Mars Food tells customers to go easy on the pasta sauce

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Mars unveils new look and label

Mars Food plans to label some of its Dolmio pasta sauces, macaroni cheese and other products as fit for consumption only once a week due to high levels of salt, sugar or fat.

The scheme is part of a larger initiative by the privately held U.S. food company to encourage healthier eating at a time when large food multinationals, or Big Food, are coming under increasing pressure from public health advocates and regulators struggling to fight a growing obesity epidemic.

SEE ALSO: McDonald's is killing the menu item it created to take down Subway

The plan, however, does not extend to Mars' chocolate or sweets businesses, whose brands include M&M's, Snickers and Starburst.

Products that are particularly high in salt, sugar or fat, including Dolmio lasagne meal kits and lasagne sauces, will come with a label advising "occasional" consumption, meaning once a week. However, the company said most of its products in the UK would still be for consumption everyday. It did not give details for other countries but plans to introduce the labeling in all markets where those products are sold.

Other foods high in salt and sodium:

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Foods high in sodium
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Mars Food tells customers to go easy on the pasta sauce

French fries

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Bacon

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Frozen dinners, such as pizza

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Canned nuts

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Canned fish like sardines and anchovies

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Cold cuts, including ham and salami

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Canned beans

(Photo by Evgeny Tomeev via Getty)

Caviar

(Photo via Shutterstock)

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Nearly all packaged food makers are reformulating products as they try to keep up with changing tastes of increasingly health-conscious consumers.

Mars Food, which also produces Uncle Ben's rice, said it plans to post on its website within the next few months a list of "occasional" products, and "everyday" products, including ones to be reformulated over the next five years to reduce sodium, sugar or fat.

It has also set targets to reduce sodium and sugar in some products and boost the use of whole grains and vegetables.

Some countries including Britain, France and Mexico have announced levies on sugar-sweetened drinks, while others are considering them.

Related: Good-for-you foods high in vitamin D:

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Foods high in vitamin D
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Mars Food tells customers to go easy on the pasta sauce

Tuna

(Photo by Tomohiro Ohsumi/Getty Images)

Salmon

(Photo by David McGlynn via Getty Images)

Soy milk

(Photo via Getty Images)

Orange juice

(Photo by Francesco Dibartolo via Getty Images)

Cheese

(Photo via Getty Images)

Egg yolk

(Photo via Getty Images)

Beef liver

(Photo by Naotaka Tamura via Getty Images)

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