A former teen mall staple is on the brink of implosion

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Aeropostale heading for Chapter 11

In the early aughts, Aeropostale was a staple for teens.

SEE ALSO: These 4 retailers are crushing the industry

It was less expensive than its racy mall competitor Abercrombie & Fitch, and it wasn't as bohemian as American Eagle.

But Aeropostale is — and has been — a sinking ship.

It's on the brink of filing for Chapter 11 bankruptcy this week and shuttering 100 stores, The Wall Street Journal reports.

RELATED: Money-saving online shopping hacks:

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Money-saving online shopping hacks
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A former teen mall staple is on the brink of implosion

1. Clear your browser history

Some retailers might sneakily increase prices based on your browsing patterns and demand - so make sure to always clear your history and cookies before shopping! 

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2. Use an alternate email address

When you log in to a retailer's site with a new email address, retailers will often welcome you as a new customer with exciting new promotions and discounts. 

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3. Note price changes throughout the week

Another pro tip: Prices and deals can fluctuate based on the day of the week. For instance, if you're purchasing a flight, monitor prices for around a week to see if they take a dip on any particular day before purchasing. 

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4. Let items linger in your cart

Here's a hack: Add items to your cart, but let them sit for 24 hours before purchasing. The retailer might attempt to lure you back with additional discounts.

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5. Check out multiple sites

Do some research! Don't settle for the first price you see - poke around on a search engine and find the best deal. 

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6. Bargain with customer service

Use customer service to your advantage. If you ask (politely!) about an expired coupon, you'll often find yourself pleasantly surprised by an extension or new code! 

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7. Don't purchase impulsively

Try this shopping hack - don't buy that shiny, new toy right away. Step away for a few hours, and if you find yourself itching to go back and click 'purchase', then you know you won't regret your investment!

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8. Avoid shipping fees

Take advantage of free shipping! If you are a few dollars below the free shipping price point, add a low-cost filler item you need anyway (like socks!) and make the math work out in your favor. 

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It had been previously reported that Aeropostale was preparing to file for bankruptcy. The stock sunk nearly 30% to $0.15 following the report, prompting the New York Stock Exchange to halt trading in the company.

"NYSE Regulation has now determined that the Company is no longer suitable for listing based on 'abnormally low' price levels, pursuant to Section 802.01D of the Listed Company Manual," the NYSE said in a statement to Business Insider's Bob Bryan last month.

In March, the Wall Street Journal had reported the company was looking to sell or possibly restructure.

This came off of a rough fourth quarter and an even rougher fiscal 2015. At the end of the fourth quarter of fiscal 2015, comparable sales fell 6.7%. For the entirety of fiscal 2015, comparable sales fell 8.6%.

aeropostaleInstagram/Bethany Noel Mota

The current retail climate hasn't been helping Aeropostale salvage itself.

It's a tough time to be a mall retailer. Traditional retailers that do not move as swiftly as fast-fashion retailers like Zara often cannot keep up with the competition. When they can't clear inventory, they're forced to throw themselves into the promotional cycle, a problem that has plagued Aeropostale. And unappealing styles do not help.

"The central problem for Aero remains that it is firmly out of favor with the fickle younger consumer," Conlumino analyst Håkon Helgesen wrote in a note to clients after fourth quarter earnings were released in March. "Indeed, it has now become a brand that gets overlooked on many shopping trips simply because its range does not resonate and has little relevance. While consumer tastes have shifted, Aero has steadfastly clung to a range that looks more at home in the mid 2000s than 2016, and a store environment that all too often resembles a yard sale."

Aeropostale tried to appeal to young people. The company secured Bethany Mota for her own collections in 2014. However, even a top Instagram celebrity couldn't salvage the brand or make it resonate with young, discerning consumers.

"This misalignment, combined with the boredom that arises from a lack of change, has resulted in many shoppers defecting from the brand and switching to fast-fashion rivals like H&M and Zara," Helgesen wrote. "In response, Aero has attempted to stimulate demand with heavy discounts and promotions. However, as the problem lies with product design and assortment, rather than with pricing, the impact on sales has been negligible while the effect on margins has been horrific."

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