The 22-year-old whiz kid who runs Apple's Twitter account shares his social media tips

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Apple launched its first major customer service social media account, @AppleSupport, earlier this year, and it already has 282,000 Twitter followers.

One of the main people behind it is 22-year-old Tai Tran. Apple offered him a full-time job running social media before he even graduated. He's been named to Forbes' 30 under 30 list for marketing, and when he accepted a job at Apple, it was covered by Apple blogs.

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The 22-year-old whiz kid who runs Apple's Twitter account shares his social media tips
The exterior of Apple headquarters is seen before an event to announce new products at the company's headquarters, Monday, March 21, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook, speaks at an event to announce new products at Apple headquarters Monday, March 21, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Tim Cook, chief executive officer of Apple Inc., speaks during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
Lisa Jackson, vice president of environment for Apple Inc., during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Apple Inc. Chief Executive Officer Tim Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
Jeff Williams, chief operating officer of Apple Inc., speaks during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Apple Inc. Chief Executive Officer Tim Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., speaks during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., speaks during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
Greg Joswiak, vice president of iPod, iPhone, and iOS product marketing for Apple Inc., announces the iPhone SE smartphone during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Apple Inc. Chief Executive Officer Tim Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., speaks during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
Greg Joswiak, vice president, iPod, iPhone, and iOS product marketing for Apple Inc., announces the iPhone SE smartphone during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Apple Inc. Chief Executive Officer Tim Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - MARCH 21: Apple VP Greg Joswiak announces the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
Greg Joswiak, vice president of iPod, iPhone, and iOS product marketing for Apple Inc., announces the iPhone SE smartphone during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Apple Inc. Chief Executive Officer Tim Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - MARCH 21: Apple VP Greg Joswiak announces the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple VP Greg Joswiak announces the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
Greg Joswiak, vice president of iPod, iPhone, and iOS product marketing for Apple Inc., announces the iPhone SE smartphone during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Apple Inc. Chief Executive Officer Tim Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
Greg Joswiak, vice president of iPod, iPhone, and iOS product marketing for Apple Inc., announces the iPhone SE smartphone during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Apple Inc. Chief Executive Officer Tim Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., speaks during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller announces the new 9.7' iPad pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company announced updates to its iPhone and iPad lines, and introduced new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., announces the iPad Pro tablet computer during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Apple Inc. Chief Executive Officer Tim Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., announces the iPad Pro tablet computer during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Apple Inc. Chief Executive Officer Tim Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., speaks during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
Greg Joswiak, vice president of iPod, iPhone, and iOS product marketing for Apple Inc., announces the iPhone SE smartphone during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Apple Inc. Chief Executive Officer Tim Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., announces the iPad Pro tablet computer during an Apple event in Cupertino, California, U.S., on Monday, March 21, 2016. Apple Inc. Chief Executive Officer Tim Cook is expected to unveil a smaller iPhone Monday in attempt to woo those who are holding on to older versions. Photographer: David Paul Morris/Bloomberg via Getty Images
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller announces accessories for the new 9.7' iPad pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company announced updates to its iPhone and iPad lines, and introduced new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
Apple CEO Tim Cook speaks at an event to announce new products and an update to the Apple Watch at Apple headquarters, Monday, March 21, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Greg Joswiak, vice president of iOS, iPad and iPhone product marketing, announces the new iPhone SE at Apple headquarters Monday, March 21, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook, speaks at an event to announce new products and updates to Apple TV at Apple headquarters Monday, March 21, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Media and invited guests wait for the start of an event to announce new products at Apple headquarters, Monday, March 21, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook, speaks at an event to announce new products at Apple headquarters Monday, March 21, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Greg Joswiak, vice president of iOS, iPad and iPhone product marketing, announces the new iPhone SE at Apple headquarters Monday, March 21, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
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Tran is sharing his social media expertise with undergraduates at the Haas School of Business at UC Berkeley, and he puts most of his course materials online.

Here are some highlights, published here with permission.

One class session this spring broke down the differences between various social media platforms. Although Facebook has the most users overall ...

Snapchat is the most used by millennials.

Tai Tran

Here's how he breaks it down: Facebook and Twitter are for communicating with customers, Snapchat and Instagram are for reaching millennials, and Google+ is for SEO.

Tran goes through each social network individually and covers how it's useful as a marketer and what it's not well-suited for. Twitter is best for real-time communication.

Biggest surprise: marketers should spend more time on Google+ and YouTube than Instagram or Snapchat.

Here's the full slide deck on platforms if you want to do a deep dive:

Another class focused exclusively on LinkedIn, where Tran is one of the social network's "top voices."

Tai Tran

One of his recommendations is that you need to get to a "golden number" of connections and endorsements. He also breaks down how to build a LinkedIn profile based on whether you're a novice, intermediate, or advanced.


Tai Tran

Here's a great tip on what the "summary" field is for -- which can be confusing even for seasoned professionals.

You can check out the full class here:

If you take Tran's class, you'll need to do quite a bit of work.

Tai Tran

Even though Tran works at Apple, MacBooks and iPhones are forbidden in class.

Students have to publish at least four articles on LinkedIn or Medium to pass.

Students will have to secure an interview with a thought leader with at least 5,000 followers. There's no substitute for actually networking.

And they must join the discourse on Twitter:

There are also additional slide decks and course materials on Tran's LinkedIn profile.

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