Box Office: 'Batman v Superman' flies off with massive $27.7 million on Thursday

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Warner Bros.' "Batman v Superman: Dawn of Justice" has opened with an impressive $27.7 million in Thursday night preview showings in the U.S.

"Batman v Superman" smashed the record for highest Thursday preshow for an Easter Weekend, set last year by "Furious 7" with $15.8 million. The total includes $3.6 million in Imax shows.

The superhero match-up stars Henry Cavill as Superman and Ben Affleck as Batman. The film carries a whopping $250 million price tag.

"Batman v Superman" is expected to generate as much as $150 million when it hits 4,242 screens domestically, and more than $300 million globally when it rolls out across more than 60 major territories including China, the world's second biggest market for film. The tentpole took flight internationally on Wednesday with $7 million on roughly 5,900 international screens.

See photos from the star-studded "Batman v Superman" premiere:

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Box Office: 'Batman v Superman' flies off with massive $27.7 million on Thursday
LONDON, ENGLAND - MARCH 22: Gal Gadot attends the European Premiere of 'Batman v Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by Fred Duval/FilmMagic)
LONDON, ENGLAND - MARCH 22: Gal Gadot attends the European Premiere of 'Batman v Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by Fred Duval/FilmMagic)
LONDON, ENGLAND - MARCH 22: Amy Adams attends the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by Dave J Hogan/Dave J Hogan/Getty Images)
LONDON, ENGLAND - MARCH 22: Ben Affleck attends the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by Dave J Hogan/Dave J Hogan/Getty Images)
LONDON, ENGLAND - MARCH 22: Henry Cavill attends the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by Dave J Hogan/Dave J Hogan/Getty Images)
LONDON, ENGLAND - MARCH 22: Jesse Eisenberg attends the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by David M. Benett/Dave Benett/WireImage)
LONDON, ENGLAND - MARCH 22: (L-R) Amy Adams, Ben Affleck, Gal Gadot, Henry Cavill, Holly Hunter and Jesse Eisenberg attend the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by Dave J Hogan/Dave J Hogan/Getty Images)
LONDON, ENGLAND - MARCH 22: Olivia Inge arrives for the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by Jeff Spicer/Getty Images)
LONDON, ENGLAND - MARCH 22: Amy Adams attends the European Premiere of 'Batman v Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by Fred Duval/FilmMagic)
LONDON, ENGLAND - MARCH 22: Amy Adams attends the European Premiere of 'Batman v Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by Fred Duval/FilmMagic)
LONDON, ENGLAND - MARCH 22: Sarah Harding attends the European Premiere of 'Batman v Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by Fred Duval/FilmMagic)
LONDON, ENGLAND - MARCH 22: Holly Hunter attends the European Premiere of 'Batman v Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by Fred Duval/FilmMagic)
LONDON, ENGLAND - MARCH 22: Ferne McCann arrives for the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by Jeff Spicer/Getty Images)
NEW YORK, NY - MARCH 20: Will Smith and Henry Cavill attend the 'Batman V Superman: Dawn Of Justice' New York premiere at Radio City Music Hall on March 20, 2016 in New York City. (Photo by James Devaney/WireImage)
LONDON, ENGLAND - MARCH 22: Ben Affleck, Gal Gadot and Henry Cavill attend the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by David M. Benett/Dave Benett/WireImage)
LONDON, ENGLAND - MARCH 22: Andy Serkis and Lorraine Ashbourne attend the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by David M. Benett/Dave Benett/WireImage)
US film director Zack Snyder (L) and his wife US film producer Deborah Snyder pose for a photograph after arriving to attend the European Premiere of the film 'Batman v Superman: Dawn of Justice', in central London on March 22, 2016. / AFP / JUSTIN TALLIS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images)
LONDON, ENGLAND - MARCH 22: Henry Cavill (L) and Ben Affleck attend the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by Dave J Hogan/Dave J Hogan/Getty Images)
LONDON, ENGLAND - MARCH 22: Henry Cavill attends the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by David M. Benett/Dave Benett/WireImage)
LONDON, ENGLAND - MARCH 22: (L-R) Amy Adams, Ben Affleck, Gal Gadot and Henry Cavill attend the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by Dave J Hogan/Dave J Hogan/Getty Images)
LONDON, ENGLAND - MARCH 22: Sarah-Jane Crawford attends the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by David M. Benett/Dave Benett/WireImage)
LONDON, ENGLAND - MARCH 22: Ben Affleck attends the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by David M. Benett/Dave Benett/WireImage)
US actor Ben Affleck poses for a photograph after arriving to attend the European Premiere of the film 'Batman v Superman: Dawn of Justice', in central London on March 22, 2016. / AFP / JUSTIN TALLIS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images)
US film producer Charles Roven (L) and his wife Stephanie Haymes pose for a photographs after arriving to attend the European Premiere of the film 'Batman v Superman: Dawn of Justice', in central London on March 22, 2016. / AFP / JUSTIN TALLIS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images)
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Disney's "Star Wars: The Force Awakens" set the Thursday night preview record on Dec. 17 with $57 million in the U.S. "The Force Awakens" easily beat the previous Thursday-night preview record of $43.5 million by Warner Bros.' "Harry Potter and the Deathly Hallows: Part 2," set in 2011.

The superhero battle will unspool across 390 Imax screens, 3,600 3D venues, 470 premium large format locations and 150 motion seats. Pre-sales have been robust, with Fandango reporting this week that "Batman v Superman" is the fastest-selling superhero film in the ticketer's history, beating previous record-holders "The Dark Knight Rises" and "Avengers: Age of Ultron" at the same point in the sales cycle.

"Batman v Superman" is aiming at matching the 2012 record set by Jennifer Lawrence's "The Hunger Games" for the best March domestic opening of all time at $152.5 million.

"Star Wars: The Force Awakens" set the record for top U.S. opening weekend with $248 million, smashing the mark set in June by "Jurassic World" at $208.8 million.

Paul Dergarabedian, senior media analyst with comScore, noted that "Batman v Superman" has been a dominant aspect of social media for many months for several reasons — the premise of the film itself, the casting of Affleck as Batman, speculation as to the film's overall quality and its ability to deliver on the promise of the marketing campaign.

"'Batman v Superman has much going for it with first and foremost the combination of these two iconic characters on the screen together providing an irresistible starting point for fans," he added. "In addition, a great release date (which gives it basically a month before the next big superhero movie hits theaters), nuggets about some major superhero cameos and just an overall excitement level in the marketplace, will give it a shot at challenging the all-time March opening weekend record."

The weekend's other opening, Universal's counterprogrammer comedy "My Big Fat Greek Wedding 2," took in $1.02 million at late night shows Thursday in 2,395 theaters. Showings began at 6 p.m.

The 2002 original was a phenomenon, grossing $368 million at the global box office. The follow-up, which cost $18 million to produce, is looking at a $10 million debut.

See photos from "Batman v Superman":

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Box Office: 'Batman v Superman' flies off with massive $27.7 million on Thursday
This photo provided by Warner Bros. Pictures and DC Comics shows, Gal Gadot, as Diana Prince/Wonder Woman, in the action adventure film, "Batman V. Superman: Dawn of Justice," a Warner Bros. Pictures release. The movie releases March 25, 2016. (Clay Enos/Warner Bros. Pictures/DC Comics via AP)
DETROIT, MI - AUGUST 08: A view of atmosphere on the set of 'Batman v Superman: Dawn Of Justice' on August 8, 2014 in Detroit, Michigan. (Photo by Paul Warner/GC Images)
DETROIT, MI - AUGUST 08: A view of atmosphere on the set of 'Batman v Superman: Dawn Of Justice' on August 8, 2014 in Detroit, Michigan. (Photo by Paul Warner/GC Images)
DETROIT, MI - AUGUST 08: Director Zack Snyder on the set of 'Batman v Superman: Dawn Of Justice' on August 8, 2014 in Detroit, Michigan. (Photo by Paul Warner/GC Images)
DETROIT, MI - AUGUST 07: A view of atmosphere on the set of 'Batman v Superman: Dawn Of Justice' on August 7, 2014 in Detroit, Michigan. (Photo by Paul Warner/GC Images)
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