Rihanna takes the fashion industry by storm with new Fenty x Puma collaboration

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Rihanna F/W16 Runway Fashion Show
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Rihanna takes the fashion industry by storm with new Fenty x Puma collaboration

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

FENTY x PUMA by Rihanna Fall 2016

Photo by Antonio de Moraes Barros Filho/FilmMagic

Naomi Campbell attends FENTY x PUMA by Rihanna

Photo by Kris Connor/WireImage

Ne-yo attends FENTY x PUMA by Rihanna

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Pete Wentz attends FENTY x PUMA by Rihanna

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J. Alexander attends FENTY x PUMA by Rihanna

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Chris Rock attends FENTY x PUMA by Rihanna

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Rihanna attends FENTY x PUMA by Rihanna

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BY MOLLY WINDING

Rihanna's latest work of creative genius surprisingly enough has nothing to do with her killer pipes, rather, it has everything to do with her Puma collaboration. The singer-turned-fashion designer is undoubtedly taking the athletic wear brand to new heights, blazing the trail for Puma to really make a name for itself in the fashion space. The timing for such a collaboration is ideal, as every major design house is expanding their own lines to include pieces that fall under the increasingly popular 'athleisure' apparel category. Just yesterday we were introduced to Polo Ralph Lauren's new athleisure collection for women.

The Fenty x Puma collection features everything from oversized fur coats and fur backpacks to baggy sweatpants and asymmetrical maxi dresses, not to mention the famed 'Crawler' sneakers and sporty-looking stilettos.

FENTY PUMA by Rihanna AW16 Collection - Arrivals - Fall 2016 New York Fashion Week

Before taking in the spectacle that was the Fenty x Puma runway show, we chatted with Rihanna herself about her brand new collection. We wanted to know why Puma, of any brand the popstar could have paired with for her line?

"For me, they let me have a lot of room creatively," she said. "That was something that I couldn't buy. To be able to express yourself freely in a creative manner, it was special and it felt like the right place. I was excited to take on the challenge, and Puma, they've been around for a long time and they're a legit sports brand. I feel like we were a match made in heaven."



It became clear during the runway show that the sportswear brand did, in fact, give her an enormous amount of leeway with her collection, which looks nothing like any Puma-branded item we've ever seen in the past.

"The vibe of the collection is street wear, like Japanese street culture but with gothic undertones," Rihanna said. "We use a lot of basic colors -- black, white, grey, because I wanted to keep it sporty. We stepped out of the sporty silhouettes sometimes, a lot of times stepped out of the sporty fabrics," she said. The singer was wearing a Fenty jacket over her gown, which was jersey lined but velvet on the outside.

FENTY PUMA by Rihanna AW16 Collection - Backstage - Fall 2016 New York Fashion Week

"It's very different from anything Puma's ever done," the singer said, "and I'm excited to see what the fans of Puma and fashion think about it."

Despite that the Fenty collection was shown with models who donned black lipstick, white painted hair and white eyelashes, Rihanna ensured us that there is no one Fenty girl, and she certainly doesn't have to be goth to rock the line.

"I love women who enjoy who they are," she said. "Women who are confident and not afraid to be that, and even when they're shy, they just are shy. I love women who embrace who they are. We're all different but we're all here for a reason, so the Fenty girl, there's no one girl. Any girl can be a Fenty girl as long as they enjoy who they are."

With a brand message like that, we couldn't be happier for the über talented Rihanna, who's sure to continue to wow the fashion industry with her unique designs. We may have to wait for her Fenty collection to come out, but you can shop her favorite Puma products here.

Click through the gallery above to see some of the looks from the Fenty x Puma runway show, or click through the gallery below to see photos of Rihanna through the years.
39 PHOTOS
Rihanna
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Rihanna takes the fashion industry by storm with new Fenty x Puma collaboration
Rihanna attends the 2nd Annual Diamond Ball at The Barker Hangar on December 10, 2015 in Santa Monica, Calif. (Photo by Jordan Strauss/Invision/AP)
Rihanna performs at the 2015 We Can Survive Concert at the Hollywood Bowl on Saturday, Oct. 24, 2015, in Los Angeles. (Photo by Rich Fury/Invision/AP)
Rihanna attends the CFDA Fashion Awards on Monday, June 2, 2014 in New York. (Photo by Charles Sykes/Invision/AP)
Rihanna attends the CFDA Fashion Awards on Monday, June 2, 2014 in New York. (Photo by Charles Sykes/Invision/AP)
Rihanna attends the CFDA Fashion Awards on Monday, June 2, 2014 in New York. (Photo by Charles Sykes/Invision/AP)
Rihanna attends the CFDA Fashion Awards on Monday, June 2, 2014 in New York. (Photo by Charles Sykes/Invision/AP)
Rihanna attends the CFDA Fashion Awards on Monday, June 2, 2014 in New York. (Photo by Charles Sykes/Invision/AP)
Rihanna attends the CFDA Fashion Awards on Monday, June 2, 2014 in New York. (Photo by Charles Sykes/Invision/AP)
Rihanna attends the CFDA Fashion Awards on Monday, June 2, 2014 in New York. (Photo by Charles Sykes/Invision/AP)
Rihanna attends the CFDA Fashion Awards on Monday, June 2, 2014 in New York. (Photo by Charles Sykes/Invision/AP)
Rihanna attends the CFDA Fashion Awards on Monday, June 2, 2014 in New York. (Photo by Charles Sykes/Invision/AP)
Singer Rihanna arrives at The Metropolitan Museum of Art's Costume Institute benefit gala celebrating "Charles James: Beyond Fashion" on Monday, May 5, 2014, in New York.
Singer Rihanna arrives at The Metropolitan Museum of Art's Costume Institute benefit gala celebrating "Charles James: Beyond Fashion" on Monday, May 5, 2014, in New York. (Photo by Evan Agostini/Invision/AP)
Rihanna attends The Metropolitan Museum of Art's Costume Institute benefit gala celebrating "Charles James: Beyond Fashion" on Monday, May 5, 2014, in New York. (Photo by Charles Sykes/Invision/AP)
Rihanna attends The Metropolitan Museum of Art's Costume Institute benefit gala celebrating "Charles James: Beyond Fashion" on Monday, May 5, 2014, in New York. (Photo by Evan Agostini/Invision/AP)
Rihanna arrives at the MTV Movie Awards on Sunday, April 13, 2014, at Nokia Theatre in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Rihanna arrives at the MTV Movie Awards on Sunday, April 13, 2014, at Nokia Theatre in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Rihanna arrives at the MTV Movie Awards on Sunday, April 13, 2014, at Nokia Theatre in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Rihanna arrives at the MTV Movie Awards on Sunday, April 13, 2014, at Nokia Theatre in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Rihanna arrives at the MTV Movie Awards on Sunday, April 13, 2014, at Nokia Theatre in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Rihanna arrives at the 55th annual Grammy Awards on Sunday, Feb. 10, 2013, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Rihanna arrives at the 55th annual Grammy Awards on Sunday, Feb. 10, 2013, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Rihanna arrives at the 55th annual Grammy Awards on Sunday, Feb. 10, 2013, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Rihanna arrives at the 55th annual Grammy Awards on Sunday, Feb. 10, 2013, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
LOS ANGELES, CA - APRIL 13: Singer Rihanna attends the 2014 MTV Movie Awards at Nokia Theatre L.A. Live on April 13, 2014 in Los Angeles, California. (Photo by Christopher Polk/Getty Images for MTV)
LOS ANGELES, CA - FEBRUARY 10: Singer Rihanna (jewelry detail) attends the 55th Annual GRAMMY Awards at STAPLES Center on February 10, 2013 in Los Angeles, California. (Photo by Christopher Polk/Getty Images for NARAS)
Rihanna arrives at the 55th annual Grammy Awards on Sunday, Feb. 10, 2013, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Rihanna arrives at the MTV Video Music Awards on Thursday, Sept. 6, 2012, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Rihanna arrives at the MTV Video Music Awards on Thursday, Sept. 6, 2012, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Rihanna arrives at the MTV Video Music Awards on Thursday, Sept. 6, 2012, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Performer Rihanna arrives for the Brit Awards 2012 at the O2 Arena in London, Tuesday, Feb. 21, 2012. (AP Photo/Jonathan Short)
Performer Rihanna arrives for the Brit Awards 2012 at the O2 Arena in London, Tuesday, Feb. 21, 2012. (AP Photo/Jonathan Short)
Performer Rihanna arrives for the Brit Awards 2012 at the O2 Arena in London, Tuesday, Feb. 21, 2012. (AP Photo/Jonathan Short)
Performer Rihanna arrives for the Brit Awards 2012 at the O2 Arena in London, Tuesday, Feb. 21, 2012. (AP Photo/Jonathan Short)
Rihanna arrives at the MTV Video Music Awards on Thursday, Sept. 6, 2012, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
LOS ANGELES, CA - JUNE 07: Rihanna attends the Spike TV's 'Guys Choice' Awards held at the Sony Studios on June 7, 2014 in Los Angeles, California. (Photo by Tommaso Boddi/WireImage)
NEW YORK, NY - SEPTEMBER 22: (L-R) Cliff Dixon, Kevin Durant, Fabolous and Ne-Yo attend Kevin Durant's 25th Birthday Party at Avenue on September 22, 2013 in New York City. (Photo by Johnny Nunez/WireImage)
NEW YORK, NY - SEPTEMBER 22: (L-R) Wale, Kevin Durant and Cliff Dixon attend Kevin Durant's 25th Birthday Party Avenue Club on September 22, 2013 in New York City. (Photo by Johnny Nunez/WireImage)
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