J. Peterman launches Kickstarter campaign with 'Seinfeld' urban sombrero as reward

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'Seinfeld' Television Home Is Recreated

"The horror. The horror."

Or maybe not. The "urban sombrero" featured in a classic episode of Seinfeld is now going to exist.

This week, the real J. Peterman Company announced the hat would go into production and be offered through its catalog, or as it's called, the Owner's Manual.

On the show, the hat is thought up by Elaine (Julia Louis-Dreyfus), but the fashion statement does not go over well with the fictional J. Peterman, who exclaims, "The horror. The horror." -; a famous line from Apocalypse Now.

The hat will be offered as an exclusive reward through the company's recently launched Kickstarter campaign.

READ MORE: 'Seinfeld' Star Reveals the Wild J. Peterman Monologue the Show Cut

"I have resisted the many demands to offer [the hat] in the Owner's Manual catalog because it wasn't an authentic item," says the real Peterman on the Kickstarter page. "But after 20 years, maybe the Urban Sombrero has served enough time in purgatory. Maybe it has earned its authenticity. More importantly, I'm looking forward to wearing mine at our next board meeting."

19 PHOTOS
Looking back at Seinfeld
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J. Peterman launches Kickstarter campaign with 'Seinfeld' urban sombrero as reward
New York City, New York, United States, North America
SEINFELD (TV) JERRY SEINFELD, JULIA LOUIS-DREYFUS SNFD 007
SEINFELD US TV series 1989 to 1998 with Jerry Seinfeld at left and Julia Louis- Dreyfus
SEINFELD (TV) MICHAEL RICHARDS
SEINFELD -- 'The Masseuse' Episode 9 -- Pictured: (l-r) Jennifer Coolidge as Jody, Jerry Seinfeld as himself (Photo by Jan Sonnenmair/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- 'The Smelly Car' Episode 22 -- Pictured: (l-r) Taylor Negron as Hairdresser, Julia Louis-Dreyfus as Elaine Benes (Photo by Chris Haston/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- 'The Old Man' Episode 18 -- Pictured: (l-r) Victoria Dillard as Agency Rep, Jerry Seinfeld as himself, Jason Alexander as George Costanza (Photo by Alice S. Hall/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- 'The Pledge Drive' Episode 3 -- Pictured: (l-r) Julia Louis-Dreyfus as Elaine Benes, Ian Abercrombie as Mr. Justin Pitt (Photo by Wren Maloney/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- 'The Barber' Episode 8 -- Pictured: Jerry Seinfeld as himself -- Photo by: Maria McCarthy/NBCU Photo Bank
SEINFELD -- 'The Finale: Part 1 & 2' Episode 23/24 -- Pictured: (l-r) Julia Louis-Dreyfus as Elaine Benes, Jason Alexander.as George Costanza, Michael Richards as Cosmo Kramer, Jerry Seinfeld as Jerry Seinfeld (Photo by Joey Delvalle/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- 'The Finale: Part 1&2' Episode 23 & 24 -- Pictured: (l-r) Jason Alexander as George Costanza, Jerry Seinfeld as Jerry Seinfeld, Julia Louis-Dreyfus as Elaine Benes, Michael Richards as Cosmo Kramer (Photo by Joseph Del Valle/NBC/NBCU Photo Bank via Getty Images)
STUDIO CITY, CA - APRIL 3: (NO U.S TABLOID SALES) Actress Julia Louis Dreyfus smiles as she reads a script during the last days of shooting the hit tv show 'Seinfeld' April 3, 1998 in Studio City, California. (Photo by David Hume Kennerly/Getty Images)
SEINFELD -- 'The Frogger' Episode 18 -- Pictured: (l-r) Jerry Seinfeld as Jerry Seinfeld, Julia Louis-Dreyfus as Elaine Benes (Photo by Joseph Del Valle/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- 'The Frogger' Episode 18 -- Pictured: (l-r) Julia Louis-Dreyfus as Elaine Marie Benes, Jerry Seinfeld as Jerry Seinfeld, Michael Richards as Cosmo Kramer (Photo by Joey Delvalle/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- 'The Frogger' Episode 18 -- Pictured: (far right) Julia Louis-Dreyfus as Elaine Benes (Photo by Joey Delvalle/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- 'The Burning' Episode 16 -- Pictured: (l-r) Jason Alexander as George Costanza, Julia Louis-Dreyfus as Elaine Benes -- Photo by: Joey Delvalle/NBCU Photo Bank
SEINFELD -- 'The Wizard' Episodic 15 -- Pictured: (l-r) Julia Louis-Dreyfus as Elaine Benes, Jerry Seinfeld as Jerry Seinfeld -- Photo by: Joesph Delvalle/NBCU Photo Bank
SEINFELD -- 'The Shower Head' Episode 15 -- Pictured: (l-r) Estelle Harris as Estelle Costanza, Jason Alexander as George Costanza, Jerry Stiller as Frank Costanza (Photo by Margaret Norton/NBC/NBCU Photo Bank via Getty Images)
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Actor John O'Hurley, who portrayed J. Peterman on the show and now co-owns the company, told the Boston Globe he loves the idea. "It's a replica of a really, really good sight gag," he added.

The urban sombrero will be produced in a limited order of 500, available to those backers who pledge $275 or more to the company's fundraising campaign.

READ MORE: Earl Schuman, Actor on a Memorable 'Seinfeld' Episode, Dies at 100

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