The secrets behind producing a successful music festival

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Tortuga Music Festival - Day 2

This article is a part of #KanvasLive, an interactive, cross-platform content series brought to life on the Kanvas app and AOL.com. See more coverage here.

For those of you out there who love country music, the beach, and sunshine, then Tortuga Music Festival is the place you want to be in April.

Produced by HUKA Entertainment, Tortuga Music Festival features huge country and rock artists like Dierks Bentley, Tim McGraw, Blake Shelton, Elle King, Old Dominion and more. This is the fourth year of the festival, which is held on the beach in Ft. Lauderdale.

Not only is this a music festival, but it's also a way to raise awareness for issues impacting the world's oceans. That's where the festival's partnership with Rock The Ocean comes into play. A portion of all Tortuga ticket purchases goes towards helping to save the world's oceans and support marine research and conservation. SO far, it's raised over $250,000.

We spoke with A.J. Niland, Chief Experience Officer for HUKA Entertainment, the production company behind Tortuga, about what goes into producing a festival of this size. See his interview below:

How did the idea for the Tortuga Festival come about?
It was an event that evolved from a smaller event concept. But It was an extension of the beach festival thing which we were already doing.

What goes into making a festival like this come to life year after year?
The site is the foundation. It's a beach and who doesn't love music on the beach? It takes vision to keep the concept fresh. It takes alot of hard work to keep striving for a better fan experience year after year. But most importantly it takes a great team. We have the best team in the biz and they make the magic happen.

What is your personal favorite part about the festival?
The beach.

What's the number 1 thing you hope attendees take away from the event?
We want them to walk away talking about how great the experience was and being proud of the difference they made in ocean conservation. You can always feel good enjoying a music festival. But when you also help an amazing cause, you feel very rewarded.

See the slideshow below for photos from past Tortuga Music Festival events:

17 PHOTOS
Tortuga Music Festival Past Events
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The secrets behind producing a successful music festival
FORT LAUDERDALE, FL - APRIL 12: Kimberly Perry of The Band Perry performs onstage at the 2nd day of The Tortuga Music Festival on April 12, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 12: Karen Fairchild, Kimberly Schlapman, Jimi Westbrook and Phillip Sweet of Little Big Town performs onstage at the 2nd day of The Tortuga Music Festival on April 12, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 12: Karen Fairchild, Kimberly Schlapman, Jimi Westbrook and Phillip Sweet of Little Big Town performs onstage at the 2nd day of The Tortuga Music Festival on April 12, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 12: Kimberly Perry of The Band Perry performs onstage at the 2nd day of The Tortuga Music Festival on April 12, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 12: Kimberly Perry of The Band Perry performs onstage at the 2nd day of The Tortuga Music Festival on April 12, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 12: Zac Brown performs onstage at the 2nd day of The Tortuga Music Festival on April 12, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 12: Chase Rice performs onstage at the 2nd day of The Tortuga Music Festival on April 12, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 12: Chase Rice performs onstage at the 2nd day of The Tortuga Music Festival on April 12, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 12: Zac Brown performs onstage at the 2nd day of The Tortuga Music Festival on April 12, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 11: General view of fans attend the Tortuga Music Festival on April 11, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 11: Jake Owen performs onstage at Tortuga Music Festival on April 11, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 11: Kenny Chesney performs onstage at Tortuga Music Festival on April 11, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 11: Kenny Chesney performs onstage at Tortuga Music Festival on April 11, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 11: General view of fans at Tortuga Music Festival on April 11, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 11: Tom Johnston of The Doobie Brothers performs onstage at Tortuga Music Festival on April 11, 2015 in Fort Lauderdale, Florida. (Photo by Johnny Louis/WireImage)
FORT LAUDERDALE, FL - APRIL 13: Atmosphere during the Rock The Oceans Tortuga Festival on April 13, 2013 in Fort Lauderdale, Florida. (Photo by Larry Marano/Getty Images)
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Can you talk a little bit about your partnership with the Rock the Ocean Foundation and the awareness around the festival? How did that come to be?

The partnership with Rock The Ocean goes back to the inception. The festival was the evolution of another event that Rock The Ocean was wanting to do. The goal was an event that was self sustaining so that it could also support the cause. Hundreds of thousands of dollars have been raised for conservation and conservation awareness.

What do you think is important in setting one festival apart from another? What sets Tortuga apart from others, specifically?

The location, The cause and fan community to name a few. Tortuga is a Country Music Festival on a beach with a mission to help the worlds oceans. Im not aware of another event like it.

Do you have anyone you're particularly excited to see perform live at Tortuga this year?

Tim McGraw because I have never seen him live and he has so many hits. I'm also looking forward to seeing Old Dominion. They are so good live, we are big fans at HUKA and they are blowing up right now.

I am also a huge fan of St. Paul and the Broken Bones. They are good ole boys from my home state of Alabama and bring a little extra soul to this lineup.

Anything else you'd like to add?

Tortuga is a cant miss event.

See the video below to learn how to get festival ready hair:

How to Get Festival Ready Hair

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