Michael Keaton goes for Oscar gold as the man behind McDonald's in 'The Founder' trailer

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Michael Keaton's 'The Founder' Plants Flag in Awards Race, Gets 2016 Release

Ray Kroc was a 50-something milkshake machine salesman whose life changed when two brothers running a burger joint in Southern California ordered some machines from him.

Mac and Dick MacDonald were the owners of McDonald's, and thanks to Kroc, the brothers' restaurant turned into a global giant.

"The Founder," based on true events, follows Kroc (Michael Keaton) as he convinces brothers Mac (John Carroll Lynch) and Dick (Nick Offerman) that they should franchise McDonald's. And then things get really interesting.

This looks like another notch in the Michael Keaton comeback.

Watch the trailer here. The movie opens August 5.

See photos of Michael Keaton through the years:

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Michael Keaton goes for Oscar gold as the man behind McDonald's in 'The Founder' trailer
HOLLYWOOD, CA - FEBRUARY 22: Actor Michael Keaton attends the 87th Annual Academy Awards at Hollywood & Highland Center on February 22, 2015 in Hollywood, California. (Photo by Kevin Mazur/WireImage)
HOLLYWOOD, CA - FEBRUARY 22: Actor Michael Keaton (C) attends the 87th Annual Academy Awards Governors Ball at Hollywood & Highland Center on February 22, 2015 in Hollywood, California. (Photo by Kevork Djansezian/Getty Images)
Winners for Best Picture 'Birdman,' actor Michael Keaton (C) and the movie cast celebrate on stage at the 87th Oscars February 22, 2015 in Hollywood, California. AFP PHOTO / Robyn BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
Nominee for Best Actor Michael Keaton(R) and Nominee for Best Director 'Birdman or (The Unexpected Virtue of Ignorance)' Alejandro G. Iñárritu, arrive on the red carpet for the 87th Oscars on February 22, 2015 in Hollywood, California. AFP PHOTO / VALERIE MACON (Photo credit should read VALERIE MACON/AFP/Getty Images)
HOLLYWOOD, CA - FEBRUARY 22: Actors David Oyelowo (C) and Michael Keaton (R) attend the 87th Annual Academy Awards at Hollywood & Highland Center on February 22, 2015 in Hollywood, California. (Photo by Jason Merritt/Getty Images)
HOLLYWOOD, CA - FEBRUARY 22: Director Alejandro Gonzalez Inarritu (L), winner of Best Original Screenplay, Best Director, and Best Motion Picture for 'Birdman,' and Actor Michael Keaton (R) attend the 87th Annual Academy Awards Governors Ball at Hollywood & Highland Center on February 22, 2015 in Hollywood, California. (Photo by Kevork Djansezian/Getty Images)
HOLLYWOOD, CA - FEBRUARY 22: (L-R) Director Alejandro Gonzalez Inarritu, winner of Best Original Screenplay, Best Director, and Best Motion Picture, for 'Birdman' and actor Michael Keaton attend the 87th Annual Academy Awards Governors Ball at Hollywood & Highland Center on February 22, 2015 in Hollywood, California. (Photo by Kevork Djansezian/Getty Images)
BEVERLY HILLS, CA - FEBRUARY 22: Actor Jared Leto (L) photobombs actor Michael Keaton (C) and composer Alexandre Desplat (R) at the 2015 Vanity Fair Oscar Party hosted by Graydon Carter at the Wallis Annenberg Center for the Performing Arts on February 22, 2015 in Beverly Hills, California. (Photo by Larry Busacca/VF15/Getty Images)
BEVERLY HILLS, CA - FEBRUARY 22: Actor Michael Keaton attends the 2015 Vanity Fair Oscar Party hosted by Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 22, 2015 in Beverly Hills, California. (Photo by Alberto E. Rodriguez/WireImage)
HOLLYWOOD, CA - FEBRUARY 22: (L-R) Producer Arnon Milchan, screenwriter Alexander Dinelaris, actor Michael Keaton, cinematographer Emmanuel Lubezki, and producer James W. Skotchdopole accept the Best Picture award for 'Birdman' onstage during the 87th Annual Academy Awards at Dolby Theatre on February 22, 2015 in Hollywood, California. (Photo by Kevin Winter/Getty Images)
Nominee for Best Actor Michael Keaton poses on the red carpet for the 87th Oscars on February 22, 2015 in Hollywood, California. AFP PHOTO/ MARK RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
HOLLYWOOD, CA - FEBRUARY 22: Actor Michael Keaton and director Alejandro Gonzalez Inarritu (both C) with cast and crew accept the Best Picture award for 'Birdman' onstage during the 87th Annual Academy Awards at Dolby Theatre on February 22, 2015 in Hollywood, California. (Photo by Kevin Winter/Getty Images)
HOLLYWOOD, CA - FEBRUARY 22: Actor Michael Keaton (C) and guests in the audience prior to the start of the 87th Annual Academy Awards at Dolby Theatre on February 22, 2015 in Hollywood, California. (Photo by Kevin Winter/Getty Images)
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