Chip-enabled cards are apparently doing their job

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Visa's Chip-Enabled Cards Are Reducing Fraud and Could Soon Be Faster

It was a subtle change to your Visa credit card — the addition of a small little chip in hopes of reducing fraud.

And it looks like it's working. USA Today reports merchants have seen an 18 percent drop in counterfeit transactions.

SEE ALSO: Why business are not using credit card chip readers

Visa started rolling out the new EMV chip-equipped cards about six months ago, so an 18 percent difference is certainly significant — but the security measures aren't perfect.

And scammers are now reportedly turning to emails — an age-old trick — to try and get your credit card info.

Credit cards with chip readers:

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Chip-enabled cards are apparently doing their job
BERLIN, GERMANY - DECEMBER 10: Memory chip on a credit card, master card on December 10, 2014 in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)
A customer enters their pin number as they make a chip and pin payment via a Verifone Systems Inc. credit card payment device at a restaurant in London, U.K., on Friday, May 22, 2015. Credit and debit cards that can be used by tapping the reader are gaining users, and mobile apps are set to further boost the popularity of contactless paying. Photographer: Simon Dawson/Bloomberg via Getty Images
An employee demonstrates the use of an iZettle chip and pin reader mobile payment device at the iZettle AB headquarters in Stockholm, Sweden, on Friday, Aug. 28, 2015. Swedish payments startup iZettle AB, a rival to Twitter Inc.founder Jack Dorsey's Square Inc., raised 60 million euros ($67 million) to expand in Europe and fund a plan to offer merchants cash advances on future card sales. Photographer: Johan Jeppsson/Bloomberg via Getty Images
BERLIN, GERMANY - DECEMBER 10: Memory chip on an EC card on December 10, 2014 in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)
Service Manager Morgan Mallory holds a Rail table side credit card processing device at Tableau, a Dickie Brennan & Co. restaurant, in New Orleans, Monday, June 15, 2015. Dickie Brennan & Co., which operates four New Orleans restaurants, expects to pay more than $25,000 to replace card readers and software once chip cards are phased in and magnetic stripe cards, which are easier for thieves to copy, are phased out. (AP Photo/Gerald Herbert)
Patron Jake Kratz, of Philadelphia, pays his tab with the Rail table side credit card processing device at Tableau, a Dickie Brennan & Co. restaurant, in New Orleans, Monday, June 15, 2015. Dickie Brennan & Co., which operates four New Orleans restaurants, expects to pay more than $25,000 to replace card readers and software once chip cards are phased in and magnetic stripe cards, which are easier for thieves to copy, are phased out. (AP Photo/Gerald Herbert)
FILE - In this Nov. 18, 2009, file photo, a MasterCard credit card with a computer chip is posed for a photo in Gelsenkirchen, Germany. By autumn 2015, millions of Americans will switch to credit cards with a computer chip instead of a magnetic strip _ 50-year-old technology that lingers on the back of U.S. cards and is easily copied by thieves, leaving people vulnerable to fraud. (AP Photo/Martin Meissner, File)
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"Now, they're sending much more legitimate emails. It's hard to tell that they're fake. They often fake an email address so it looks like it's from your bank. They use graphics from your bank. It looks very legitimate a lot of the time," an internet security expert told WAGA.

While the cards might be safer, one complaint from customers is the longer-than-usual wait time the EMV chips take to scan.

But Visa says it's looking to speed up that process. Instead of sliding your card in and waiting for the transaction to finalize, Visa announced Tuesday that new technology will allow you to pull your card in two seconds or less.

The above video includes clips from Visa, KTNV and an image from Getty Images.

RELATED: Money-saving online shopping hacks

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Chip-enabled cards are apparently doing their job

1. Clear your browser history

Some retailers might sneakily increase prices based on your browsing patterns and demand - so make sure to always clear your history and cookies before shopping! 

Photo credit: Shutterstock

2. Use an alternate email address

When you log in to a retailer's site with a new email address, retailers will often welcome you as a new customer with exciting new promotions and discounts. 

Photo credit: Shutterstock

3. Note price changes throughout the week

Another pro tip: Prices and deals can fluctuate based on the day of the week. For instance, if you're purchasing a flight, monitor prices for around a week to see if they take a dip on any particular day before purchasing. 

Photo credit: Shutterstock

4. Let items linger in your cart

Here's a hack: Add items to your cart, but let them sit for 24 hours before purchasing. The retailer might attempt to lure you back with additional discounts.

Photo credit: Shutterstock

5. Check out multiple sites

Do some research! Don't settle for the first price you see - poke around on a search engine and find the best deal. 

Photo credit: Shutterstock

6. Bargain with customer service

Use customer service to your advantage. If you ask (politely!) about an expired coupon, you'll often find yourself pleasantly surprised by an extension or new code! 

Photo credit: Shutterstock

7. Don't purchase impulsively

Try this shopping hack - don't buy that shiny, new toy right away. Step away for a few hours, and if you find yourself itching to go back and click 'purchase', then you know you won't regret your investment!

Photo credit: FogStock

8. Avoid shipping fees

Take advantage of free shipping! If you are a few dollars below the free shipping price point, add a low-cost filler item you need anyway (like socks!) and make the math work out in your favor. 

Photo credit: Alamy

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