Amazon launches Fire tablet in 3 new colors with higher storage

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A Primer on Amazon's New Tablets

(Reuters) -- Amazon.com Inc has launched its Fire tablet in three new colors with higher internal storage.

The online retailer said it would start selling Fire in magenta, blue and tangerine in addition to the original black color.

RELATED: A look at more of Amazon's tablets below

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Amazon launches Fire tablet in 3 new colors with higher storage
Amazon Fire HD 8 tablet computers in a variety of colors are displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire 7" tablet computer is displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire TV Gaming Edition set, which contains the Fire TV device and Game Controller, is displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire 7" tablet computer six-pack, in which you pay for five tablets and the sixth is free, is displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
Amazon Fire HD 8 tablet computers in a variety of colors are displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire HD 10 tablet computer is demonstrated for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the companys stock tumbling. Photographer: Michael Short/Bloomberg via Getty Images
Amazon Fire HD 8 tablet computers in a variety of colors are displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
Amazon Kids Fire Edition tablet computers are displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire HD 8 tablet computer is displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire HD 10 tablet computer is displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire HD 8 tablet computer is displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
The Amazon Fire HD 10 tablet computer is displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
Amazon's new Fire TV unit and Alexa enabled remote control are displayed for a photograph in San Francisco, California, U.S., on Wednesday, Sept. 16, 2015. Amazon.com Inc. is narrowing its hardware ambitions to low-cost gadgets such as tablet computers and smart TV plug-ins, one year after its Fire smartphone flopped and sent the company's stock tumbling. (Michael Short/Bloomberg via Getty Images)
In this Wednesday, Sept. 16, 2015, photo, a video is played on Amazon's new $50 Fire tablet, on display in San Francisco. Amazon.com is introducing the $50 tablet computer in its latest attempt to boost its online store sales by luring consumers who can't afford more expensive Internet-connected devices made by Apple and other rivals. (AP Photo/Eric Risberg)
In this Wednesday, Sept. 16, 2015, photo, Amazon's new $50 Fire tablet is displayed in San Francisco. Amazon.com is introducing the $50 tablet computer in its latest attempt to boost its online store sales by luring consumers who can't afford more expensive Internet-connected devices made by Apple and other rivals. (AP Photo/Eric Risberg)
In this Wednesday, Sept. 16, 2015, photo, Amazon's new $50 Fire tablet sits on display along with assorted colored cases, background, in San Francisco. Amazon.com is introducing the $50 tablet computer in its latest attempt to boost its online store sales by luring consumers who can't afford more expensive Internet-connected devices made by Apple and other rivals. (AP Photo/Eric Risberg)
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The device will now be available with storage capacity of 8 GB and 16 GB, priced at $49.99 and $69.99, respectively.

Amazon also launched the Fire Kids edition with a green kid-proof case. The 8 GB variant is priced at $99.99 and the 16 GB version at $119.99.

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Amazon launches Fire tablet in 3 new colors with higher storage

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