Michael Strahan leaving 'Live' for 'GMA' (Exclusive)

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Michael Strahan on Becoming a "Kelly and Michael" Host

Michael Strahan will exit ABC's LivewithKellyandMichael and join GoodMorningAmerica full time. The announcement was made Tuesday morning by ABC News president James Goldston. Strahan, who has been appearing twice a week on the morning show since 2014, will begin his full time duties in September. He'll exit Live, the show he joined four years ago and where he successfully extended his brand from sports analyst to daytime personality. He'll likely leave Live over the summer.

In a memo to ABC News staffers, Goldston noted GMA's snapping of Today's historic 16-year morning news winning streak. But it's no secret that GMA has had ratings challenges. GMA remains the most-watched morning news program. But Today has regained the lead in the critical 25-54 demographic, while GMA has sunk double digits.

See photos of Michael Strahan through the years:

43 PHOTOS
Michael Strahan
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Michael Strahan leaving 'Live' for 'GMA' (Exclusive)
NEW YORK, NY - JUNE 14: Good Morning America host and former New York Giants Football player Michael Strahan attends an exclusive workout event with Meta at Gramercy Terrace at The Gramercy Park Hotel on June 14, 2016 in New York City. (Photo by Matthew Eisman/Getty Images)
NEW YORK, NY - OCTOBER 30: Michael Strahan as Luke Skywalker and Kelly Ripa as Princess Leia Organa attend the Hallowe'en photocall for Live! with Kelly and Michael on October 30, 2015 in New York City. (Photo by Taylor Hill/WireImage)
NEW YORK, NY - MAY 01: TV Personality Michael Strahan attends the Operation Smile's Smile Event at Cipriani Wall Street on May 1, 2014 in New York City. (Photo by Jim Spellman/WireImage)
NEW YORK, NY - JUNE 14: Good Morning America host and former New York Giants Football player Michael Strahan attends an exclusive workout event with Meta at Gramercy Terrace at The Gramercy Park Hotel on June 14, 2016 in New York City. (Photo by Matthew Eisman/Getty Images)
NEW YORK, NY - NOVEMBER 19: (L-R) Amy Robach, Josh Elliott, Lara Spencer, and Michael Strahan attend 'Good Morning America's' 40th Anniversary at GMA Studios on November 19, 2015 in New York City. (Photo by D Dipasupil/Getty Images)
NEW YORK, NY - MAY 29: Michael Strahan and Amy Robach at ABC's Good Morning America in New York City on May 29, 2014. Credit: RW/MediaPunch/IPX
NEW YORK, NY - DECEMBER 01: Michael Strahan is seen on Good Morning America on December 1, 2015 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - OCTOBER 14: TV personality Michael Strahan attends AOL BUILD Presents Michael Strahan at AOL Studios In New York on October 14, 2015 in New York City. (Photo by Desiree Navarro/WireImage)
NEW YORK, NY - JUNE 14: Good Morning America host and former New York Giants Football player Michael Strahan attends an exclusive workout event with Meta at Gramercy Terrace at The Gramercy Park Hotel on June 14, 2016 in New York City. (Photo by Matthew Eisman/Getty Images)
FILE - This Oct. 28, 2013 file photo shows former professional football player Michael Strahan, co-host of "Live with Kelly and Michael," attending the 23rd Annual Broadcasting & Cable Hall of Fame Awards in New York. Strahan is expected to soon join the cast of ABC's "Good Morning America," at least on a part-time basis. A person with knowledge of the negotiations who requested anonymity because the deal isn't done said Tuesday, April 1, 2014, that Strahan will work semi-regularly during the show's first hour. (Photo by Evan Agostini/Invision/AP, File)
GOOD MORNING AMERICA - Rapper 2 Chainz hosts the annual GMA Ugly Sweater Contest, on GOOD MORNING AMERICA, 12/17/15, airing on the ABC Television Network. (Photo by Ida Mae Astute/ABC via Getty Images) MICHAEL STRAHAN
Michael Strahan attends the opening night performance of "A Raisin in the Sun" on Thursday, April 3, 2014 in New York. (Photo by Charles Sykes/Invision/AP)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0349 -- Pictured: (l-r) Football player Michael Strahan during an interview with host Jimmy Fallon on October 13, 2015 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)
Michael Strahan arrives at the Oscars on Sunday, March 2, 2014, at the Dolby Theatre in Los Angeles. (Photo by Dan Steinberg/Invision/AP)
Michael Strahan, right, and Maria Menounos arrive at the Oscars on Sunday, March 2, 2014, at the Dolby Theatre in Los Angeles. (Photo by Dan Steinberg/Invision/AP)
NEW YORK, NY - OCTOBER 30: Michael Strahan as Left Shark and Kelly Ripa as Katy Perry on the Super Bowl Halftime Show attend a photocall outside the Live! with Kelly and Michael Studios on October 30, 2015 in New York City. (Photo by Taylor Hill/WireImage)
Michael Strahan arrives at Fox Sports 1 Thursday Night Super Bash at Time Warner Cable Studios on Thursday, Jan. 30 2014, in New York. (Photo by Scott Roth/Invision/AP)
WATCH WHAT HAPPENS LIVE -- Pictured (l-r): Olivia Wilde and Michael Strahan -- (Photo by: Charles Sykes/Bravo/NBCU Photo Bank via Getty Images)
GOOD MORNING AMERICA - Teenage violinist Yuki Beppu appears on 'Open Mike' to talk about her impromptu concert of Lady Gaga's hit songs during lunch at her high school, on GOOD MORNING AMERICA, 5/1/14, airing on the ABC Television Network. She was surprised by Michael Strahan who gave her tickets to a Lady Gaga concert. (Photo by Ida Mae Astute/ABC via Getty Images)
NEW YORK, NY - MARCH 23: Michael Strahan and Wayne Brady as 'Lola' pose backstage at the hit musical 'Kinky Boots' on Broadway at The Al Hirshfeld Theatre on March 23, 2016 in New York City. (Photo by Bruce Glikas/Bruce Glikas/FilmMagic)
GOOD MORNING AMERICA - Coverage of GOOD MORNING AMERICA, 3/2/16, airing on the ABC Television Network. (Photo by Lou Rocco/ABC via Getty Images) MICHAEL STRAHAN, EMERIL LAGASSE
GOOD MORNING AMERICA - Teenage violinist Yuki Beppu appears on 'Open Mike' to talk about her impromptu concert of Lady Gaga's hit songs during lunch at her high school, on GOOD MORNING AMERICA, 5/1/14, airing on the ABC Television Network. She was surprised by Michael Strahan who gave her tickets to a Lady Gaga concert. (Photo by Ida Mae Astute/ABC via Getty Images)
NEW YORK, NY - JUNE 14: Good Morning America host and former New York Giants Football player Michael Strahan attends an exclusive workout event with Meta at Gramercy Terrace at The Gramercy Park Hotel on June 14, 2016 in New York City. (Photo by Matthew Eisman/Getty Images)
NEW YORK, NY - OCTOBER 14: TV personality Michael Strahan and actress Gabrielle Union attend AOL BUILD Presents Gabrielle Union at AOL Studios In New York on October 14, 2015 in New York City. (Photo by Desiree Navarro/WireImage)
GOOD MORNING AMERICA - Michael Strahan on 'Good Morning America,' 6/24/14, airing on the ABC Television Network. (Photo by Lou Rocco/ABC via Getty Images)
GOOD MORNING AMERICA - Michael Strahan on 'Good Morning America,' 10/28/15, airing on the ABC Television Network. (Photo by Heidi Gutman/ABC via Getty Images)
LIVE WITH KELLY AND MICHAEL -8/5/13 - Good Morning America anchor ROBIN ROBERTS joins Michael as co-host today on 'LIVE with Kelly and Michael,' distributed by Disney-ABC Domestic Television. (Photo by Lorenzo Bevilaqua/Disney-ABC via Getty Images) ROBIN ROBERTS, MICHAEL STRAHAN
NEW YORK, NY - JUNE 14: Good Morning America host and former New York Giants Football player Michael Strahan attends an exclusive workout event with Meta at Gramercy Terrace at The Gramercy Park Hotel on June 14, 2016 in New York City. (Photo by Matthew Eisman/Getty Images)
GOOD MORNING AMERICA - Michael Strahan surprises Robin Roberts with a Cake Boss cake in honor of her one year anniversary of her bone marrow transplant, on GOOD MORNING AMERICA, 9/20/13, airing on the ABC Television Network. (Photo by Ida Mae Astute/ABC via Getty Images) ROBIN ROBERTS, MICHAEL STRAHAN, GEORGE STEPHANOPOULOS, SAM CHAMPION
NEW YORK, NY - APRIL 14: TV Host and Actor Michael Strahan attends the exclusive gala event ÂFor the Love of Cinema during the Tribeca Film Festival hosted by luxury watch manufacturer IWC Schaffhausen on April 14, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for IWC)
NEW YORK, NEW YORK - APRIL 12: Michael Strahan attends Sports Illustrated's Fashionable 50 NYC Event at Vandal on April 12, 2016 in New York City. (Photo by Ilya S. Savenok/Getty Images)
BEVERLY HILLS, CA - FEBRUARY 28: (EXCLUSIVE ACCESS, SPECIAL RATES APPLY) Steve Tisch and Michael Strahan attend the 2016 Vanity Fair Oscar Party Hosted By Graydon Carter at the Wallis Annenberg Center for the Performing Arts on February 28, 2016 in Beverly Hills, California. (Photo by Kevin Mazur/VF16/WireImage)
NEW YORK, NY - FEBRUARY 22: Michael Strahan attends Webster Hall on February 22, 2016 in New York City. (Photo by Johnny Nunez/WireImage)
GOOD MORNING AMERICA - Candace Cameron Bure, Jodie Sweetin and Andrea Barber of 'Fuller House' are guests on 'Good Morning America,' 2/24/16, airing on the ABC Television Network. (Photo by Fred Lee/ABC via Getty Images) SAM CHAMPION, MICHAEL STRAHAN, ROBIN ROBERTS, GEORGE STEPHANOPULOS, LARA SPENCER
GOOD MORNING AMERICA - CJ, the German shorthaired pointer who won the 2016 Westminster Kennel Club Dog Show, gets brushed by Michael Strahan on GOOD MORNING AMERICA, 2/17/16, airing on the ABC Television Network. (Photo by Heidi Gutman/ABC via Getty Images) Co-owner and breeder VALERIE NUNES-ATKINSON, CJ (DOG), MICHAEL STRAHAN
NEW YORK, NY - FEBRUARY 03: (L-R) Kevin Liles and Michael Strahan attend the Wiz Khalifa album listening event on February 3, 2016 in New York City. (Photo by Johnny Nunez/WireImage)
GOOD MORNING AMERICA - Robin Roberts and Michael Strahan on 'Good Morning America,' 1/13/16, airing on the ABC Television Network. (Photo by Fred Lee/ABC via Getty Images) ROBIN ROBERTS, MICHAEL STRAHAN
NEW YORK, NY - NOVEMBER 16: TV personality Michael Strahan attends Baby Buggy's 15 Year Celebration at The Beacon Hotel on November 16, 2015 in New York City. (Photo by Desiree Navarro/WireImage)
NEW YORK, NY - NOVEMBER 16: (L-R) Journalist George Stephanopoulos, Baby Buggy Founder Jessica Seinfeld, Former professional football player/television personality Michael Strahan, and actress Ali Wentworth attend as Baby Buggy celebrates 15 years with 'An Evening with Jerry Seinfeld and Amy Schumer' presented by Bank of America - Inside at Beacon Theatre on November 16, 2015 in New York City. (Photo by Kevin Mazur/Getty Images for Baby Buggy)
LOS ANGELES, CA - OCTOBER 24: Former professional football player/television personality Michael Strahan signs copies of his new book, 'Wake Up Happy: The Dream Big, Win Big Guide To Transforming Your Life' at Barnes & Noble at The Grove on October 24, 2015 in Los Angeles, California. (Photo by Imeh Akpanudosen/Getty Images)
NEW YORK, NY - OCTOBER 14: TV personality Michael Strahan attends AOL BUILD Presents Michael Strahan at AOL Studios In New York on October 14, 2015 in New York City. (Photo by Desiree Navarro/WireImage)
NEW YORK, NY - OCTOBER 13: Michael Strahan appears to sign 'Wake Up Happy: The Dream Big, Win Big Guide to Accomplishing Your Goals' at Barnes & Noble, 5th Avenue on October 13, 2015 in New York City. (Photo by Donna Ward/FilmMagic)
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Goldston's full memo to staff follows:

Team -

I want to share some exciting news about our GMA family.

The deeply talented Michael Strahan, who currently joins Robin, George, Lara, Amy and Ginger twice a week, will expand his role to appear full-time in the mornings on GMA starting in September.

Michael has been a stellar addition to the broadcast. Over the past two years on GMA, he's proven to be a tireless and versatile broadcaster with an incredible ability to connect with people, from veterans to American pop culture icons and newsmakers.

He will end a four year run as Kelly Ripa's co-host on LIVE!, where he has honed his skills as an interviewer with genuine warmth and a quick wit. At GMA he'll now have even more opportunities to tell stories that inspire, inform and empower people.

Almost exactly four years ago GMA memorably broke Today's epic 16-year win streak in the mornings. Since then, the team has battled just as fiercely to deliver great journalism when news breaks, from San Bernardino to Brussels; reported relentlessly from the campaign trail with over 100 interviews with the candidates; and embraced new technology - from VR to our GMA Wake Up Call - to supercharge how we connect with our viewers every minute of the day.

I'm delighted to welcome Michael to GMA each and every morning. I can't wait to see what this incredibly talented team will bring our viewers next.

James


Check out more pictures of Michael Strahan in the gallery below:

5 PHOTOS
Michael Strahan for #Heart2Heart
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Michael Strahan leaving 'Live' for 'GMA' (Exclusive)
IMAGE DISTRIBUTED FOR METAMUCIL® - Meta spokesman Michael Strahan poses for a photo with father, Gene Strahan, at the #Heart2Heart video screening on Wednesday, Feb. 17, 2016 in New York. Strahan encourages attendees to visit youtube.com/metawellness and share the video with loved ones. (Amy Sussman/AP Images for Metamucil®)
IMAGE DISTRIBUTED FOR METAMUCIL® - Meta spokesman Michael Strahan debuts the #Heart2Heart video at a screening event during National Heart Month on Wednesday, Feb. 17, 2016 in New York. Strahan encourages people to visit youtube.com/metawellness and share the video with loved ones. (Amy Sussman/AP Images for Metamucil®)
IMAGE DISTRIBUTED FOR METAMUCIL® - Meta spokesman Michael Strahan poses for a photo with preventative cardiologist Dr. Charles Lambert at the #Heart2Heart video screening on Wednesday, Feb. 17, 2016 in New York. Strahan encourages attendees to visit youtube.com/metawellness and share the video with loved ones. (Amy Sussman/AP Images for Metamucil®)
IMAGE DISTRIBUTED FOR METAMUCIL® - Michael Strahan watches the Meta #Heart2Heart video at a screening event during National Heart Month on Wednesday, Feb. 17, 2016 in New York. Strahan encourages people to visit youtube.com/metawellness and share the video with loved ones. (Amy Sussman/AP Images for Metamucil®)
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