iPhone 7 rumor: You won't believe what it looks like

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iPhone 7 Rumors, Hopes and Nightmares

It's that time of year. Rumors are building really fast for Apple's next iPhone and, no, we're not talking about the small-screen iPhone SE that recently came out.

We're talking about the next big iPhone release. Each September, Apple rolls out its all-new, redesigned iPhone. Last year, it was the large-screen 6s and 6s Plus that introduced Live Photos, 3D Touch, the Rose Gold case and other features.

Recent rumors about the upcoming iPhone are expressing that it may be a letdown. Instead of a massive overhaul in design, a lot of people think the iPhone 8 coming out in 2017 will be the next overhaul of the iPhone.

As it turns out, the design includes the look of the iPhone 7 and the iPhone 7 Plus. The current rumor being circulated by reputable sources like NWE and Phone Arena say the iPhone 7 will look almost exactly like the iPhone 6s and the 6s Plus, but not including a dual-camera setup that had been originally reported.

The 6s and 6s Plus are nice-looking smartphones. But when it comes to Apple's much-hyped annual iPhone rollout, that's a bit of a bust.

Note: iPhone rumors are just that. Rumors. Keep reading Happening Now for the latest news from Apple and every other smartphone maker.

RELATED: Scroll through to see a previous Apple event

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Apple event, September 9
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iPhone 7 rumor: You won't believe what it looks like
Employees assist attendees in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple is expected to unveil its iPhone 6s and 6s Plus, as well as an updated version of its Apple TV set-top box. Photographer: Michael Short/Bloomberg via Getty Images
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook waves as he arrives on stage during an Apple Special Event on at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook waves as he arrive on stage during an Apple Special Event on at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Jeff Williams, senior vice president of operations for Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. is expected to unveil its iPhone 6s and 6s Plus, as well as an updated version of its Apple TV set-top box. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. is expected to unveil its iPhone 6s and 6s Plus, as well as an updated version of its Apple TV set-top box. Photographer: David Paul Morris/Bloomberg via Getty Images
Apple CEO Tim Cook discusses the new iPad during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg)
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the prices for iPad Pro on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the prices for iPads on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple TV is demonstrated during the Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. introduced a larger iPad with a 12.9-inch screen, designed to attract business users and jump-start demand for its tablets. Photographer: David Paul Morris/Bloomberg via Getty Images
Apple CEO Tim Cook discusses the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg)
Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new Apple Pencil at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg)
Chad Evans with MLB.com, discusses how apps like his will be made available on the Apple TV during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg)
Apple CEO Tim Cook discusses the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg)
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. introduced a larger iPad with a 12.9-inch screen, designed to attract business users and jump-start demand for its tablets. Photographer: David Paul Morris/Bloomberg via Getty Images
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. introduced a larger iPad with a 12.9-inch screen, designed to attract business users and jump-start demand for its tablets. Photographer: David Paul Morris/Bloomberg via Getty Images
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the Apple Inc. iPhone 6s and 6s Plus smartphones during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. introduced a larger iPad with a 12.9-inch screen, designed to attract business users and jump-start demand for its tablets. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. introduced a larger iPad with a 12.9-inch screen, designed to attract business users and jump-start demand for its tablets. Photographer: David Paul Morris/Bloomberg via Getty Images
Attendees line up in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple is expected to unveil its iPhone 6s and 6s Plus, as well as an updated version of its Apple TV set-top box. Photographer: David Paul Morris/Bloomberg via Getty Images
Credentials sit on a table in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple is expected to unveil its iPhone 6s and 6s Plus, as well as an updated version of its Apple TV set-top box. Photographer: David Paul Morris/Bloomberg via Getty Images
Attendees line up in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple is expected to unveil its iPhone 6s and 6s Plus, as well as an updated version of its Apple TV set-top box. Photographer: Michael Short/Bloomberg via Getty Images
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