Why 'Buzz' the bee is missing from Honey Nut Cheerios cereal boxes

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"Buzz" Taken Off Honey Nut Cheerios Boxes To Support Bee Population Campaign

Shoppers in Canada may notice something unusual about the boxes of Honey Nut Cheerios on grocery store shelves -- "Buzz" the iconic honeybee mascot is missing! And there's a specific reason why.

The world is facing a bee crisis and General Mills launched a #BringBackTheBees campaign on Monday to help bring awareness to it.

"Buzz is missing because there's something serious going on with the world's bees. With deteriorating bee colony health, bees everywhere have been disappearing by the millions¹ and it's time we all did something about it," the campaign website explains.

See images of bees in action:

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Why 'Buzz' the bee is missing from Honey Nut Cheerios cereal boxes
Photo: Sze Fei Wong via Getty
Photo: Florin Tirlea via Getty
Photo: Tony Campbell via Shutterstock
Photo via Getty
Photo via Getty
Photo via Getty
close up of honey bees flying
Photo via Getty
Photo via Getty
Photo via Shutterstock
HOMESTEAD, FL - MAY 19: A honeybee is seen at the J & P Apiary and Gentzel's Bees, Honey and Pollination Company on May 19, 2015 in Homestead, Florida. U.S. President Barack Obama's administration announced May 19, that the government would provide money for more bee habitat as well as research into ways to protect bees from disease and pesticides to reduce the honeybee colony losses that have reached alarming rates. (Photo by Joe Raedle/Getty Images)
A bee collects pollen in a sunflower field, Monday, Sept. 1, 2014, near Lawrence, Kan. The 40 acre field planted annually by the Grinter family draws bees and lovers of sunflowers alike during the weeklong late summer blossoming of the flowers. (AP Photo/Charlie Riedel)

So how can you, the average person, help the declining bee population? Turns out, it may be pretty easy.

"Plant lots of wildflowers! Bees need wildflower pollen and nectar to stay happy and healthy, so planting wildflowers is a fun, easy way to help the bees," the website says.

You can get a free pack of seeds sent to your door and you'll be entered into a raffle to win a $5,000 garden makeover.

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