McDonald's is becoming a better place to work

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What's Working for McDonald's?

McDonald's has modernized its menu by adding kale and custom burgers.

And now, there are signs McDonald's is catching up to companies like Chipotle and Starbucks in terms of worker pay and benefits.

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McDonald's has been plagued by the perception that it pays workers close to minimum wage and offers few benefits. The company and individual franchisees have been taking steps to improve the company's reputation and reduce turnover.

For instance, Jason Rippon, who owns franchises in Pennsylvania, told the local news site that he is working on a program that offers prizes if workers can go 30 days without a customer complaint.

Rippon also pays for nicotine gum for workers who want to quit smoking. He plans to start paying for YMCA memberships soon, and started a book subsidy program.

He says he is working for a peer-to-peer program that lets workers recognize one another.

There are indications that more McDonald's franchises are adopting benefits to retain workers.

In Arizona, where McDonald's is hiring 2,000 positions at more than 300 locations, the company is touting a program called "Archways to Opportunity."

The program can help workers advance their English speaking skills and "includes higher-education tuition help for employees who work a minimum of 30 hours," according to The Arizona Republic.

Last year, starting wages at McDonald's 1,500 company-owned restaurants in the US were raised to $1 more than the locally mandated minimum wage. McDonald's expects the average hourly wage for those workers to exceed $10 by the end of this year.

RELATED GALLERY: See photos of U.S. fast-food worker protests for $15 minimum wage

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U.S. fast food worker protests for $15 minimum wage
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McDonald's is becoming a better place to work
NEW YORK, NY - NOVEMBER 10: Low wage workers and supporters protest for a $15 an hour minimum wage on November 10, 2015 in New York, United States. In what organizers are calling a National Day of Action for $15 and hour minimum wage, thousands of people took to the streets across the country to stage protests in front of businesses that are paying some of their workers the minimum wage. Home care workers, employees in retail and fast food restaurants say that the current minimum is not a living wage. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - NOVEMBER 10: New York City Mayor Bill de Blasio makes an appearance in support of low wage workers, many in the fast-food industry, as they join with supporters to demand a minimum wage of $15 an hour on November 10, 2015 in New York, United States. In what organizers are calling a National Day of Action for $15 and hour minimum wage, thousands of people took to the streets across the country to stage protests in front of businesses that are paying some of their workers the minimum wage. Home care workers, employees in retail and fast food restaurants say that the current minimum is not a living wage. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - NOVEMBER 10: Low wage workers and supporters protest for a $15 an hour minimum wage on November 10, 2015 in New York, United States. In what organizers are calling a National Day of Action for $15 and hour minimum wage, thousands of people took to the streets across the country to stage protests in front of businesses that are paying some of their workers the minimum wage. Home care workers, employees in retail and fast food restaurants say that the current minimum is not a living wage. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - NOVEMBER 10: Low wage workers and supporters protest for a $15 an hour minimum wage on November 10, 2015 in New York, United States. In what organizers are calling a National Day of Action for $15 and hour minimum wage, thousands of people took to the streets across the country to stage protests in front of businesses that are paying some of their workers the minimum wage. Home care workers, employees in retail and fast food restaurants say that the current minimum is not a living wage. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - NOVEMBER 10: Low wage workers and supporters protest for a $15 an hour minimum wage on November 10, 2015 in New York, United States. In what organizers are calling a National Day of Action for $15 and hour minimum wage, thousands of people took to the streets across the country to stage protests in front of businesses that are paying some of their workers the minimum wage. Home care workers, employees in retail and fast food restaurants say that the current minimum is not a living wage. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - NOVEMBER 10: Low wage workers and supporters protest for a $15 an hour minimum wage on November 10, 2015 in New York, United States. In what organizers are calling a National Day of Action for $15 and hour minimum wage, thousands of people took to the streets across the country to stage protests in front of businesses that are paying some of their workers the minimum wage. Home care workers, employees in retail and fast food restaurants say that the current minimum is not a living wage. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - NOVEMBER 10: Low wage workers and supporters protest for a $15 an hour minimum wage on November 10, 2015 in New York, United States. In what organizers are calling a National Day of Action for $15 and hour minimum wage, thousands of people took to the streets across the country to stage protests in front of businesses that are paying some of their workers the minimum wage. Home care workers, employees in retail and fast food restaurants say that the current minimum is not a living wage. (Photo by Spencer Platt/Getty Images)
FORT LAUDERDALE, FL - SEPTEMBER 10: Laura Rollins joins with others to protest in front of a McDonald's restaurant in support of a $15 an hour minimum wage on September 10, 2015 in Fort Lauderdale, Florida. Seattle, San Francisco and Los Angeles are among cities that have adopted a $15 an hour minimum wages. (Photo by Joe Raedle/Getty Images)
FORT LAUDERDALE, FL - SEPTEMBER 10: Laura Pierre joins with others to protest in support of a $15 an hour minimum wage on September 10, 2015 in Fort Lauderdale, Florida. Seattle, San Francisco and Los Angeles are among cities that have adopted a $15 an hour minimum wages. (Photo by Joe Raedle/Getty Images)
CHICAGO, IL - JUNE 22: Marie Gasaway protests with fast food workers and community activists outside a McDonald's restaurant in the Loop on June 22, 2015 in Chicago, Illinois. The protestors were calling for an increase in the minimum wage to $15-dollars-per-hour. The demonstration was staged to coincide with the 4th hearing of the Wage Board in New York City as it debates the $15-dollar-per-hour increase for its workers. (Photo by Scott Olson/Getty Images)
FORT LAUDERDALE, FL - SEPTEMBER 10: Protesters in support of a $15 an hour minimum wage march together on September 10, 2015 in Fort Lauderdale, Florida. Seattle, San Francisco and Los Angeles are among cities that have adopted a $15 an hour minimum wages. (Photo by Joe Raedle/Getty Images)
CHICAGO, IL - JUNE 22: A woman begs for change as fast food workers and community activists protest outside a McDonald's restaurant in the Loop on June 22, 2015 in Chicago, Illinois. The demonstrators were calling for an increase in the minimum wage to $15-dollars-per-hour. The demonstration was staged to coincide with the 4th hearing of the Wage Board in New York City as it debates the $15-dollar-per-hour increase for its workers. (Photo by Scott Olson/Getty Images)
CHICAGO, IL - JUNE 22: Juan Hernandez, 8, protests with his mother, who works for McDonald's, and other fast food workers and community activists outside a McDonald's restaurant in the Loop on June 22, 2015 in Chicago, Illinois. The protestors were calling for an increase in the minimum wage to $15-dollars-per-hour. The demonstration was staged to coincide with the 4th hearing of the Wage Board in New York City as it debates the $15-dollar-per-hour increase for its workers. (Photo by Scott Olson/Getty Images)
CHICAGO, IL - JUNE 22: Fast food workers and community activists protest outside a McDonald's restaurant in the Loop on June 22, 2015 in Chicago, Illinois. The protestors were calling for an increase in the minimum wage to $15-dollars-per-hour. The demonstration was staged to coincide with the 4th hearing of the Wage Board in New York City as it debates the $15-dollar-per-hour increase for its workers. (Photo by Scott Olson/Getty Images)
CHICAGO, IL - JUNE 22: Fast food workers and community activists protest outside a McDonald's restaurant in the Loop on June 22, 2015 in Chicago, Illinois. The protestors were calling for an increase in the minimum wage to $15-dollars-per-hour. The demonstration was staged to coincide with the 4th hearing of the Wage Board in New York City as it debates the $15-dollar-per-hour increase for its workers. (Photo by Scott Olson/Getty Images)
Demonstrators march past a McDonald's Corp. restaurant during a rally in Oak Brook, Illinois, U.S., on Wednesday, May 20, 2015. Labor activists seeking $15-an-hour wages marched on McDonald's headquarters on Wednesday, marking the second straight year of protests ahead of the fast-food chain's annual meeting. Photographer: Daniel Acker/Bloomberg via Getty Images
CHICAGO, IL - JUNE 22: Fast food workers and community activists protest outside a McDonald's restaurant in the Loop on June 22, 2015 in Chicago, Illinois. The protestors were calling for an increase in the minimum wage to $15-dollars-per-hour. The demonstration was staged to coincide with the 4th hearing of the Wage Board in New York City as it debates the $15-dollar-per-hour increase for its workers. (Photo by Scott Olson/Getty Images)
Demonstrators march during a rally near a McDonald's Corp. restaurant and the headquarters in Oak Brook, Illinois, U.S., on Wednesday, May 20, 2015. Labor activists seeking $15-an-hour wages marched on McDonald's headquarters on Wednesday, marking the second straight year of protests ahead of the fast-food chain's annual meeting. Photographer: Daniel Acker/Bloomberg via Getty Images
A demonstrator holds a sign that reads 'People and Planet over Profit' during a rally near a McDonald's Corp. restaurant and headquarters in Oak Brook, Illinois, U.S., on Wednesday, May 20, 2015. Labor activists seeking $15-an-hour wages marched on McDonald's headquarters on Wednesday, marking the second straight year of protests ahead of the fast-food chain's annual meeting. Photographer: Daniel Acker/Bloomberg via Getty Images
Demonstrators march during a rally near McDonald's Corp. headquarters in Oak Brook, Illinois, U.S., on Wednesday, May 20, 2015. Labor activists seeking $15-an-hour wages marched on McDonald's headquarters on Wednesday, marking the second straight year of protests ahead of the fast-food chain's annual meeting. Photographer: Daniel Acker/Bloomberg via Getty Images
Demonstrators march during a rally near McDonald's Corp. headquarters in Oak Brook, Illinois, U.S., on Wednesday, May 20, 2015. Labor activists seeking $15-an-hour wages marched on McDonald's headquarters on Wednesday, marking the second straight year of protests ahead of the fast-food chain's annual meeting. Photographer: Daniel Acker/Bloomberg via Getty Images
Home health care workers and other protesters hold signs at a rally in support of minimum wage increase in New York, U.S., on Wednesday, April 15, 2015. Fast-food workers held rallies in 236 U.S. cities Wednesday in their biggest protest yet for higher pay and union rights. Photographer: Victor J. Blue/Bloomberg via Getty Images
Home health care workers hold signs at a rally in support of minimum wage increase in New York, U.S., on Wednesday, April 15, 2015. Fast-food workers held rallies in 236 U.S. cities Wednesday in their biggest protest yet for higher pay and union rights. Photographer: Victor J. Blue/Bloomberg via Getty Images
Protesters hold signs at a rally in support of minimum wage increase in New York, U.S., on Wednesday, April 15, 2015. Fast-food workers held rallies in 236 U.S. cities Wednesday in their biggest protest yet for higher pay and union rights. Photographer: Victor J. Blue/Bloomberg via Getty Images
Protesters hold signs at a rally in support of minimum wage increase in New York, U.S., on Wednesday, April 15, 2015. Fast-food workers held rallies in 236 U.S. cities Wednesday in their biggest protest yet for higher pay and union rights. Photographer: Victor J. Blue/Bloomberg via Getty Images
Protesters hold up a Ronald McDonald puppet at a rally in support of minimum wage increase in New York, U.S., on Wednesday, April 15, 2015. Fast-food workers held rallies in 236 U.S. cities Wednesday in their biggest protest yet for higher pay and union rights. Photographer: Victor J. Blue/Bloomberg via Getty Images
Signs lay in the street before the start of a rally in support of minimum wage increase in New York, U.S., on Wednesday, April 15, 2015. Fast-food workers held rallies in 236 U.S. cities Wednesday in their biggest protest yet for higher pay and union rights. Photographer: Victor J. Blue/Bloomberg via Getty Images
Protesters hold signs at a rally in support of minimum wage increase in New York, U.S., on Wednesday, April 15, 2015. Fast-food workers held rallies in 236 U.S. cities Wednesday in their biggest protest yet for higher pay and union rights. Photographer: Victor J. Blue/Bloomberg via Getty Images
CHICAGO, IL - APRIL 15: Demonstrators gather in front of a McDonald's restaurant to call for an increase in minimum wage on April 15, 2015 in Chicago, Illinois. The demonstration was one of many held nationwide to draw attention to the cause. (Photo by Scott Olson/Getty Images)
CHICAGO, IL - APRIL 15: Demonstrators gather in front of a McDonald's restaurant to call for an increase in minimum wage on April 15, 2015 in Chicago, Illinois. The demonstration was one of many held nationwide to draw attention to the cause. (Photo by Scott Olson/Getty Images)
CHICAGO, IL - APRIL 15: Demonstrators gather in front of a McDonald's restaurant to call for an increase in minimum wage on April 15, 2015 in Chicago, Illinois. The demonstration was one of many held nationwide to draw attention to the cause. (Photo by Scott Olson/Getty Images)
Fast food workers, healthcare workers and their supporters shout slogans at a rally and march to demand an increase of the minimum wage to 15USD per hour, in Los Angeles on December 4, 2014. The nationwide protest is expected to reach 190 US cities. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
Fast food workers, healthcare workers and their supporters shout slogans at a rally and march to demand an increase of the minimum wage to 15USD per hour, in Los Angeles on December 4, 2014. The nationwide protest is expected to reach 190 US cities. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
Two women order food as striking fast food workers, home healthcare workers and their supporter shout slogans inside a MCDonalds during a rally and march to demand an increase of the minimum wage to 15USD per hour, in Los Angeles on December 4, 2014. The nationwide protest is expected to reach 190 US cities. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
NEW YORK, NY - DECEMBER 04: Protesters march through the streets demanding a raise on the minimum wage to $15 per hour on December 4, 2014 in New York, United States. The movement, driven largely by fast food workers, has risen in prominence in the past year; today's protests were also joined by demonstrators angry at the Grand jury verdict to not indict the police officer who killed Eric Garner in July, 2014. (Photo by Andrew Burton/Getty Images)
NEW YORK, NY - DECEMBER 04: Protesters march through a McDonalds demanding a raise on the minimum wage to $15 per hour on December 4, 2014 in New York, United States. The movement, driven largely by fast food workers, has risen in prominence in the past year; today's protests were also joined by demonstrators angry at the Grand jury verdict to not indict the police officer who killed Eric Garner in July, 2014. (Photo by Andrew Burton/Getty Images)
WASHINGTON, DC - DECEMBER 04: U.S. Sen. Bernie Sanders (I-VT) speaks to low-wage federal contract workers during a protest where the workers demanded presidential action to win an increase to $15 an hour wage December 4, 2014 in Washington, DC. A number of workers were expected to walk off their jobs later in the day as part of the protest. (Photo by Win McNamee/Getty Images)
WASHINGTON, DC - DECEMBER 04: Low-wage federal contract workers block rush hour traffic on Independence Avenue while demanding presidential action to win an increase to $15 an hour wage December 4, 2014 in Washington, DC. A number of workers were expected to walk off their jobs later in the day as part of the protest. (Photo by Win McNamee/Getty Images)
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McDonald's started offering five days of paid vacation to workers with one year of employment. These changes only affect 10% of McDonald's workers — it's up to franchisees to determine the wages at their restaurants.

The increased pay and benefits come at a crucial time for McDonald's.

Only 55% of franchisees polled in an internal survey said that "satisfaction in high" among workers in their restaurants, according to Candice Choi at The Associated Press. That's down from 68% a year ago.

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