Jessica Alba's Honest Co rejects report on detergent ingredients

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Jessica Alba's Company Under Fire with Claims It Lies About Ingredients

(Reuters) -- Honest Co, the shopping startup co-founded by actress Jessica Alba, rejected a Wall Street Journal report that the company used ingredients in its laundry detergent it had pledged to avoid.

The Journal reported on Thursday that two independent lab tests it commissioned determined that Honest's liquid laundry detergent contains sodium lauryl sulfate, or SLS, a skin irritant.

Honest raised $100 million last August, and is reported by Bloomberg to be working with Goldman Sachs and Morgan Stanley on an initial public offering.

"The Journal has falsely claimed our laundry detergent contains Sodium Lauryl Sulfate ... we use Sodium Coco Sulfate (SCS) in our detergent and multi-surface cleaner," Honest said in a blog post.

SCS is less irritating and safer to use in products from skin care to cleaners, Honest said, citing independent studies.

The Journal's report follows a lawsuit in February that accused Honest of fraudulently labeling dozens of home and personal care products as natural, plant-based or chemical-free, causing consumers to overpay.

Check out Honest Company founder Jessica Alba's work out routines below:

25 PHOTOS
Jessica Alba working out
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Jessica Alba's Honest Co rejects report on detergent ingredients
Werking it out in #NYC -excited for my @honest baby spring event @ladureeus later today #honestlovesparis
Got it in this AM w @spingalnichelle πŸ’¦πŸ’¨πŸš΄πŸΎ #cyclehousela
Miss @tracydawnhall and I - AM πŸš΄πŸΎπŸ’¦πŸ’¨ w @SpinGalNichelle @cyclehousela
#werkingitout on #springbreak w @lauren_andersen πŸ’ͺπŸ’¦πŸ’¨
We got it in this AM w @cjennyc 🚲πŸ’ͺπŸ’¨πŸ’¦
We got it in #powersculptyoga @itserinfoster @sweetbabyjamie @tracydawnhall & @omarrlopez led us through the flow πŸ’¦πŸ’¨πŸ’ͺ #sundayfunday
#spinning w mah @honest #homies @jamilvmoen @jennyberkley3 @tracydawnhall led by trainer @ccolewilliams πŸš²πŸ’¦πŸ’¨πŸ’ͺ #weworkitout #staymotivated #workhardplayhard
My #lifer @rrari_5000 and I go hard w @omarrlopez in #Thailand #makinmoviesabroad #mechanicresurrection πŸ’ͺπŸ’¦πŸ’¨
#cracklifeopen @zicococonut ✌️
Got it in w @omarrlopez b4 work- 530 am -don't matter that it's dark #workout #stayhealthy #Thailand #makinmoviesabroad #mechanicresurrection πŸ‘€πŸ™ŒπŸ’ͺ
630am sculpt yoga #hotyoga w @omarrlopez πŸ’¦πŸ’¨πŸ’ͺ
My fitness main @tracydawnhall did it this AM w @cjennyc leading us through πŸ’¦πŸš²πŸ’¨πŸ’ͺ... Wish I could nap- off to work!
Brought my pops @markdalba to 6:30am #hotyoga w @omarrlopez #staymotivated #noexcuses #workhardplayhard
Miss Tina 😽πŸ’ͺ🚲 let us have it tonight πŸ’¦πŸ‘…πŸ‘ w @tracydawnhall #workhardplayhard #staymotivated #doitforyourhealth
#noflexzone my trainer @omarrlopez taking my fitness to the next level #Thailand #makinmoviesabroad #mechanicresurrection -everything hurts
Me and my #rideordie #workout partner @tracydawnhall spun w #cole this AM #motivated #movember #stayhydrated @zicococonut #cracklifeopen
We @galitlaibow @tracydawnhall #chloekirchner got our #hotyoga on w @omarrlopez #workhardplayhard #honestyogi #cracklifeopen
#imjustagirl @nodoubt y'all #kravmaga πŸ’ͺπŸ‘Š #kickass #fightlikeagirl
#upandatem w @allure_magazine #lindawells hosting a super fun and energetic ride this AM! @honest #CrackLifeOpen #weekendworkout #honestworkout πŸ’ͺπŸ’¨πŸ’¦πŸš²
#iwokeuplikethis #crow w @corneliusjonesjr #hotyoga πŸ’ͺπŸ”₯πŸ’¦πŸ’¨πŸ‘Š#cracklifeopen
#goinhard #kravmaga
We sweat we bent we we're spent #hotyoga w @omarrlopez @lauren_andersen #cracklifeopen #stillgotmyhalloweentattoos #dontcare
Kickin A$$ this AM #kravmagaworldwide #cracklifeopen #nopainnogain
Had a great hotyoga class w my dude @omarrlopez #cracklifeopen
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