How Max Jr. went from 'Smack Cam' creator to social media star

Before you go, we thought you'd like these...

Max Jr. is a bonafide social media superstar. The comedian is person behind the infamous "Smack Cam", which went viral on Vine and catapulted him to success online, gaining million of followers on Instagram, Vine, Facebook and Twitter.

AOL.com was able to catch up with Mx Jr., who was at the official Native.Digital Panel at SXSW, where we chatted about his journey to social media stardom and his future career plans.​

Can't get enough of SXSW? Neither can we -- stay up to date with our exclusive SXSW coverage on Kanvas!


You're active on a lot of social media platforms. Which one did you have an account on first?
I had Instagram before I had Vine but Vine is the platform I blew up on.

Did you ever expect this to become such a huge part of your career?
Honestly, I was in school for physical therapy and I had like, two years left before I finished. I started doing videos the summer before my second to last year and it just blew up and I just said I didn't want to go to school anymore and so I moved to LA to make videos.

How did your parents react?
Oh, they said no right away. They said "you're not going nowhere" and then they spoke to my ex manager about all the opportunities I would miss out on if I didn't take that so they said go ahead and do it

And this is a job that probably would have never existed five years ago, right?
Right! When we started doing it, no one else was really doing this. Like, it wasn't huge or anything. And now it's blown up.


Do you have a favorite video of yours?
On vine I got huge for doing Smack Cam, where I would smack people with shaving cream, peanut butter and jelly, eggs, to my parents, everyone just killed them all with it.

What was your favorite thing to smack people with?
My favorite thing was shaving cream, for sure. I used shaving cream at least like 6 times.

Do you not do it anymore?
No, I don't do it anymore. That was about two years ago. When you get to that point where you start to make money for it, brands begin to be like,"Hey, this guy is too violent', or 'His content is too dirty', or 'he swears too much.' So we started cleaning up our content to make money.

What are the steps to market yourself on these types of platforms? What advice would you have for people who want to create online videos?
I would just say to be original, just do you. That's how we all first blew up on social media. Just being ourselves, making funny skits, not trying, you know what I mean?

Outside of social media, what are your passions?
Right now, I'm trying to produce my own music. I'm also doing acting as well, getting into some bigger projects. Can't jinx it yet so I can't share with you what it is (laughs).

When people ask me to take pictures of them w/ Dan Nampaikid

Posted by Max Jr on Monday, November 2, 2015

From six second Vine videos to one minute Facebook videos, all the videos you create online are all pretty short. What's the longest time it has taken a video has taken you to create?
There was a video, it wasn't even my video, it was a friend's and basically, he picked me up at 9 pm and he dropped me off at five in the morning and he never actually even posted it.

That's a long time! Were you upset?
Not really, just mostly tired but it was like, all that work for nothing. There are a lot of times like that, too, though. It'll take a couple hours to shoot a video.

So a couple of hours is usually normal?
Well, it's due to the fact that some people are lazy, you have to get a group of people to do this and this, you know what I mean? But like, a Vine is whatever, Facebook now is like hours to a whole day to shoot a video. I mean, we space it out evenly. Like, this person is shooting today, that person is shooting the next day and stuff like that.

How do you adapt your videos to different platforms?
Well, each platform is different so like when we post to Instagram, we kind of post like pictures and quick videos, small second videos. For Facebook, we barely post any pictures, just straight videos. Pictures get no likes on Facebook. The only shareable content is videos. Vine is the same thing, too, like shareable videos as well.


When your friend says he's "here" w/ PiquesDirected by: Poteet Films

Posted by Max Jr on Thursday, February 25, 2016


Do you just use the same video footage and cut it down?
Yeah, that's exactly what we do. Honestly, now I don't post on Vine at all. I haven't posted in like, a year probably. I cut down for Instagram because it's 15 seconds. But I'm not chopping a one-minute video to six seconds. It's like, impossible.

It's funny because Facebook was kind of dead, right? I won't say it has blown up yet because some people still think Facebook is dead. I wanna say by like, summertime, people will be like, 'Oh, s***.'

Facebook now just started monetizing videos so now we get paid for views on Facebook. People are going to start hearing about that and be like, 'Oh, I'm going to try to start doing videos too,' which is why more and more users are coming on. I think by summertime, Facebook will pick up like crazy because I think it'll be free. I mean, that's when we started to make our videos too, like we didn't have any school or work or responsibilities so, like, we had more time to do videos and play with our friends, which is what's going to happen again in the summer with Facebook

You said you all collaborate with a ton of people. How do these collaborations all come together?
Honestly, once you start doing social media, you just start meeting all these people on social media and becoming friends with them. Like a lot of is, we just started meeting through like Twitter and saying like, "oh, I like your videos, we should shoot together or something." They Get my number and meet up with them and if you like the person then you become friends with them and you shoot more often with them.

So it seems like it is a pretty natural process.
Yeah, it's not like we have marketing people reach out to that person because I want to shoot a video with them and then I get their number. Like, we're all in group charts together. You know, all people in social media all communicate with each other in some way and in some form, you know what I mean? So we all are just like, 'Hey, want to do a video? There are about 20 people in one group chat and I'm in another one that has like 30 people and one that has 4 another one has 5, you know what I mean?

It's like a little tight circle but it's big too, though.

Who are your favorite people to collaborate with? Who is your dream collaboration?
Favorite people to collaborate with? I would say that entire team that we have, like Jerry (Purpdrank), Joey (Salads), Piques, Curtis (Lepore), Arantza (Fahnbulleh) andJoJoe are all fun to collaborate with. I wanna do a collaboration with like ASAP Rocky. I love ASAP Rocky. I'd love Nas or something like that too.

See photos from SXSW:

117 PHOTOS
SXSW Festival 2016
See Gallery
How Max Jr. went from 'Smack Cam' creator to social media star
Artist Miya Folick rocks out Day 1 of The dFm’s ROSES + KEYS event in Austin.
AUSTIN, TX - MARCH 16: Sophia Bush attends the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 16: First Lady of the United States Michelle Obama attends the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
The ladies of folk-rock band Beau enjoying The dFm's ROSES + KEYS brunch, presented by B&O Play, in Austin.
Lewis Del Mar closes out Day 1 of The dFm's ROSES + KEYS event in Austin. The band announced how excited they were to be playing during SxSw for the first time.
The ladies of folk-rock band Beau hang out after their show wearing hats from sports lifestyle brand, '47 newest collection , at The dFm's ROSES + KEYS event in Austin.
Actress Kerry Washington smiles during the South By Southwest (SXSW) Interactive Festival at the Austin Convention Center in Austin, Texas, U.S., on Sunday, March 13, 2016. The SXSW Interactive Festival features presentations and panels from the brightest minds in emerging technology, scores of networking events hosted by industry leaders and a lineup of special programs showcasing new websites, video games, and startup ideas. Photographer: David Paul Morris/Bloomberg via Getty Images
AUSTIN, TX - MARCH 12: Actor Jake Gyllenhaal attends the screening of 'Demolition' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 12, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actor Rami Malek speaks onstage at 'Coding on Camera: MR. ROBOT & Authenticity on TV' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actor Christian Slater speaks onstage at 'Coding on Camera: MR. ROBOT & Authenticity on TV' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: (L-R) Actor Rami Malek, writer/creator Sam Esmail and actor Christian Slater speak onstage at 'Coding on Camera: MR. ROBOT & Authenticity on TV' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Writer/creator Sam Esmail speaks onstage at 'Coding on Camera: MR. ROBOT & Authenticity on TV' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: Actress Ashley Wilkerson is seen behind the scenes in the Getty Images SXSW Portrait Studio powered by Samsung on March 12, 2016 in Austin, Texas. Taken on a Samsung Galaxy S7. (Photo by Dave Mangels/Getty Images for Samsung)
AUSTIN, TX - MARCH 12: Actor Nick Offerman is seen behind the scenes in the Getty Images SXSW Portrait Studio powered by Samsung on March 12, 2016 in Austin, Texas. Taken with a Samsung Galaxy S7. (Photo by Dave Mangels/Getty Images for Samsung)
AUSTIN, TX - MARCH 12: Miguel performs as part of the Steelhouse Concert Series during South by Southwest Interactive Festival on March 12, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images for SteelHouse)
AUSTIN, TX - MARCH 12: (L-R) Director Jean-Marc Vallee, writer Bryan Sipe and actor Jake Gyllenhaal attend the screening of 'Demolition' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 12, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: (L-R) Actors Jordan Peele, Rob Huebel and Keegan-Michael Key attend the screening of 'Keanu' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 12, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Odell Beckham Jr. attends SXSports at the SXSW Film-Interactive-Music festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 13: Ronda Rousey attends SXSports at the SXSW Film-Interactive-Music festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 13: Anthony Bourdain attends SXSW Film-Interactive-Music festival at the Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 13: A Tie Fighter on display during the SXSW Film-Interactive-Music festival on March 13, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 13: Tennis player Andy Roddick (L) and sports journalist Bonnie Bernstein speak onstage at 'Community Counts: Making Philanthropy Part of the Game' during the 2016 SXSW Music, Film + Interactive Festival at Four Seasons Hotel on March 13, 2016 in Austin, Texas. (Photo by Sean Mathis/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Tennis player Andy Roddick (L) and sports journalist Bonnie Bernstein attend 'Community Counts: Making Philanthropy Part of the Game' during the 2016 SXSW Music, Film + Interactive Festival at Four Seasons Hotel on March 13, 2016 in Austin, Texas. (Photo by Sean Mathis/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Singer Sia (L) performs onstage at Samsung Galaxy Life Fest at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: (L-R) Executive producers Elizabeth Cullen and Sean Dwyer, actress Taylour Paige, director Stella Meghie, Karen Peterkin, actress Michelle Hurst, and co-producer Jason Jallet attend the premiere of 'Jean of the Joneses' during the 2016 SXSW Music, Film + Interactive Festival at Stateside Theater on March 13, 2016 in Austin, Texas. (Photo by Hutton Supancic/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Lily Baldwin, Daniel Patrick Carbone, Frances Bodomo, Lauren Wolkstein, Dan Schoenbrun and Josephine Decker attend the premiere of 'collective:unconscious' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Richard Mcblane/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Director Stella Meghie and actors Michelle Hurst and Taylour Paige speak onstage during the premiere of 'Jean of the Joneses' during the 2016 SXSW Music, Film + Interactive Festival at Stateside Theater on March 13, 2016 in Austin, Texas. (Photo by Hutton Supancic/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Dasha Charusha attends the screening of 'Hardcore Henry' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 13, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Ethan Hawke appears at the cast party at Summit for the film 'In A Valley of Violence' being screened during SXSW on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/FilmMagic)
Alex Chung, founder and chief executive officer of Giphy, speaks during the South By Southwest (SXSW) Interactive Festival at the Austin Convention Center in Austin, Texas, U.S., on Monday, March 14, 2016. The SXSW Interactive Festival features presentations and panels from the brightest minds in emerging technology, scores of networking events hosted by industry leaders and a lineup of special programs showcasing new websites, video games, and startup ideas. Photographer: David Paul Morris/Bloomberg via Getty Images
AUSTIN, TX - MARCH 13: Actor Nik Dodani attends the premiere of 'The Waiting' during the 2016 SXSW Music, Film + Interactive Festival at Stateside Theater on March 13, 2016 in Austin, Texas. (Photo by Hutton Supancic/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: (L-R) Actors Tom Cullen, Richard Elis, Laura Patch and Dolly Wells, of 'Black Mountain Poets' are photographed in the Getty Images SXSW Portrait Studio powered by Samsung at the Samsung Studio on March 13, 2016 in Austin, Texas. (Photo by Smallz & Raskind/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: (L-R) Actress Tami Sagher, writer/director Mike Birbiglia, actors Kate Micucci, Keegan-Michael Key, Chris Gethard and Gillian Jacobs of 'Don't Think Twice' are photographed in the Getty Images SXSW Portrait Studio powered by Samsung at the Samsung Studio on March 13, 2016 in Austin, Texas. (Photo by Smallz & Raskind/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Comedian Rory Scovel speaks onstage at truTV presents 'Those Who Can't with The Grawlix' during the 2016 SXSW Music, Film + Interactive Festival at Esther's Follies on March 13, 2016 in Austin, Texas. (Photo by Steve Rogers Photography/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Director Matt Ornstein attends the premiere of 'Accidental Courtesy: Daryl Davis, Race & America' during the 2016 SXSW Music, Film + Interactive Festival at Stateside Theater on March 13, 2016 in Austin, Texas. (Photo by Hutton Supancic/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Amber Rose attends the Amber Rose and Zoobe SXSW event on March 13, 2016 in Austin, Texas. (Photo by Vivien Killilea/Getty Images)
AUSTIN, TX - MARCH 13: Actress Tashiana Washington attends the Amber Rose and Zoobe SXSW event on March 13, 2016 in Austin, Texas. (Photo by Vivien Killilea/Getty Images)
AUSTIN, TX - MARCH 13: (L-R) Actors John Reynolds, Alia Shawkat and Meredith Hagner of 'Search Party' are photographed in the Getty Images SXSW Portrait Studio powered by Samsung at the Samsung Studio on March 13, 2016 in Austin, Texas. (Photo by Smallz & Raskind/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Writer/director Greg Kwedar (L) and SXSW Film Director Janet Pierson speak onstage at the premiere of 'Transpecos' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Richard Mcblane/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Otis Mass and photographer Rose Hartman are photographed in the Getty Images SXSW Portrait Studio powered by Samsung at the Samsung Studio on March 13, 2016 in Austin, Texas. (Photo by Smallz & Raskind/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: (L-R) Actors Johnny Simmons, Clifton Collins Jr. and writer/director Greg Kwedar speak onstage at the premiere of 'Transpecos' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Richard Mcblane/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Writer/director Greg Kwedar (C) attends the premiere of 'Transpecos' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Richard Mcblane/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actor Logan Miller of 'The Waiting' is photographed in the Getty Images SXSW Portrait Studio powered by Samsung at the Samsung Studio on March 13, 2016 in Austin, Texas. (Photo by Smallz & Raskind/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Director Kasra Farahani of 'The Waiting' is photographed in the Getty Images SXSW Portrait Studio powered by Samsung at the Samsung Studio on March 13, 2016 in Austin, Texas. (Photo by Smallz & Raskind/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Actress Peyton Kennedy attends The Samsung Studio at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Actresses Ifrah Mansour (L) and Tatiana Maslany attend The Samsung Studio at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: (L-R) Host Clark Wolfe, producer David Alpert, actress Mia Riverton, and writer J. T. Petty speak onstage during 'Live Taping of GET GONE at SXSW' at The Samsung Studio at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: (L-R) Actor Johnny Galecki, director Bobby Miller, and actor Kyle Gallner attend The Samsung Studio at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Actress Gillian Jacobs attends The Samsung Studio at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Singer Elle King performs onstage at Samsung Galaxy Life Fest at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: (L-R) Producer Nick Ryan, actors Christopher Lloyd and Max Records and writer/director Billy O'Brien speak at the premiere of 'I Am Not a Serial Killer' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by Dustin Finkelstein/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Author Daniel Wells speaks at the premiere of 'I Am Not a Serial Killer' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by Dustin Finkelstein/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Author/Digital Analyst Brian Solis, (L) and Co-Founder of Brand Innovators Marc Sternberg pose for portrait at Brand Innovators at SXSW on March 13, 2016 in Austin, Texas. (Photo by Michael Bezjian/Getty Images for Brand Innovators LLC) (Photo by Michael Bezjian/Getty Images for Brand Innovators LLC)
AUSTIN, TX - MARCH 13: Actor Elijah Wood attends The Samsung Studio at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Actor Burt Reynolds speaks at the screening of 'Smokey and the Bandit' during the 2016 SXSW Music, Film + Interactive Festival at Long Center on March 13, 2016 in Austin, Texas. (Photo by Diego Donamaria/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Model Coco Rocha, creative director at Refinery29 Piera Gelardi, fashion designer Madison Maxey and Kate Parker attend 'Why Art Needs Science: Fashion and Tech's Future' during the 2016 SXSW Music, Film + Interactive Festival at Westin Austin Downtown on March 13, 2016 in Austin, Texas. (Photo by Diego Donamaria/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Model Coco Rocha, Kate Parker, fashion designer Madison Maxey and creative director at Refinery29 Piera Gelardi speak onstage at 'Why Art Needs Science: Fashion and Tech's Future' during the 2016 SXSW Music, Film + Interactive Festival at Westin Austin Downtown on March 13, 2016 in Austin, Texas. (Photo by Diego Donamaria/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actress Gillian Jacobs attends the screening of 'Don't Think Twice' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 13, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Director Ilya Naishuller and Will Stewart attend the screening of 'Hardcore Henry' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 13, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Director Ilya Naishuller attends the screening of 'Hardcore Henry' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 13, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Director Robert Budreau attends the 'Born To Be Blue' premiere during the 2016 SXSW Music, Film + Interactive Festival at Topfer Theatre at ZACH on March 13, 2016 in Austin, Texas. (Photo by Neilson Barnard/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actress Dolly Wells attends the premiere of 'Black Mountain Poets' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by Dustin Finkelstein/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actress Laura Patch attends the premiere of 'Black Mountain Poets' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by Dustin Finkelstein/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Writer/director Musa Syeed (L) attends the premiere of 'A Stray' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Robert A Tobiansky/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Karen Radford with Ayla the dog and John Carlos Calubayan speak onstage at the premiere of 'A Stray' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Robert A Tobiansky/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actor Barkhad Abdirahman and Ayla the dog attend the premiere of 'A Stray' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Robert A Tobiansky/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Executive producer Lilly Burns speaks onstage during the premiere of 'Search Party' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Robert A Tobiansky/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: A view of signage during the premiere of 'Search Party' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Robert A Tobiansky/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Director Ben Brewer and actor Elijah Wood attend the screening of 'The Trust' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 13, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: SXSW Film Festival Director Janet Pierson and director Mike Birbiglia attend the screening of 'Don't Think Twice' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 13, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: (L-R) Kate Micucci, Tami Sagher and Gillian Jacobs attend the screening of 'Don't Think Twice' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 13, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Mayor of Kansas City, Missouri Sly James (L) and Mayor of Pittsburgh, Pennsylvania Bill Peduto speak onstage at 'Beyond Traffic: The Emergence of a Connected City' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Mayor of Columbus, Ohio Andrew Ginther (L) and Mayor of Portland, Oregon Charlie Hales speak onstage at 'Beyond Traffic: The Emergence of a Connected City' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
Anthony Bourdain, host of CNNs Parts Unknown, laughs during the South By Southwest (SXSW) Interactive Festival at the Austin Convention Center in Austin, Texas, U.S., on Sunday, March 13, 2016. The SXSW Interactive Festival features presentations and panels from the brightest minds in emerging technology, scores of networking events hosted by industry leaders and a lineup of special programs showcasing new websites, video games, and startup ideas. Photographer: David Paul Morris/Bloomberg via Getty Images
AUSTIN, TX - MARCH 13: Film editor Josh Crockett (R) and Kristin Slaysman attend the premiere of 'The Master Cleanse' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by James Goulden Photography/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: (L-R) Producer Aaron L. Gilbert and actors Kyle Gallner and Johnny Galecki attend the premiere of 'The Master Cleanse' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by James Goulden Photography/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: MMA fighter Ronda Rousey and football player Odell Beckham Jr. speak onstage at 'Direct from the Source: Athletes Unfiltered' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Diego Donamaria/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: (L-R) Actors Ian Michaels, Melanie Lynskey and Sarah Smick attend the premiere of 'Rainbow Time' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by Jason Bollenbacher/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Producer Natalie Qasabian attends the premiere of 'Rainbow Time' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by Jason Bollenbacher/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actress Melanie Lynskey attends the premiere of 'Rainbow Time' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by Jason Bollenbacher/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Filmmaker Joe Berlinger speaks onstage at 'A Conversation with Barbara Kopple and Joe Berlinger' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Film Critic and Senior Editor at The Austin Chronicle Marjorie Baumgarten speaks onstage at 'A Conversation with Barbara Kopple and Joe Berlinger' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Businessman Marc Cuban speaks during Fireside Chat at Brand Innovators at SXSW on March 13, 2016 in Austin, Texas. (Photo by Michael Bezjian/Getty Images for Brand Innovators LLC)
AUSTIN, TX - MARCH 13: (L-R) Actor Rami Malek, Correspondent at Entertainment Weekly Kevin P. Sullivan, writer/creator Sam Esmail and actor Christian Slater attend 'Coding on Camera: MR. ROBOT & Authenticity on TV' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actress Rochelle Rose speaks onstage at 'A Conversation with Gaby Hoffmann' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Author Nelson George attends the Nelson George Keynote during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Model Ashley Graham and journalist Joe Zee speak onstage at 'Acceptance Revolution: Fashion's New Body' during the 2016 SXSW Music, Film + Interactive Festival at Westin Austin Downtown on March 13, 2016 in Austin, Texas. (Photo by Diego Donamaria/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Editorial Director of InStyle & StyleWatch Ariel Foxman and actress Kerry Washington attend 'Kerry Washington and the New Rules of Social Stardom' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Tom Cullen and Tatiana Maslany appear at the pre-premiere cocktail party for 'The Other Half' at Basecamp during SXSW on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/FilmMagic)
AUSTIN, TX - MARCH 13: Grumpy Cat appears during SXSW on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/FilmMagic)
AUSTIN, TX - MARCH 13: Attendees participate in a virtual reailty enhanced bicycle experience at the IBM installation at SXSW Interactive on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/FilmMagic)
AUSTIN, TX - MARCH 13: Actor Toby Huss appears at the cast cocktail party for 'In A Valley of Violence' during SXSW on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/FilmMagic)
AUSTIN, TX - MARCH 13: Attendees during the cast cocktail party for 'In A Valley of Violence' at Summit during SXSW on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/FilmMagic)
AUSTIN, TX - MARCH 12: Cast and crew attend the premiere of 'My Father Die' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Ritz on March 12, 2016 in Austin, Texas. (Photo by Sean Mathis/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: Producer Aaron Cruze (L) and actress Cameron Esposito attend the premiere of 'Operator' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Ritz on March 12, 2016 in Austin, Texas. (Photo by Sean Mathis/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: Comedian Ian Edwards speaks onstage at SXSW Comedy with Natasha Leggero during the 2016 SXSW Music, Film + Interactive Festival at The North Door on March 12, 2016 in Austin, Texas. (Photo by JEALEX Photo/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: Baron Vaughn speaks onstage at SXSW Comedy with Natasha Leggero during the 2016 SXSW Music, Film + Interactive Festival at The North Door on March 12, 2016 in Austin, Texas. (Photo by JEALEX Photo/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: Actress Kate Cobb attends the premiere of 'Operator' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Ritz on March 12, 2016 in Austin, Texas. (Photo by Sean Mathis/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: Natasha Leggero speaks onstage at SXSW Comedy with Natasha Leggero during the 2016 SXSW Music, Film + Interactive Festival at The North Door on March 12, 2016 in Austin, Texas. (Photo by JEALEX Photo/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: Actors Ashley Wilkerson (L) and Thomas Q. Jones attend The Samsung Studio at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)
AUSTIN, TX - MARCH 12: Director of New Frontier Lab Programs at Sundance Institute Kamal Sinclair (L) and director Casey Neistat speak onstage during 'Breaking Barriers: How Content Will Accelerate VR and 360' at The Samsung Studio at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)
AUSTIN, TX - MARCH 12: Director Annie O'Neil, director of photography Todd Pinckney and director Jessica Lewis attend the World Premiere After-Party For 'Phil's Camino' At SXSW Film Festival 2016 at Zax Restaurant on March 12, 2016 in Austin, Texas. (Photo by Vivien Killilea/Getty Images)
AUSTIN, TX - MARCH 16: Halle Bailey of Chloe & Halle performs before the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 16: Missy Elliot attends the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 16: Sophia Bush (R) and Queen Latifa attend the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 16: Missy Elliot (R) and First Lady of the United States Michelle Obama attend the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 16: Sophia Bush attends the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 16: Missy Elliot attends the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 16: First Lady of the United States Michelle Obama attends the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TEXAS - MARCH 17: Creator of Summer Camp Julia Pott attends the Cartoon Network: Disrupting with Post Its and Pencils panel during SXSW on March 17, 2016 in Austin, Texas. 26003_004 (Photo by Daniel Boczarski/Getty Images for Cartoon Network)
LAS VEGAS, NV - MARCH 31: Singer-songwriter Ryan Adams performs at Music Is Universal presented by Marriott Rewards and Universal Music Group, during SXSW at the JW Marriott Austin on March 16, 2016 in Austin, Texas (Photo by Christopher Polk/Getty Images)
AUSTIN, TX - MARCH 17: Associate Product Manager at Pandora Kevin Kaiser and singer Kat Dahlia during the PANDORA Discovery Den SXSW signing up for AMPcast on March 17, 2015 in Austin, Texas. (Photo by Rachel Murray/Getty Images for Pandora)
AUSTIN, TX - MARCH 17: Musicians Page Burkum and Jack Torrey of the The Cactus Blossoms pose backstage during the PANDORA Discovery Den SXSW on March 17, 2015 in Austin, Texas. (Photo by Rachel Murray/Getty Images for Pandora)
AUSTIN, TEXAS - MARCH 17: Creator of Uncle Grandpa Pete Browngardt attends the Cartoon Network: Disrupting with Post Its and Pencils panel during SXSW on March 17, 2016 in Austin, Texas. 26003_004 (Photo by Daniel Boczarski/Getty Images for Cartoon Network)
AUSTIN, TX - MARCH 17: Erin Davis (son of Miles Davis) serves on the 'Miles Ahead' panel Celebrating the Life & Legacy Of Internationally Renowned Music Icon Miles Davis On His 90th Anniversary at SXSW on March 17, 2016 in Austin, Texas. (Photo by Earl Gibson III/WireImage)
AUSTIN, TX - MARCH 17: Vince Wilburn Jr. (nephew of Miles Davis) serves on the 'Miles Ahead' panel Celebrating Life & Legacy Of Internationally Renowned Music Icon Miles Davis On His 90th Anniversary on March 17, 2016 in Austin, Texas. (Photo by Earl Gibson III/WireImage)
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

More exclusive interviews with social media stars:
Megan Nicole launches exclusive merchandise line amid new music and tour
How Arantza went from stand-up comedian to conquering the internet
Why Piques quit his six-figure job to become a social media sensation

Read Full Story

People are Reading