Oprah loses $27 million in Weight Watchers stock plunge

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Oprah Winfrey Loses $24 Million To Weight Watchers In One Day

Oprah Winfrey lost a small fortune as Weight Watchers stock plummeted Friday.

CNN Money reports that shares of Weight Watchers (WTW) dipped 30% on Friday after the lifestyle brand announced a quarterly loss of $11 million. Winfrey's stake fell by $27 million on Friday as a side effect.

Winfrey signed on to play a big part in Weight Watchers' public image last October when she acquired a 10% stake in the company, joined its board and became a member herself.

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WTW stock is currently trading almost 60% below the peak it hit in November as a result of Winfrey's endorsement. The stock is down 50% for the year, with membership and meeting attendance slipping as well.

Winfrey is believed to have accumulated a profit of close to $30 million since joining up in October. The significant drop has led some to call into question Winfrey's ability to sway public opinion the way she once could. Early ratings for Winfrey's faith-oriented series "Belief" also led to speculation on the dwindling Oprah brand when the show debuted in October.

Variety TV critic Brian Lowry wrote, "Clearly, Winfrey's intention to transform the network that bears her name into 'the world's biggest classroom,' as she once called it, proved more ambitious than was commercially feasible."

View photos of Oprah through the years:

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Oprah loses $27 million in Weight Watchers stock plunge
Daytime talk show hostess Oprah Winfrey gestures to the crowd at the Southwestern High School in Baltimore on Nov. 29, 1988, for quiet during the taping of her show on school violence. (AP Photo/Jason Lee)
Oprah Winfrey, 1970s. (Photo by Film Favorites/Getty Images)
A portrait of Oprah Winfrey upon becoming co anchor of Eyewitness News on WJZ, with co host Jerry Turner, Baltimore, Maryland, June 26, 1978. (Photo by Afro American Newspapers/Gado/Getty Images)
Oprah Winfrey (Photo by DMIPhoto/FilmMagic)
Oprah Winfrey (Photo by SGranitz/WireImage)
Oprah Winfrey (Photo by Ron Galella/WireImage)
Oprah Winfrey (Photo by Jim Smeal/WireImage)
Oprah Winfrey (Photo by James Devaney/WireImage)
Oprah Winfrey (Photo by Dimitrios Kambouris/WireImage)
Oprah Winfrey (Photo by SGranitz/WireImage)
THE TONIGHT SHOW STARRING JOHNNY CARSON -- Pictured: (l-r) Talk show host Oprah Winfrey during an interview with guest host Joan Rivers on January 27, 1986 -- (Photo by: Paul Drinkwater/NBC/NBCU Photo Bank via Getty Images)
Stedman Graham and Oprah Winfrey (Photo by Ron Galella/WireImage)
Talk show host Oprah Winfrey holds her Daytime Emmy for Outstanding Talk or Service Show Host, awarded for the Oprah Winfrey Show, 1987. (Photo by Afro American Newspapers/Gado/Getty Images)
FILE - In this May 22, 1990 file photo, Comedian Bob Hope laughs with television talk show host Oprah Winfrey during the taping of the Oprah Winfrey Show in Chicago. (AP Photo/Charles Bennett, File)
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