These 6 candy makers pledge to stop advertising to kids
In a move that was praised by health advocates (and quite possibly, dentists!), six candy companies have committed to not advertise to children under age 12.
The six candy makers – including the makers of popular treats like Jelly Belly, Peeps, Mike and Ike, Welch's fruit snacks, Brach's, Ghirardelli, and Lemonheads – created the Children's Confection Advertising Initiative (CCAI), a self-regulatory initiative aimed at promoting responsible advertising, according to the Council of Better Business Bureaus, who partnered with the National Confectioners Association in its efforts.
The initiative is modeled after another self-regulation program known as the Children's Food and Beverage Advertising Initiative (CFBAI), which includes 18 big food companies, several of which make candy.
"CCAI follows the same principles as CFBAI, but is designed for small-to-medium size confectionery companies and has fewer administrative requirements than CFBAI," Maureen Enright, director of CCAI and deputy director of CFBAI, explained in a statement. "All CCAI participants are making the same commitment not to engage in child-directed advertising. CFBAI will independently monitor compliance and will publish periodic compliance reports, as it does for CFBAI."
The Center for Science in the Public Interest, which has long urged candy companies to reduce their junk food advertisements directed at children, praised the move.
"It's not appropriate to advertise candy to children. Children are susceptible to advertising, and don't need encouragement to like and eat candy, which promotes diabetes, obesity, tooth decay, and other health problems," said CSPI senior nutrition policy counsel Jessica Almy. "We applaud the six companies for making this important commitment not to advertise to children under 12 and encourage other candy companies to join this initiative."
In spite of the CFBAI, a recent study found that children are seeing more candy ads now than in years past. Researchers found that in the three-year period from 2008 to 2011, American children's exposure to candy and treat-filled ads jumped by 74 percent.
According to the Centers for Disease Control and Prevention, childhood obesity has more than doubled in children in the past 30 years.
RELATED: View Kit Kat bars from around the world
Check out "Why Certain Online Games Lead Your Kids to Overeat."
What do you think of the candy makers' commitment to not direct their ads to children? Share your comments below or on our Facebook page.
More from MoneyTalksNews:
Boost Your Financial Fitness With These 11 Small Money Moves
8 Ways to Squeeze the Most From Your Costco Membership
5 Smart Ways to Cash In on Spring Cleaning
