Study finds simple question changes how some men will vote

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Thinking About Gender Roles Could Change How Men Vote This Year

A new study suggests that a significant percentage of men can be swayed to vote for Donald Trump over Hillary Clinton simply by being asked about spousal income.

A recent Fairleigh Dickinson University study tested this by presenting presidential preference poll. The researchers introduced asked New Jersey respondents about how much they earned in comparison to their spouse -- but they weren't interested in the answer.

As researcher Dan Cassino explained: "The reason we asked the question was to push men to think about potential threats to their gender roles. Being the breadwinner has been a linchpin of U.S. men's masculinity for decades, so even the potential of making less than one's spouse threatens accepted gender roles."

The survey participants were split into two groups. Some were asked the question about income early and others later. They were also asked to name which presidential candidate they preferred in a general election matchup: Hillary Clinton or Donald Trump.

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2016 Election: Scenes from New York primary (Clinton, Trump)
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Study finds simple question changes how some men will vote
MANHATTAN, NY - Winning the New York primary, former Secretary of State Hillary Clinton speaks to a packed room of supporters during the victory party at the Sheraton Hotel in midtown Manhattan, New York on Tuesday April 19 2016. (Photo by Melina Mara/The Washington Post via Getty Images)
MANHATTAN, NY - On New York state primary night, supporters of former Secretary of State Hillary Clinton cheer watching the primary results during the Hillary Victory Party at the Sheraton Hotel in midtown Manhattan, New York on Tuesday April 19 2016. (Photo by Melina Mara/The Washington Post via Getty Images)
MANHATTAN, NY - Winning the New York primary, former Secretary of State Hillary Clinton speaks to a packed room of supporters during the victory party at the Sheraton Hotel in midtown Manhattan, New York on Tuesday April 19 2016. (Photo by Melina Mara/The Washington Post via Getty Images)
MANHATTAN, NY - Winning the New York primary, former Secretary of State Hillary Clinton speaks to a packed room of supporters during the victory party at the Sheraton Hotel in midtown Manhattan, New York on Tuesday April 19 2016. (Photo by Melina Mara/The Washington Post via Getty Images)
MANHATTAN, NY - Winning the New York primary, former Secretary of State Hillary Clinton speaks to a packed room of supporters during the victory party at the Sheraton Hotel in midtown Manhattan, New York on Tuesday April 19 2016. (Photo by Melina Mara/The Washington Post via Getty Images)
MANHATTAN, NY - On New York state primary night, supporters of former Secretary of State Hillary Clinton watch the primary results and enjoy the party during the Hillary Victory Party at the Sheraton Hotel in midtown Manhattan, New York on Tuesday April 19 2016. (Photo by Melina Mara/The Washington Post via Getty Images)
Dupporters of Democratic presidential candidate Hillary Clinton snap cell phone pictures of her as she enters a victory party after winning the New York state primary election, Tuesday, April 19, 2016, in New York. (AP Photo/Kathy Willens)
Supporters of Democratic presidential candidate Hillary Clinton celebrate at her New York primary campaign headquarters, Tuesday, April 19, 2016, in New York. (AP Photo/Kathy Willens)
Democratic presidential candidate Hillary Clinton reacts as she arrives onstage at her New York presidential primary night rally in the Manhattan borough of New York City, U.S., April 19, 2016. (REUTERS/Mike Segar)
Members of the media await the arrival of Republican presidential candidate Donald Trump to a New York primary night event Tuesday, April 19, 2016, in New York. (AP Photo/Julie Jacobson)
US Republican presidential candidate Donald Trump speaks following victory in the New York state primary on April 19, 2016 in New York City. Donald Trump scored a crucial victory in the Republican primary in his home state of New York on April 19, advancing his bid to clinch the party's presidential nomination, US networks projected. (JEWEL SAMAD/AFP/Getty Images)
US Republican presidential candidate Donald Trump gestures after speaking in New York on April 19, 2016. Donald Trump scored a crucial victory in the Republican primary in his home state of New York on April 19, advancing his bid to clinch the party's presidential nomination, US networks projected. (JEWEL SAMAD/AFP/Getty Images)
NEW YORK, NY - APRIL 19: Republican presidential candidates Donald Trump speakS at a campaign press conference moments after winning the republican presidential primary at Trump Tower in New York, NY on Tuesday April 19, 2016. (Photo by Jabin Botsford/The Washington Post via Getty Images)
US Republican presidential candidate Donald Trump gives a thumbs up following victory in the New York state primary on April 19, 2016 in New York City. Donald Trump scored a crucial victory in the Republican primary in his home state of New York on April 19, advancing his bid to clinch the party's presidential nomination, US networks projected. (JEWEL SAMAD/AFP/Getty Images)
Republican U.S. presidential candidate Donald Trump's granddaughter Arabella (L), daughter Ivanka (C) and wife Melania (R) listen to him speak at his New York presidential primary night rally in Manhattan, New York, U.S., April 19, 2016. (REUTERS/Carlo Allegri)
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The men who were asked the question about income at the end of the survey chose Clinton over Trump by 49 to 33 percent. The men who had been primed with the question to think about gender issues first chose Trump over Clinton 50 to 42. Overall, that's a 24 point swing.

The same methodology was used in a Bernie Sanders and Trump matchup too, but had far different results. Men given the gender question first chose Sanders by four-point margin. Those without the gender prime preferred Sanders by a three-point margin.

One of the researchers claims this is proof of just how fragile masculinity is — that if men even think "about potential threats" to gender roles, they will vote for a man simply based on that idea.

"Even the potential of making less than one's spouse threatens accepted gender roles. ... In this case, men were responding to a threat to their masculinity by saying they would prefer a man, rather than a woman, in a presidential race."

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