Cracker Barrel is opening a new restaurant chain that makes insane gourmet biscuit sandwiches

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Cracker Barrel is launching a new restaurant chain called Holler & Dash.

The first location is opening in March in Homewood, Alabama, and its menu will revolve around one main ingredient: biscuits.

Unlike Cracker Barrel, where most customers dine in, Holler & Dash will offer a fast-casual setting like Chipotle and Panera, where customers can order food at a counter and choose to either dine in or take their food to go.

Cracker Barrel CEO Sandy Cochran says the concept was developed to reach urban customers.

"With its biscuit-inspired menu that pays tribute to the South in an innovative and modern way, Holler & Dash was created to extend our reach into urban [areas] and attract new audiences," Cracker Barrel CEO Sandy Cochran said Tuesday on a conference call with analysts.

Holler & DashFacebook/Holler and DashCracker Barrel has hired chefs Jason McConnell and Brandon Frohne to develop the Holler & Dash menu, according to The Tennessean.

The menu will offer all kinds of biscuit sandwiches and treats, such as a "chicken holler" sandwich with fried chicken, pickles, and cheese, and a "jam" biscuit with chocolate and jelly.

Holler & DashFacebook/Holler and DashHere's the "jam" sandwich.

Holler & DashFacebook/Holler and DashCracker Barrel is known for its Southern fare and kitschy gift shops located along interstate highways across the US.

The chain, which includes 635 restaurants in 42 states, reported a revenue increase of 1.1% to $764 million in the most recent quarter.

Same-store restaurant sales increased 0.6% for the period and same-store retail sales increased 2.6%.

Cracker Barrel hasn't released many details on its new brand yet.

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Cracker Barrel is opening a new restaurant chain that makes insane gourmet biscuit sandwiches
In this Monday, Dec. 20, 2010 photo, patrons leave a Cracker Barrel restaurant and store in South Portland, Maine. It is the northernmost outlet for the southern-style, down-home cooking restaurant chain. (AP Photo/Pat Wellenbach)
In this Monday, Dec. 6, 2010 photo, a variety of goods are on display in the Cracker Barrel restaurant and store in South Portland, Maine. It is the northernmost outlet for the southern-style, down-home cooking restaurant chain. (AP Photo/Pat Wellenbach)
In this Monday, Dec. 6, 2010 photo, Sonja Woods, of Shapleigh, Maine, reads the menu at the Cracker Barrel restaurant and store in South Portland, Maine. It is the northernmost outlet for the southern-style, down-home cooking restaurant chain. (AP Photo/Pat Wellenbach)
Daniella Rubio, 13, left, plays checkers with brother Anthony Rubio, 10, right, with Dominick Rubio, 8, watching at center, as their father, Republican presidential candidate Sen. Marco Rubio, R-Fla., and his family arrive for lunch at a Cracker Barrel Restaurant in Okatie, S.C., Thursday Feb. 11, 2016, after attending a campaign event at the Sun City community. (AP Photo/Jacquelyn Martin)
In this Monday, Dec. 20, 2010 photo, people enter the Cracker Barrel restaurant in South Portland, Maine. It is the northernmost outlet for the southern-style, down-home cooking restaurant chain. (AP Photo/Pat Wellenbach)
Republican presidential candidate, Sen. Marco Rubio, R-Fla. talks with George Meyers, 71, of Bluffton, S.C., as the candidate arrives for lunch at a Cracker Barrel Restaurant in Okatie, S.C.,Thursday Feb. 11, 2016, after attending a campaign event at the Sun City community. (AP Photo/Jacquelyn Martin)
403848 02: People depart a Cracker Barrel Old Country Store restaurant April 12, 2002 in Naperville, IL. The NAACP has joined the racial discrimination lawsuit against Tennessee-based Cracker Barrel restaurants. David Sanford, a lawyer representing other plaintiffs in the case, said the lawsuit was being amended to name the National Association for the Advancement of Colored People as a plaintiff and co-counsel. The class-action lawsuit accuses the Cracker Barrel Old Country Store Inc., headquartered in Lebanon, Tenn., of segregating black customers in the smoking section and denying them service. (Photo by Tim Boyle/Getty Images)
MOUNT JULIET, TN - NOVEMBER 02: Shoppers view items from the Cracker Barrel exclusive Alan Jackson Collection for sale at the Alan Jackson In-Store Appearance To Promote The Alan Jackson Collection at Cracker Barrel on November 2, 2009 in Mount Juliet, Tennessee. (Photo by Frederick Breedon/Getty Images for Cracker Barrel)
MOUNT JULIET, TN - NOVEMBER 02: Shoppers view items from the Cracker Barrel exclusive Alan Jackson Collection for sale at the Alan Jackson In-Store Appearance To Promote The Alan Jackson Collection at Cracker Barrel on November 2, 2009 in Mount Juliet, Tennessee. (Photo by Frederick Breedon/Getty Images for Cracker Barrel)
Packages of Cracker Barrel cheese made by Kraft are displayed at a supermarket in Bath, Maine, on Wednesday, May 5, 2010. Kraft Foods Inc. reports quarterly earnings Thursday, May 6, after the market close. (AP Photo/Pat Wellenbach)
Customers leave a Cracker Barrel restaurant in Franklin, Ky., Thursday, Sept. 12, 2002. The U.S. Justice Department is investigating discrimination claims against Cracker Barrel Old Country Store Inc., the restaurant company's parent said Thursday. Cracker Barrel's parent company, CBRL Group Inc. of Lebanon, Tenn., said it is responding to questions posed by the Justice Department under the Civil Rights Act of 1964. (AP Photo/John Russell)
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