Accelerated Mobile Pages (AMP for short) is an open source initiative Google created to make sites you visit on a smartphone or tablet load faster -- because it turns out that people will give up on a page that takes longer than three seconds to load.
In 2016, three seconds really is a longer time to wait than is probably necessary -- at least that's what Google thinks. So it appears to be giving news sites an incentive to get up to speed.
As of Wednesday, pages made with AMP will start to appear in Google search results for stories or topics in a "Top Stories" section. Since the tool is still new, you might not see the section every time you search.
Considering the "top" placement, though, it's possible that sites using the tool could see more clicks. And these sites rely pretty heavily on Google to get views, so this gives them a reason to get on board.
It's not clear if other types of sites will get the same incentive for using AMP. Regardless, it seems like we're well on our way to never having to wait three seconds for a page to load.
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Google pushes news sites to cut webpage load times
A Google Street View vehicle collects imagery for Google Maps while driving down a street in Calais, northern France, on July 29, 2015. AFP PHOTO / PHILIPPE HUGUEN (Photo credit should read PHILIPPE HUGUEN/AFP/Getty Images)
In this screen shot made Wednesday, July 22, 2015, editing tools available within the Google Photos mobile app are demonstrated on a panoramic iPhone photo shot on July 4, 2015 at Kauffman Stadium in Kansas City, Mo. Googleâs new service for organizing and backing up images blends some of the best of what Apple and Yahoo have rolled out in recent months. (AP Photo/Dan Goodman)
Nest CEO Tony Fadell talks about his company's product updates during a press conference Wednesday, June 17, 2015, in San Francisco. Google's Nest Labs is releasing new versions of its surveillance video camera and talking smoke detector as part of its attempt to turn homes into yet another thing that can be controlled and tracked over the Internet. (AP Photo/Eric Risberg)
An attendee looks through a Legendary Pictures Inc. branded Google Cardboard VR (virtual reality) viewer during the Comic-Con International convention in San Diego, California, U.S., on Thursday, July 9, 2015. Comic-Con International is a nonprofit educational corporation dedicated to creating awareness of comics and related popular art forms. Photographer: Patrick T. Fallon/Bloomberg via Getty Images
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Google staff explain the new 'Internet Cycles' that are designed to bring Internet training to Indian villages after its launch in Mumbai on July 3, 2015. Tata Trusts and Google India launched a special program called Internet Saathi to empower women and their communities in rural India by enabling them to benefit from the Internet. The joint initiative is aimed at bridging the technology gender divide, which currently puts women in rural India at further risk of getting marginalized in the society as the world around them benefits from getting online. AFP PHOTO / INDRANIL MUKHERJEE (Photo credit should read INDRANIL MUKHERJEE/AFP/Getty Images)
The latest Nest Cam surveillance video camera is on display following a news conference Wednesday, June 17, 2015, in San Francisco. Google's Nest Labs is releasing new versions of its surveillance video camera and talking smoke detector as part of its attempt to turn homes into yet another thing that can be controlled and tracked over the Internet. (AP Photo/Eric Risberg)
The Nest Learning Thermostat is on display following a news conference Wednesday, June 17, 2015, in San Francisco. Google's Nest Labs is releasing new versions of its surveillance video camera and talking smoke detector as part of its attempt to turn homes into yet another thing that can be controlled and tracked over the Internet. (AP Photo/Eric Risberg)
A man wearing Google Glass waits for the Google I/O 2015 keynote presentation in San Francisco, Thursday, May 28, 2015. (AP Photo/Jeff Chiu)
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