YouTuber Jack Howard has surprising advice for aspiring social media stars

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Jack Howard talks to #KanvasLive at Playlist Live

This article is a part of #KanvasLive, an interactive, cross-platform content series brought to life on the Kanvas app and AOL.com. See more on coverage here.​

Once someone told Jack Howard he wasn't funny. Now, the Brit is laughing all the way to the bank as a full-time comedian on social media.

SEE ALSO: How YouTuber Jessie Paege shot to social media stardom

The filmmaker boasts 397K subscribers on YouTube, 306K followers on Instagram and 259K on Twitter. He also makes up half of the YouTube comedy duo "Jack and Dean," which has more than 500K subscribers.

Howard was at Playlist Live this past weekend in Orlando, Florida to meet those followers. Playlist Live is an annual convention for YouTube influencers and their fans. And these fans take the convention seriously.

Lines at Playlist Live are no joke:

But Howard had some surprising advice for anyone who wants to follow in his footsteps.

"Don't try to make it big on social media," he told AOL.com at Playlist Live.

"If that's your goal, you may get there, but ultimately, it's a shallow goal," he added.

Watch the video above to hear more advice from Jack Howard.

See more photos from Playlist Live this year in the gallery:

13 PHOTOS
Playlist Live 2016
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YouTuber Jack Howard has surprising advice for aspiring social media stars
Meet-up with @MaddiBragg 😏✌🏻️ #playlistlive
HEY! ARE WE HAVING FUN?! #playlistlive
Anything is possible at #playlistlive! @jiffpom @thebrandonbowen
@jackhoward wants YOU to have fun at #playlistlive 🎉✨ 📸 @grizzleemartin
.@ElloSteph is rocking out at the @triller booth making videos!
We love @JordanDoww so much ❤️ #playlistlive
Are you ready for the best weekend ever? #playlistlive
It's going down right now at the @makerstudios VIP party at #playlistlive 🔥🔥🔥 Nice moves, @Addykaylee @Bella__weems @Beautychickee @Jayversace @Iamjamessss
Day 1 = complete 🎉 #playlistlive 📸 @grizzleemartin
We don't want #playlistlive weekend to end! Tag a new friend you made this weekend.
Meeting so many of you guys in Florida this weekend was soooo cooool!!! 🙊 I seriously love and appreciate you guys so much!!! #playlistlive
When your dance instructor goes too hard on the first day w/@amymarie #PlaylistLive @playlistlive
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