SkinnyMintCom 😌 #TheOriginalTeatox #ad
Eating all that sushi finally turned me into a mermaid! 😭 for @projectmermaids #saveourbeach Photography by @angelinaventurellaphoto Hair and Makeup by @ljbeauty Bra by @edwordgarcia Sponsored by @sexyhair Project Manager @crissycrissybobissy
If you know me well or have read interviews I’ve done then you know that @marthastewart has always been my biggest inspiration when it comes to food. One of my goals is to be a combination of my two idols- Martha and Andy Warhol. As a child I would dream about spending the time and care like her to prepare a table, creating something very special for people to join around and share a meal. Watching her cook inspired me to teach myself how to hand weigh ingredients, to always have my mise en place organized, how to pronounce words like vichyssoise, and her wide usage of produce variety is honestly a large part of where my curiosity for our food sparked from. With this said, I’m sure you can imagine my surprise when I was told that I was one of the 25 creatives @marthastewart is inspired by in celebration of their 25th anniversary. Thank you for helping me think and dream so big Martha, I am honored to share this and to make you all of the colors. #25yearsofmartha #foodgradients
I wanted to take a moment to reintroduce myself. I’m Brittany and I recognize that I seem to do a decent job of not sharing much about my actual self here or in interviews. I prefer to keep my art about the food and not myself. This community and my photography have become the biggest part of my life, I love it more than I have words to explain but there's more that makes me who I am. So for a quick moment here’s a bit- I’m 24, a taurus, live in Seattle but grew up in San Diego, my favorite food is a cheeseburger (super thin patty, toasted bun), my favorite bands are @stygoc and @metric, my first tattoo was the one on chest- it’s still my favorite and says β€˜love your life’, something many people sadly forget. I was raised by my grandparents, I love to make small collections of items like rocks and stickers, I grew up playing a lot of sports competitively, I love Star Wars and have Boba Fett tattooed on my arm but Willy Wonka and the Chocolate Factory is my favorite movie. Many times I have been told that being an artist β€œcan’t be a real job” and that I was wasting my time trying to do so. I smile everyday not because I proved them wrong but because I achieved a goal. Dream big, everyone.
Thought I might start this week off with a past candy photo. Here's to hoping you all have the best days ahead! #foodgradients
KΓΆln!!!! Didn't pronounce your name right on stage but... You were AMAZING. Only a couple shows left in EU-- next up, London... (πŸ“·: @annamaria_langer )
Practicing our Spanish with @tvtelehit Mexico πŸ‡²πŸ‡½
Sam wants to play Jack & Rose in Titanic but Casey's all "nah i'm good, have fun tho mang"
We drove 28 hours to get to Canada. The jeep is still runningπŸ’€πŸ˜
The Dallas episode for @heyusax is the funniest yet! Go watch it now on @go90 now!πŸ˜„πŸ˜„
Keep lookin up.
That's a wrap #E! #Oscarafterpartyshow πŸŽ‰

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