Daily Mail parent in talks with private equity for Yahoo bid: WSJ

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Who's Going To Buy Yahoo?

The parent company of the British newspaper, the Daily Mail, is in talks with several private equity firms about a possible bid for Yahoo Inc, the Wall Street Journal reported on Sunday.

Daily Mail & General Trust PLC's potential bid could take one of two forms, according to the report, citing people familiar with the matter. In one scenario, a private-equity partner would acquire Yahoo's core web business, with the Mail taking over the news and media properties.

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Daily Mail parent in talks with private equity for Yahoo bid: WSJ
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In the other scenario, the private-equity firm would acquire Yahoo's core web business and merge its media and news properties with the Mail's online operations. The merged units would form a new company that would be run by the Mail and give a larger equity stake to the Mail's parent company than under the first scenario, according to the Wall Street Journal report.

Bids for Yahoo are due on April 18.

SEE ALSO: Yahoo says it may write down all of Tumblr's value

Time Inc is also considering partnering with a private equity firm on a bid for Yahoo's core Internet assets, Reuters reported earlier this month.

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