Pop star Zara Larsson opens up about where she gets her inspiration, her new collaboration with Clinique, and more

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Swedish Pop Sensation Zara Larsson Eyes U.S. Market

Even if you don't know her by name, chances are you've heard Zara Larsson's music on the radio lately. From her new single "Lush Life" to her hot 100 debut of her song "Never Forget You" with NMEK -- this pop star has taken over the airwaves.

The 18-year-old rose to fame in Europe when she won the 2008 Swedish version of Britain's Got Talent, and ever since then she's been pushing herself to the forefront of the pop scene. That's why it makes perfect sense that her next move would be something fun, exciting and new -- her collaboration with Clinique for their Play With Pop campaign.

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The interactive makeup feature, directed by Hiro Murai, is comprised of four videos that each represent a different beauty look -- bare, bold, sweet and vixen -- paired with a mix of Larsson's "Lush Life."

Not only that, but Larsson made her musical debut at South by Southwest this year with a musical performance on Saturday, March 12 to a crowd full of happy SXSW-goers.

AOL.com caught up with the pop sensation at SXSW before her live show. See the full interview below!

What went into the filming and creation of the Clinique Play With Pop campaign?

It began with the question of whether or not I wanted to work with Clinique, and I said yes because it's a trustworthy and good brand. Then, it was Clinique who brought up the idea of the video and doing different looks throughout the song, and because I'm a singer it was perfect to have my song in the campaign. They said they loved Lush Life, and that was exciting for me because it's my single.

Then they presented the looks, and we talked through them –- what I liked and what I didn't like, and then we came up with what I wanted to do. Then, we just did it. It was really cool, I think it looks really good, and is definitely unique.

How did you connect to the four Clinique colors, and what would you wear on a typical night out?

When it comes to lip color, I've been pretty afraid of using them in the past. But about a year ago, I started to like them a bit more, and it's just really fun to use. I would say that on a typical night out, my lip color of choice depends on my eye makeup. I'm partial to nude shades, and red lips always work, but the look I liked the most from the video is definitely the Vixen -- the dark one-- because it was so different. It was fun to try that out because I don't usually wear a black wig.

It's so easy. You change your lips and you can change your mood!

How have you used makeup to define yourself and your style?

I think it's a huge part of expressing yourself. I've always had to wear makeup on stage, but I honestly wear it because I think it's a lot of fun. When I have the most makeup on is when I'm alone, not going out, and not seeing anyone, just because I love it!

As a teenager, I had bad breakouts, and it's starting to get a little bit better now, but I learned that you don't want to cover up everything, but still find a way to make everything you like pop.

What are you most excited for at SXSW this year?

I'm excited for the The Game of Thrones exhibit. I am also really excited for my performance tonight, of course. I love singing, and I love to talk, so it's really nice to be able meet nice people here -- this is my first year.

When did you first realize you loved music?

I haven't actually had a day where I woke up and I thought to myself: I want to be a singer, because I've always known. I've always known that I want to be a singer. I love attention, always been the class clown, I want people to look at me and see me, that combined with liking music – it makes sense.

See the timelapse Vine video below of Zara's Show:

What's your favorite part of being a musician and working on different, awesome projects like the one with Clinique?

Being a musician is very different and fun, I want to partner with cool brands like Clinique, and that's a great part of it. But I also love the music itself, and one of my favorite things to do is sing live. It's great to sing in front of people and see their reactions. When you make a record in the studio and people buy it, it's cool, but you can't see the faces of the people who are listening. When you perform live you literally see the people in front of you, and how they react to your music. You see what songs they like, and what they sing along to, and that's the best feeling in the world.

When you go to a concert for a big artist in a big arena, and that song comes on that everybody knows, and everyone sings along. I can't even explain what that would be, to be that artist, because that feeling is so beautiful! That's what I want to do with my life.

What's your songwriting process like?

It's always different! It depends on what mood I'm in and who I'm with. Sometimes I'm writing with different people, and it depends on how they do it and what I want to sing about. But normally, you have a good track for the music, and then you come up with the melodies. For me, because English is not my first language, I can have a difficult time with the words, but, if I know what I want to sing about it comes pretty quick. I think coming up with the melodies is the most fun thing to do.

As you write these songs and work with music, where are you getting your inspiration?

I would say, life. As a teenage girl, there are a lot of things going on at once, and pretty much all of my songs are about love. This age is when you start to experience love, for real, as a teenager. Love is so relatable! Love is for everyone. To be a teenage girl is just a big inspiration for my music.

What's next for you career wise?

Well, I'm working on my album, and right now I have a song called 'Never Forget You' with a British artist MNEK, that's climbing the charts. So that's what people are focusing on now. But after that, maybe Lush Life is going to be the next hit single, because obviously you can't really ignore it. Overseas, it's such a big hit. Top 3 UK, Top 3 Germany, it's really growing! And with the partnership with Clinique, it just makes sense! So we'll see, but yes, I'm working on my album which is coming out this summer.

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Check out some other photos below from South by Southwest this year!

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SXSW Festival 2016
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Pop star Zara Larsson opens up about where she gets her inspiration, her new collaboration with Clinique, and more
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AUSTIN, TX - MARCH 16: First Lady of the United States Michelle Obama attends the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
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AUSTIN, TX - MARCH 12: Actor Jake Gyllenhaal attends the screening of 'Demolition' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 12, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
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AUSTIN, TX - MARCH 13: Actor Christian Slater speaks onstage at 'Coding on Camera: MR. ROBOT & Authenticity on TV' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: (L-R) Actor Rami Malek, writer/creator Sam Esmail and actor Christian Slater speak onstage at 'Coding on Camera: MR. ROBOT & Authenticity on TV' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Writer/creator Sam Esmail speaks onstage at 'Coding on Camera: MR. ROBOT & Authenticity on TV' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: Actress Ashley Wilkerson is seen behind the scenes in the Getty Images SXSW Portrait Studio powered by Samsung on March 12, 2016 in Austin, Texas. Taken on a Samsung Galaxy S7. (Photo by Dave Mangels/Getty Images for Samsung)
AUSTIN, TX - MARCH 12: Actor Nick Offerman is seen behind the scenes in the Getty Images SXSW Portrait Studio powered by Samsung on March 12, 2016 in Austin, Texas. Taken with a Samsung Galaxy S7. (Photo by Dave Mangels/Getty Images for Samsung)
AUSTIN, TX - MARCH 12: Miguel performs as part of the Steelhouse Concert Series during South by Southwest Interactive Festival on March 12, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images for SteelHouse)
AUSTIN, TX - MARCH 12: (L-R) Director Jean-Marc Vallee, writer Bryan Sipe and actor Jake Gyllenhaal attend the screening of 'Demolition' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 12, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: (L-R) Actors Jordan Peele, Rob Huebel and Keegan-Michael Key attend the screening of 'Keanu' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 12, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Odell Beckham Jr. attends SXSports at the SXSW Film-Interactive-Music festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 13: Ronda Rousey attends SXSports at the SXSW Film-Interactive-Music festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 13: Anthony Bourdain attends SXSW Film-Interactive-Music festival at the Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 13: A Tie Fighter on display during the SXSW Film-Interactive-Music festival on March 13, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 13: Tennis player Andy Roddick (L) and sports journalist Bonnie Bernstein speak onstage at 'Community Counts: Making Philanthropy Part of the Game' during the 2016 SXSW Music, Film + Interactive Festival at Four Seasons Hotel on March 13, 2016 in Austin, Texas. (Photo by Sean Mathis/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Tennis player Andy Roddick (L) and sports journalist Bonnie Bernstein attend 'Community Counts: Making Philanthropy Part of the Game' during the 2016 SXSW Music, Film + Interactive Festival at Four Seasons Hotel on March 13, 2016 in Austin, Texas. (Photo by Sean Mathis/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Singer Sia (L) performs onstage at Samsung Galaxy Life Fest at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: (L-R) Executive producers Elizabeth Cullen and Sean Dwyer, actress Taylour Paige, director Stella Meghie, Karen Peterkin, actress Michelle Hurst, and co-producer Jason Jallet attend the premiere of 'Jean of the Joneses' during the 2016 SXSW Music, Film + Interactive Festival at Stateside Theater on March 13, 2016 in Austin, Texas. (Photo by Hutton Supancic/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Lily Baldwin, Daniel Patrick Carbone, Frances Bodomo, Lauren Wolkstein, Dan Schoenbrun and Josephine Decker attend the premiere of 'collective:unconscious' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Richard Mcblane/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Director Stella Meghie and actors Michelle Hurst and Taylour Paige speak onstage during the premiere of 'Jean of the Joneses' during the 2016 SXSW Music, Film + Interactive Festival at Stateside Theater on March 13, 2016 in Austin, Texas. (Photo by Hutton Supancic/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Dasha Charusha attends the screening of 'Hardcore Henry' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 13, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Ethan Hawke appears at the cast party at Summit for the film 'In A Valley of Violence' being screened during SXSW on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/FilmMagic)
Alex Chung, founder and chief executive officer of Giphy, speaks during the South By Southwest (SXSW) Interactive Festival at the Austin Convention Center in Austin, Texas, U.S., on Monday, March 14, 2016. The SXSW Interactive Festival features presentations and panels from the brightest minds in emerging technology, scores of networking events hosted by industry leaders and a lineup of special programs showcasing new websites, video games, and startup ideas. Photographer: David Paul Morris/Bloomberg via Getty Images
AUSTIN, TX - MARCH 13: Actor Nik Dodani attends the premiere of 'The Waiting' during the 2016 SXSW Music, Film + Interactive Festival at Stateside Theater on March 13, 2016 in Austin, Texas. (Photo by Hutton Supancic/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: (L-R) Actors Tom Cullen, Richard Elis, Laura Patch and Dolly Wells, of 'Black Mountain Poets' are photographed in the Getty Images SXSW Portrait Studio powered by Samsung at the Samsung Studio on March 13, 2016 in Austin, Texas. (Photo by Smallz & Raskind/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: (L-R) Actress Tami Sagher, writer/director Mike Birbiglia, actors Kate Micucci, Keegan-Michael Key, Chris Gethard and Gillian Jacobs of 'Don't Think Twice' are photographed in the Getty Images SXSW Portrait Studio powered by Samsung at the Samsung Studio on March 13, 2016 in Austin, Texas. (Photo by Smallz & Raskind/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Comedian Rory Scovel speaks onstage at truTV presents 'Those Who Can't with The Grawlix' during the 2016 SXSW Music, Film + Interactive Festival at Esther's Follies on March 13, 2016 in Austin, Texas. (Photo by Steve Rogers Photography/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Director Matt Ornstein attends the premiere of 'Accidental Courtesy: Daryl Davis, Race & America' during the 2016 SXSW Music, Film + Interactive Festival at Stateside Theater on March 13, 2016 in Austin, Texas. (Photo by Hutton Supancic/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Amber Rose attends the Amber Rose and Zoobe SXSW event on March 13, 2016 in Austin, Texas. (Photo by Vivien Killilea/Getty Images)
AUSTIN, TX - MARCH 13: Actress Tashiana Washington attends the Amber Rose and Zoobe SXSW event on March 13, 2016 in Austin, Texas. (Photo by Vivien Killilea/Getty Images)
AUSTIN, TX - MARCH 13: (L-R) Actors John Reynolds, Alia Shawkat and Meredith Hagner of 'Search Party' are photographed in the Getty Images SXSW Portrait Studio powered by Samsung at the Samsung Studio on March 13, 2016 in Austin, Texas. (Photo by Smallz & Raskind/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Writer/director Greg Kwedar (L) and SXSW Film Director Janet Pierson speak onstage at the premiere of 'Transpecos' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Richard Mcblane/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Otis Mass and photographer Rose Hartman are photographed in the Getty Images SXSW Portrait Studio powered by Samsung at the Samsung Studio on March 13, 2016 in Austin, Texas. (Photo by Smallz & Raskind/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: (L-R) Actors Johnny Simmons, Clifton Collins Jr. and writer/director Greg Kwedar speak onstage at the premiere of 'Transpecos' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Richard Mcblane/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Writer/director Greg Kwedar (C) attends the premiere of 'Transpecos' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Richard Mcblane/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actor Logan Miller of 'The Waiting' is photographed in the Getty Images SXSW Portrait Studio powered by Samsung at the Samsung Studio on March 13, 2016 in Austin, Texas. (Photo by Smallz & Raskind/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Director Kasra Farahani of 'The Waiting' is photographed in the Getty Images SXSW Portrait Studio powered by Samsung at the Samsung Studio on March 13, 2016 in Austin, Texas. (Photo by Smallz & Raskind/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Actress Peyton Kennedy attends The Samsung Studio at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Actresses Ifrah Mansour (L) and Tatiana Maslany attend The Samsung Studio at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: (L-R) Host Clark Wolfe, producer David Alpert, actress Mia Riverton, and writer J. T. Petty speak onstage during 'Live Taping of GET GONE at SXSW' at The Samsung Studio at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: (L-R) Actor Johnny Galecki, director Bobby Miller, and actor Kyle Gallner attend The Samsung Studio at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Actress Gillian Jacobs attends The Samsung Studio at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Singer Elle King performs onstage at Samsung Galaxy Life Fest at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: (L-R) Producer Nick Ryan, actors Christopher Lloyd and Max Records and writer/director Billy O'Brien speak at the premiere of 'I Am Not a Serial Killer' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by Dustin Finkelstein/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Author Daniel Wells speaks at the premiere of 'I Am Not a Serial Killer' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by Dustin Finkelstein/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Author/Digital Analyst Brian Solis, (L) and Co-Founder of Brand Innovators Marc Sternberg pose for portrait at Brand Innovators at SXSW on March 13, 2016 in Austin, Texas. (Photo by Michael Bezjian/Getty Images for Brand Innovators LLC) (Photo by Michael Bezjian/Getty Images for Brand Innovators LLC)
AUSTIN, TX - MARCH 13: Actor Elijah Wood attends The Samsung Studio at SXSW 2016 on March 13, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)
AUSTIN, TX - MARCH 13: Actor Burt Reynolds speaks at the screening of 'Smokey and the Bandit' during the 2016 SXSW Music, Film + Interactive Festival at Long Center on March 13, 2016 in Austin, Texas. (Photo by Diego Donamaria/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Model Coco Rocha, creative director at Refinery29 Piera Gelardi, fashion designer Madison Maxey and Kate Parker attend 'Why Art Needs Science: Fashion and Tech's Future' during the 2016 SXSW Music, Film + Interactive Festival at Westin Austin Downtown on March 13, 2016 in Austin, Texas. (Photo by Diego Donamaria/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Model Coco Rocha, Kate Parker, fashion designer Madison Maxey and creative director at Refinery29 Piera Gelardi speak onstage at 'Why Art Needs Science: Fashion and Tech's Future' during the 2016 SXSW Music, Film + Interactive Festival at Westin Austin Downtown on March 13, 2016 in Austin, Texas. (Photo by Diego Donamaria/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actress Gillian Jacobs attends the screening of 'Don't Think Twice' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 13, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Director Ilya Naishuller and Will Stewart attend the screening of 'Hardcore Henry' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 13, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Director Ilya Naishuller attends the screening of 'Hardcore Henry' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 13, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Director Robert Budreau attends the 'Born To Be Blue' premiere during the 2016 SXSW Music, Film + Interactive Festival at Topfer Theatre at ZACH on March 13, 2016 in Austin, Texas. (Photo by Neilson Barnard/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actress Dolly Wells attends the premiere of 'Black Mountain Poets' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by Dustin Finkelstein/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actress Laura Patch attends the premiere of 'Black Mountain Poets' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by Dustin Finkelstein/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Writer/director Musa Syeed (L) attends the premiere of 'A Stray' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Robert A Tobiansky/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Karen Radford with Ayla the dog and John Carlos Calubayan speak onstage at the premiere of 'A Stray' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Robert A Tobiansky/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actor Barkhad Abdirahman and Ayla the dog attend the premiere of 'A Stray' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Robert A Tobiansky/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Executive producer Lilly Burns speaks onstage during the premiere of 'Search Party' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Robert A Tobiansky/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: A view of signage during the premiere of 'Search Party' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Robert A Tobiansky/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Director Ben Brewer and actor Elijah Wood attend the screening of 'The Trust' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 13, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: SXSW Film Festival Director Janet Pierson and director Mike Birbiglia attend the screening of 'Don't Think Twice' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 13, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: (L-R) Kate Micucci, Tami Sagher and Gillian Jacobs attend the screening of 'Don't Think Twice' during the 2016 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 13, 2016 in Austin, Texas. (Photo by Mike Windle/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Mayor of Kansas City, Missouri Sly James (L) and Mayor of Pittsburgh, Pennsylvania Bill Peduto speak onstage at 'Beyond Traffic: The Emergence of a Connected City' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Mayor of Columbus, Ohio Andrew Ginther (L) and Mayor of Portland, Oregon Charlie Hales speak onstage at 'Beyond Traffic: The Emergence of a Connected City' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
Anthony Bourdain, host of CNNs Parts Unknown, laughs during the South By Southwest (SXSW) Interactive Festival at the Austin Convention Center in Austin, Texas, U.S., on Sunday, March 13, 2016. The SXSW Interactive Festival features presentations and panels from the brightest minds in emerging technology, scores of networking events hosted by industry leaders and a lineup of special programs showcasing new websites, video games, and startup ideas. Photographer: David Paul Morris/Bloomberg via Getty Images
AUSTIN, TX - MARCH 13: Film editor Josh Crockett (R) and Kristin Slaysman attend the premiere of 'The Master Cleanse' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by James Goulden Photography/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: (L-R) Producer Aaron L. Gilbert and actors Kyle Gallner and Johnny Galecki attend the premiere of 'The Master Cleanse' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by James Goulden Photography/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: MMA fighter Ronda Rousey and football player Odell Beckham Jr. speak onstage at 'Direct from the Source: Athletes Unfiltered' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Diego Donamaria/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: (L-R) Actors Ian Michaels, Melanie Lynskey and Sarah Smick attend the premiere of 'Rainbow Time' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by Jason Bollenbacher/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Producer Natalie Qasabian attends the premiere of 'Rainbow Time' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by Jason Bollenbacher/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actress Melanie Lynskey attends the premiere of 'Rainbow Time' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Lamar D on March 13, 2016 in Austin, Texas. (Photo by Jason Bollenbacher/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Filmmaker Joe Berlinger speaks onstage at 'A Conversation with Barbara Kopple and Joe Berlinger' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Film Critic and Senior Editor at The Austin Chronicle Marjorie Baumgarten speaks onstage at 'A Conversation with Barbara Kopple and Joe Berlinger' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Businessman Marc Cuban speaks during Fireside Chat at Brand Innovators at SXSW on March 13, 2016 in Austin, Texas. (Photo by Michael Bezjian/Getty Images for Brand Innovators LLC)
AUSTIN, TX - MARCH 13: (L-R) Actor Rami Malek, Correspondent at Entertainment Weekly Kevin P. Sullivan, writer/creator Sam Esmail and actor Christian Slater attend 'Coding on Camera: MR. ROBOT & Authenticity on TV' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Actress Rochelle Rose speaks onstage at 'A Conversation with Gaby Hoffmann' during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Author Nelson George attends the Nelson George Keynote during the 2016 SXSW Music, Film + Interactive Festival at Vimeo on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Model Ashley Graham and journalist Joe Zee speak onstage at 'Acceptance Revolution: Fashion's New Body' during the 2016 SXSW Music, Film + Interactive Festival at Westin Austin Downtown on March 13, 2016 in Austin, Texas. (Photo by Diego Donamaria/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Editorial Director of InStyle & StyleWatch Ariel Foxman and actress Kerry Washington attend 'Kerry Washington and the New Rules of Social Stardom' during the 2016 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 13, 2016 in Austin, Texas. (Photo by Heather Kennedy/Getty Images for SXSW)
AUSTIN, TX - MARCH 13: Tom Cullen and Tatiana Maslany appear at the pre-premiere cocktail party for 'The Other Half' at Basecamp during SXSW on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/FilmMagic)
AUSTIN, TX - MARCH 13: Grumpy Cat appears during SXSW on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/FilmMagic)
AUSTIN, TX - MARCH 13: Attendees participate in a virtual reailty enhanced bicycle experience at the IBM installation at SXSW Interactive on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/FilmMagic)
AUSTIN, TX - MARCH 13: Actor Toby Huss appears at the cast cocktail party for 'In A Valley of Violence' during SXSW on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/FilmMagic)
AUSTIN, TX - MARCH 13: Attendees during the cast cocktail party for 'In A Valley of Violence' at Summit during SXSW on March 13, 2016 in Austin, Texas. (Photo by Amy E. Price/FilmMagic)
AUSTIN, TX - MARCH 12: Cast and crew attend the premiere of 'My Father Die' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Ritz on March 12, 2016 in Austin, Texas. (Photo by Sean Mathis/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: Producer Aaron Cruze (L) and actress Cameron Esposito attend the premiere of 'Operator' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Ritz on March 12, 2016 in Austin, Texas. (Photo by Sean Mathis/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: Comedian Ian Edwards speaks onstage at SXSW Comedy with Natasha Leggero during the 2016 SXSW Music, Film + Interactive Festival at The North Door on March 12, 2016 in Austin, Texas. (Photo by JEALEX Photo/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: Baron Vaughn speaks onstage at SXSW Comedy with Natasha Leggero during the 2016 SXSW Music, Film + Interactive Festival at The North Door on March 12, 2016 in Austin, Texas. (Photo by JEALEX Photo/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: Actress Kate Cobb attends the premiere of 'Operator' during the 2016 SXSW Music, Film + Interactive Festival at Alamo Ritz on March 12, 2016 in Austin, Texas. (Photo by Sean Mathis/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: Natasha Leggero speaks onstage at SXSW Comedy with Natasha Leggero during the 2016 SXSW Music, Film + Interactive Festival at The North Door on March 12, 2016 in Austin, Texas. (Photo by JEALEX Photo/Getty Images for SXSW)
AUSTIN, TX - MARCH 12: Actors Ashley Wilkerson (L) and Thomas Q. Jones attend The Samsung Studio at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)
AUSTIN, TX - MARCH 12: Director of New Frontier Lab Programs at Sundance Institute Kamal Sinclair (L) and director Casey Neistat speak onstage during 'Breaking Barriers: How Content Will Accelerate VR and 360' at The Samsung Studio at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)
AUSTIN, TX - MARCH 12: Director Annie O'Neil, director of photography Todd Pinckney and director Jessica Lewis attend the World Premiere After-Party For 'Phil's Camino' At SXSW Film Festival 2016 at Zax Restaurant on March 12, 2016 in Austin, Texas. (Photo by Vivien Killilea/Getty Images)
AUSTIN, TX - MARCH 16: Halle Bailey of Chloe & Halle performs before the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 16: Missy Elliot attends the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 16: Sophia Bush (R) and Queen Latifa attend the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 16: Missy Elliot (R) and First Lady of the United States Michelle Obama attend the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 16: Sophia Bush attends the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 16: Missy Elliot attends the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TX - MARCH 16: First Lady of the United States Michelle Obama attends the keynote address at the Austin Convention Center during the South by Southwest Music Festival on March 16, 2016 in Austin, Texas. (Photo by Gary Miller/Getty Images)
AUSTIN, TEXAS - MARCH 17: Creator of Summer Camp Julia Pott attends the Cartoon Network: Disrupting with Post Its and Pencils panel during SXSW on March 17, 2016 in Austin, Texas. 26003_004 (Photo by Daniel Boczarski/Getty Images for Cartoon Network)
LAS VEGAS, NV - MARCH 31: Singer-songwriter Ryan Adams performs at Music Is Universal presented by Marriott Rewards and Universal Music Group, during SXSW at the JW Marriott Austin on March 16, 2016 in Austin, Texas (Photo by Christopher Polk/Getty Images)
AUSTIN, TX - MARCH 17: Associate Product Manager at Pandora Kevin Kaiser and singer Kat Dahlia during the PANDORA Discovery Den SXSW signing up for AMPcast on March 17, 2015 in Austin, Texas. (Photo by Rachel Murray/Getty Images for Pandora)
AUSTIN, TX - MARCH 17: Musicians Page Burkum and Jack Torrey of the The Cactus Blossoms pose backstage during the PANDORA Discovery Den SXSW on March 17, 2015 in Austin, Texas. (Photo by Rachel Murray/Getty Images for Pandora)
AUSTIN, TEXAS - MARCH 17: Creator of Uncle Grandpa Pete Browngardt attends the Cartoon Network: Disrupting with Post Its and Pencils panel during SXSW on March 17, 2016 in Austin, Texas. 26003_004 (Photo by Daniel Boczarski/Getty Images for Cartoon Network)
AUSTIN, TX - MARCH 17: Erin Davis (son of Miles Davis) serves on the 'Miles Ahead' panel Celebrating the Life & Legacy Of Internationally Renowned Music Icon Miles Davis On His 90th Anniversary at SXSW on March 17, 2016 in Austin, Texas. (Photo by Earl Gibson III/WireImage)
AUSTIN, TX - MARCH 17: Vince Wilburn Jr. (nephew of Miles Davis) serves on the 'Miles Ahead' panel Celebrating Life & Legacy Of Internationally Renowned Music Icon Miles Davis On His 90th Anniversary on March 17, 2016 in Austin, Texas. (Photo by Earl Gibson III/WireImage)
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