Rev. Al Sharpton will lead a rally protesting the lack of black Oscar nominees.
The civil rights leader and MSNBC host will orchestrate a demonstration near the Dolby Theater on Sunday right before the Academy Award broadcast begins. Earlier in the day, Sharpton will preach at two Los Angeles churches — the Second Baptist Church and the First AME Church.
The rally is being organized by the National Action Network, the civil rights group Sharpton founded and leads. In an interview with Variety last month, Sharpton said he planned to call for a "tune out," urging viewers not to watch the awards show because voters had not recognized the work of black performers such as Idris Elba ("Beasts of No Nation") and Will Smith ("Concussion"). It's the second straight year that the acting category was made up entirely of white actors.
Rev. Al Sharpton through the years:
Rev. Al Sharpton through the years
Al Sharpton leading Oscar protest over lack of Black nominees
FILE - In this May 2, 2015 file photo, a portrait of the Rev. Dr. Martin Luther King Jr. hangs on the wall behind the Rev. Al Sharpton as he speaks during a rally at the National Action Network, in New York. Sharpton is losing his daily show on MSNBC, with the network saying Wednesday, Aug. 26, 2015, that heâll be downshifted to the weekend. Sharptonâs âPolitics Nationâ aired on weeknights at 6 p.m. EDT for the past four years at the ratings-challenged news network (AP Photo/Mary Altaffer, File)
Activists George Holmes, left, of CORE, Cyril Boynes, center, chairman of the Harlem Corp., and the Rev. Al Sharpton, head of the National Youth Movement, are read their rights by transit police after they were arrested when they tried to enter a subway station in Harlem by paying 75 cents, the former fare, Jan. 4, 1984, in New York. The three were protesting the 15-cent fare hike that took effect Tuesday. (AP Photo/Mario Cabrera)
Moses Stewart, father of slain teenager Yusuf Hawkins, second from left, and activist Rev. Al Sharpton, third from left, exit Brooklyn state Supreme Court in New York, after the sentencing of Joseph Fama and Keith Mondello, defendants in the Bensonhurst murder trials, June 11, 1990. (AP Photo/Frankie Ziths)
Rev. Al Sharpton, center, speak at a press conference in New York, June 11, 1990 after the sentencing of two defendants in the Bensonhurst case, involving the death of Yusuf Hawkins. Hawkins' father Moses Stewart, left, and mother Diane Hawkins, right, look on. (AP Photo/Frankie Ziths)
Activist Rev. Al Sharpton, a candidate for the U.S. Senate, demands an "urban agenda" from Bill Clinton during a rally outside the Intercontinental Hotel, where Clinton is staying during the Democratic National Convention in New York, July 13, 1992. (AP Photo/Doug Mills)
New York mayoral candidate Al Sharpton, right, and former New York Mayor David Dinkins talk to the media Friday, Aug. 15, 1997 outside Coney Island Hospital about the alleged police beating of Abner Louima in the Brooklyn borough of New York. The officers invoked the current mayor's name as they beat him, Louima said. He also said they told him, ``This is Giuliani time. This is not Dinkins time.'' It was an apparent reference to the tougher line on crime that Giuliani, a former prosecutor, has taken as mayor. (AP Photo/Todd Plitt)
The Rev. Al Sharpton waves his arms while singing at a news conference in New York Monday, Jan. 20,1997. Confirming his widely known intention, Sharpton announced that he would seek the Democratic nomiation for mayor of New York City. (AP Photo/Richard Drew)
The Rev. Al Sharpton attends the kickoff event of "A Season For Nonviolence" at the United Nations, Friday Jan. 30, 1998. The event marks the 50th and 30th anniversaries of the assassinations of Mahatma Gandhi and Dr. Martin Luther King, respectively, and brings awareness to their principles of nonviolence currently being practiced. (AP Photo/Bebeto Matthews)
Rev. Al Sharpton gestures in the emergency room of Bellevue Hospital in New York, NY on Tuesday, Nov. 17, 1998. Sharpton was admitted for observation after being hurt in a motor vehicle accident earlier today. (AP Photo/Susan May Tell, New York Post)
Rev. Al Sharpton, center, leaves U.S. District court in Brooklyn with relatives and supporters of Haitian immigrant Abner Louima Tuesday, May 25, 1999, after suspended New York City police officer Justin Volpe pleaded guilty to federal civil rights charges for sodomizing Louima with a wooden stick in a vicious precinct-house assault that created a national outcry against police brutality. (AP Photo/Kathy Willens)
The Rev. Al Sharpton and Carolyn Kennedy of the Greater Caribbean Chamber of Commerce, speak to the media in front of U.S. District Court in Miami Monday, Nov. 27, 2000. Kennedy is one of the plaintiffs in a suit filed by Sharpton against Florida Secretary of State Katherine Harris and Republican presidential nominee George W. Bush, saying that they interferred with the rights of Florida's minority voters. (AP Photo/Wilfredo Lee)
The Rev. Al Sharpton reaches out to supporters after finishing a surprising third in the U.S. Senate primary in New York City, Tuesday night on Sept. 16, 1992. He is flanked by his daughters Ashley, 5, left, and Domenique, 6, right. (AP Photo/Andrew Savulich)
Music legend Michael Jackson, left, listens as Rev. Al Sharpton whispers to him, Saturday, July 6, 2002, at The National Action Network headquarters in Harlem, New York. Jackson spoke of the unfairness and racism in the music industry. (AP Photo/Stephen Chernin)
The Rev. Al Sharpton speaks during an address at the National Press Club in Washington Monday, Aug. 20, 2001. Sharpton announced Monday that he will form a committee to explore a possible bid for the Democratic presidential nomination in 2004. Harvard professor Cornel West looks on at right. (AP Photo/Doug Mills)
Democratic presidential hopeful the Rev. Al Sharpton speaks during a rally celebrating the 40th anniversary of Martin Luther King Jr.'s "I Have a Dream" speech on Thursday, Aug. 28, 2003 in Atlanta. (AP Photo/Erik S. Lesser)
The Rev. Al Sharpton makes a point in his speech during a rally at the Central Baptist Church, Sunday, Sept. 7, 2003, in St. Louis. The rally was held in response to the recent decisions and actions taken by the city regarding the St. Louis City Public School system. (AP Photo/Kyle Ericson)
Singer James Brown, left, joins the Rev. Al Sharpton, right, during the opening of Sharpton's Brookyn, N.Y. campaign headquarters, Wednesday, Feb. 26, 1992. Sharpton is seeking a seat in the U.S. Senate. (AP Photo/Mike Albans)
Democratic presidential hopeful Rev. Al Sharpton makes a point as he answers a question during the Democratic presidential hopefuls debate in Manchester, N.H., Thursday night, Jan. 22, 2004. (AP Photo/Jim Bourg, Pool)
Rev. Al Sharpton, left, speaks to U2's lead singer and activist Bono during the Democratic National Convention at the FleetCenter in Boston, Tuesday, July 27, 2004. (AP Photo/Robert F. Bukaty)
Rev. Al Sharpton waves to the crowd after speaking during the Democratic National Convention at the FleetCenter in Boston, Wednesday, July 28, 2004. (AP Photo/Amy Sancetta)
Rev. Al Sharpton speaks to delegates during the Democratic National Convention at the FleetCenter in Boston, Wednesday, July 28, 2004. (AP Photo/Steven Senne)
Rev. Al Sharpton speaks to delegates during the Democratic National Convention at the FleetCenter in Boston, Wednesday, July 28, 2004. (AP Photo/Stephan Savoia)
The Rev. Al Sharpton walks to the Federal Communications Commission office, Thursday, March 24, 2005 in Washington. Sharpton spoke about regulating airplay for music artists who engage in violence. (AP Photo/Haraz Ghanbari)
The Rev. Al Sharpton, left, uses the phone during a break in a radio show appearance on the Gary Byrd Show at WLIB/WBLS in New York, Wednesday, Sept. 10, 1997. Sharpton appeared with supporter Dick Gregory, right, after Sharpton's strong showing in Tuesday's New York mayoral Democratic primary election, which forced a runoff election against Ruth Messinger, Manhattan borough president. The winner of the Sept. 23 runoff, the first in a New York mayoral race in 20 years, will face the popular Republican incumbent, Rudolph Giuliani, in the Nov. 4 general election. (AP Photo/Kathy Willens)
Rev. Al Sharpton, center, speaks to the media as Rev. Jessie Jackson, upper left, Nicole Paultre, lower left, Rev. Herbert Daughtry, upper right, and mother of Sean Bell, Valerie Bell, lower right, looks on during a vigil at the scene of a police shooting in the Queens borough of New York, Nov. 29, 2006. Sean Bell, 23, and two other unarmed men who were attending Bells bachelor party at a Queens strip club were shot an estimated 50 times by police officers just after leaving on early Saturday, Nov. 25, 2006. Bell was killed hours before he was to have married Nicole Paultre, the mother of his two children. (AP Photo/Adam Rountree)
Rev. Al Sharpton speaks at a viewing of James Brown's body at the Apollo Theater in New York, Thursday, Dec. 28, 2006. Thousands of people danced and sang in the streets outside the Apollo Theater on Thursday in raucous celebration of the music legend's life as his body was displayed to the public on the stage where he made his 1956 debut. (AP Photo/Kathy Willens)
**FILE** Rev. Al Sharpton speaks during the National Association of Black Journalists Convention in Indianapolis in this August file photo. Sharpton said Monday he is seriously considering a run for president. (AP Photo/Darron Cummings)
The Rev. Al Sharpton is interviewed about radio personality Don Imus on the NBC "Today" television show by co-host Meredith Vieira, right, in New York, Thursday April 12, 2007. Embattled broadcaster Don Imus pushed ahead with his annual on-air charity fundraiser Thursday, a day after MSNBC pulled the plug on his TV show because of his latest racial slur. CBS Radio, which has suspended Imus for two weeks without pay beginning next week, said it would "continue to speak with all concerned parties and monitor the situation closely." Sharpton, who has sought Imus' firing, said he will meet Thursday with CBS officials. (AP Photo/Richard Drew)
The Rev. Al Sharpton, speaks to the media outside CBS headquarters, Thursday, April 12, 2007, in New York after hearing of the firing of CBS Radio personality Don Imus by the CBS chief executive Les Moonves. Sharpton had met with Moonves earlier Thursday about remarks made by Imus during his radio broadcast last week. (AP Photo/ Louis Lanzano .
Louisiana Gov. Kathleen Blanco, left, listens as Rev. Al Sharpton speaks Wednesday, Sept. 26, 2007, during a news conference at the Louisiana State Capitol in Baton Rouge, La. (AP Photo/Tim Mueller)
From left, Rep. Maxine Waters, D-Calif., walks with radio personality Michael Baisden, Rev. Al Sharpton, and Melissa Bell during a march in support of the Jena Six in Jena, La., Thursday, Sept. 20, 2007.(AP Photo/Alex Brandon)
Reverend Al Sharpton arrives at the CNN Heroes Awards, honoring everyday people and their extraordinary accomplishments, at the American Museum of Natural History, Thursday, Dec. 6, 2007, in New York. (AP Photo/Peter Kramer)
The Rev. Al Sharpton addresses the Southern Christian Leadership Conference in Kenner, Tuesday, July 29, 2008. The group, founded in New Orleans, is holding its 50th anniversary convention in the area this week. (AP Photo/Bill Haber)
The Rev. Al Sharpton, center, stands beside Caroline Kennedy as they field questions during a news conference outside the famed soul food restaurant Sylvia's in Harlem, New York, Thursday Dec. 18, 2008. The late President John F. Kennedy's daughter acknowledged Wednesday that she is seeking to be appointed to the Senate seat held by Hillary Rodham Clinton, who has been nominated by President-elect Barack Obama to be secretary of state. (AP Photo/Bebeto Matthews)
The Rev. Al Sharpton talks on his cell phone as he arrives at the residence of Michael Jackson's family in Encino, Calif., Monday, June 29, 2009. (AP Photo/Charles Dharapak)
Joe Jackson, rear left, and the Rev Al Sharpton, rear right, attend the Michael Jackson public memorial service held at Staples Center on Tuesday, July 7, 2009, in Los Angeles. (AP Photo/Kevork Djansezian, pool)
The Rev. Al Sharpton addresses a large gathering of workers and supporters Tuesday, April 26, 2011, in Vineland, N.J., outside the Vineland Development Center which houses 350 women with severe disabilities. New Jersey Gov. Chris Christie has proposed closing the center to save money. Sharpton urged the workers in Vineland to demand justice for themselves and the center's residents. (AP Photo/Mel Evans)
The parents of Trayvon Martin, Tracy Martin, second from left, and Sybrina Fulton, second from right, watch a news conference from Washington, with special prosecutor Angela Corey announcing charges against George Zimmerman on Wednesday, April 11, 2012. Front left are Benjamin Crump and Trayvon Martin's brother Jahvaris Fulton, right, and in the back row are W. Franklyn Richardson, Rev. Al Sharpton and Rev. Jamal Bryant. (AP Photo/Evan Vucci, Pool)
The Rev. Al Sharpton, center, walks with demonstrators during a silent march to end the "stop-and-frisk" program in New York, Sunday, June 17, 2012. Thousands of protesters from civil rights groups walked down New York Cityâs Fifth Avenue in total silence on Sunday as they marched in defiance of âstop-and-friskâ tactics employed by city police. (AP Photo/Seth Wenig)
Rev. Al Sharpton speaks during an event to commemorate the 50th anniversary of the 1963 March on Washington at the Lincoln Memorial, Saturday, Aug. 24, 2013, in Washington. (AP Photo/Carolyn Kaster)
The Rev. Al Sharpton delivers a eulogy at the First Corinthian Baptist Church for New York City child Myls Dobson who died after being tortured and starved, Tuesday, Jan. 21, 2014, in the Harlem neighborhood of New York. Sharpton says someone should be "held accountable" for the death. (AP Photo/John Minchillo)
Rev. Al Sharpton speaks during a news conference in New York, Tuesday, April 8, 2014. Sharpton says a report that he spied on New York mafia figures for the FBI in the 1980s is old news. (AP Photo/Seth Wenig)
Rev. Al Sharpton makes a point during the Sunday morning service Sunday, July 20, 2014, at Manhattan's Riverside Church in New York. Sharpton addressed the congregation about the apparent police chokehold death of Eric Garner, who died three days ago in Staten Island, demanding justice for Garner's death. (AP Photo/Kathy Willens)
FILE - In this July 19, 2014 file photo Esaw Garner, center, wife of Eric Garner, breaks down in the arms of Rev. Herbert Daughtry and Rev. Rev. Al Sharpton, right, during a rally in New York. The shooting of an unarmed black teen by Ferguson, Mo., police over the weekend has drawn comparisons to high-profile racially charged deaths of black men and teens around the country. Garner died following a racially-charged incident that included amateur video, one showing an officer putting the 350-pound asthmatic in a choke hold after he refused to be handcuffed. (AP Photo/John Minchillo, File)
Esaw Garner, left, arrives at the spot where her husband Eric Garner died with The Rev. Al Sharpton, center, and Eric Garner's mother Gwen Carr, right, at the start of a march and rally in the Staten Island borough of New York, Saturday, Aug. 23, 2014. The city medical examiner ruled that Eric Garner, 43, died as a result of a police chokehold during an attempted arrest. (AP Photo/Craig Ruttle)
Father of slain teen Michael Brown, Michael Brown, Sr., left, and Reverend Al Sharpton, right, gesture to the crowd at Peace Fest, Sunday, Aug. 24, 2014, in St. Louis. Tomorrow all I want is peace," Brown Sr. told hundreds of people in St. Louisâ largest city park Sunday during brief remarks at a festival that promoted peace over violence. (AP Photo/Bill Boyce)
"If major advertisers know that people are tuning out and the ratings are down, that will impact the bottom line of the value of the Academy and the Academy has to, at some point, determine whether or not it is in their interest to continue excluding people and excluding them at what price," Sharpton said.
Other civil rights groups won't be joining the demonstrations. Rather than protest the awards show, the Hollywood branch of the NAACP said it will work with entertainment industry leaders to promote diversity. Some notable African-American filmmakers and talent, such as Spike Lee and Jada Pinkett Smith, have pledged not to attend this year's Oscars.
NAN rallies are also planned in Cleveland, Detroit, New York, Washington D.C., and Atlanta. It's not clear how close to the show demonstrators will be able to get. Security is expected to be tight, and the area surrounding the Dolby, where the broadcast is held, will be off limits to the general public.