Pumpkin-spice Cheerios will hit shelves this fall

Before you go, we thought you'd like these...
Before you go close icon

Pumpkin spice Cheerios on the way this fall

This is not a sick, belated April Fool's joke: Limited-edition pumpkin-spice O's are coming to shelves this September.

SEE ALSO: The best-selling cereal in the country is Honey Nut Cheerios

A General Mills exec told Bloomberg that, after five years of declining sales, the move is meant to keep the product "relevant." Last year, the cereal went gluten-free by making sure its oats weren't contaminated by wheat, rye, or barley, and we were blessed with Cheerios Protein in the fall.

Given that Millennials are literally too lazy to eat a breakfast that requires a bowl, this seems like it will be an uphill battle for the brand when food in wrappers abounds.


Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners