Kendall Jenner sues acne treatment company for millions

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Kendall Jenner Suing Skincare Company For 10 Million Dollars!

You definitely can't say a celebrity endorses a product if they don't.

"Face and body solutions" company Cutera is learning those legal lessons the hard way.

The company published an advertisement featuring a photo, quote and endorsement from Jenner in an attempt to sell its Cutera Laser Genesis product.

SEE ALSO: Kylie Jenner and friends made a super dramatic Snapchat soap opera

"Acne 'Completely Ruined' Kendall Jenner's Self-Esteem," the ad reads. "Visits to a dermatologist for Laser Genesis (a treatment to help reduce redness and scars) has left her with nearly flawless skin."

It turns out, Jenner neither gave Cutera permission to use the photo nor did she endorse the product. It's likely Cutera pulled the "completely ruined" quote from something similar she said on her app last year.

Now, Cutera's gotten a crash course in the consequences of misrepresentation, and Jenner's suing them for the "eight-figure sum" she would've charged for this kind of endorsement. The amount could total $10 million.

Well, Cutera might be several million dollars in the hole, but at least they've gained a newfound understanding of right of publicity law.

And that's priceless, right?

See photos of Kendall Jenner through the years:
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Kendall Jenner through the years
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Kendall Jenner sues acne treatment company for millions
CANNES, FRANCE - MAY 20: Kendall Jenner attends the Premiere of 'Youth' during the 68th annual Cannes Film Festival on May 20, 2015 in Cannes, France. (Photo by Ian Gavan/Getty Images)
HOLLYWOOD, : Former US gold medal decathlete Bruce Jenner (C), his wife Kris (R) and children Kylie (L) and Kendall (BELOW) appear at the, 10 December 2000, premiere of Walt Disney's 'The Emperor's New Groove' at the El Capitan Theater in Hollywood, CA. The film opens in the US on 15 December 2000 AFP Photo/Scott NELSON (Photo credit should read Scott Nelson/AFP/Getty Images)
IRVINE, CA - MAY 10: TV personalities Kendall Jenner and Kylie Jenner arrive at the KIIS-FM's 2008 Wango Tango concert held at the Verizon Wireless Amphitheater on May 10, 2008 in Irvine, California. (Photo by Noel Vasquez/Getty Images)
LOS ANGELES, CA - JUNE 08: Television personalities Khloe Kardashian and Kendall Jenner at the A Time for Heroes Celebrity Carnival Sponsored by Disney benefiting the Elizabeth Glaser Pediatric AIDS Foundation at the Wadsworth Theater on June 8, 2008 in Los Angeles, California. (Photo by John Shearer/Getty Images)
LOS ANGELES, CA - JULY 15: Kendall Jenner arrives at the 2009 ESPY Awards held at Nokia Theatre LA Live on July 15, 2009 in Los Angeles, California. The 17th annual ESPYs will air on Sunday, July 19 at 9PM ET on ESPN. (Photo by Jason Merritt/Getty Images)
UNIVERSAL CITY, CA - AUGUST 09: (L-R) TV Personalities Kylie Jenner, Kendall Jenner and Kim Kardashian arrives at the 2009 Teen Choice Awards held at Gibson Amphitheatre on August 9, 2009 in Universal City, California. (Photo by Jason Merritt/Getty Images)
HOLLYWOOD - SEPTEMBER 29: Kendall Jenner poses for a picture at the Onitsuka Tiger's record release party for Selena Gomez and the Scene held at the Siren Studios on September 29, 2009 in Hollywood, California. (Photo by Toby Canham/Getty Images)
LOS ANGELES, CA - JUNE 24: (L-R) Sisters Kylie Jenner, Kourtney Kardashian, Kim Kardashian and Kendall Jenner arrive at the premiere of Summit Entertainment's 'The Twilight Saga: Eclipse' during the 2010 Los Angeles Film Festival at Nokia Theatre L.A. Live on June 24, 2010 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)
LOS ANGELES, CA - JUNE 24: Actress Kendall Jenner arrives at the premiere of Summit Entertainment's 'The Twilight Saga: Eclipse' during the 2010 Los Angeles Film Festival at Nokia Theatre L.A. Live on June 24, 2010 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)
HOLLYWOOD - SEPTEMBER 13: TV personality Kendall Jenner attends the premiere of Screen Gems' 'Easy A' at Grauman's Chinese Theatre on September 13, 2010 in Hollywood, California. (Photo by David Livingston/Getty Images)
LOS ANGELES, CA - OCTOBER 01: TV personality Kendall Jenner arrives at The 8th Annual Teen Vogue Young Hollywood Party at Paramount Studios on October 1, 2010 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)
LOS ANGELES, CA - OCTOBER 01: TV personality Kendall Jenner arrives at The 8th Annual Teen Vogue Young Hollywood Party at Paramount Studios on October 1, 2010 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)
LOS ANGELES, CA - NOVEMBER 15: TV personalities Kendall Jenner, Khloe Kardashian and Kylie Jenner arrive at the premiere of Screen Gems' 'Burlesque' at Grauman's Chinese Theater on November 15, 2010 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
LOS ANGELES, CA - FEBRUARY 24: TV personalities Kylie and Kendall Jenner arrive at the premiere of CBS Films' 'Beastly' at The Grove on February 24, 2011 in Los Angeles, California. (Photo by Angela Weiss/Getty Images)
LOS ANGELES, CA - APRIL 21: Television personalities Kendall Jenner and Kylie Jenner arrive at the premiere of Walt Disney Pictures' 'Prom' at the El Capitan on April 21, 2011 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)
NEW YORK, NY - SEPTEMBER 14: Kendall Jenner prepares backstage at the Evening Sherri Hill Spring 2012 fashion show during Mercedes-Benz Fashion Week on September 14, 2011 in New York City. (Photo by Paul Zimmerman/Getty Images)
NEW YORK, NY - SEPTEMBER 14: Kendall Jenner walks walks the runway at the Evening Sherri Hill Spring 2012 fashion show during Mercedes-Benz Fashion Week at Trump Tower Grand Corridor on September 14, 2011 in New York City. (Photo by Jeff Schear/Getty Images)
LAS VEGAS, NV - DECEMBER 15: Television personalities Kendall Jenner (L) and Kylie Jenner arrive at the grand opening of the Kardashian Khaos store at The Mirage Hotel & Casino December 15, 2011 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)
LOS ANGELES, CA - NOVEMBER 14: TV personality Kendall Jenner arrives at Summit Entertainment's 'The Twilight Saga: Breaking Dawn - Part 1' premiere at Nokia Theatre L.A. Live on November 14, 2011 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)
NEW YORK, NY - SEPTEMBER 07: Kendall and Kylie Jenner walk the runway at the Evening Sherri Hill spring 2013 fashion show during Mercedes-Benz Fashion Week at Trump Tower Grand Corridor on September 7, 2012 in New York City. (Photo by Taylor Hill/Getty Images)
NEW YORK, NY - SEPTEMBER 10: Kendall Jenner walks the runway in the Abbey Dawn By Avril Lavigne Spring 2013 fashion show at Metropolitan Pavilion on September 10, 2012 in New York City. (Photo by Mark Von Holden/Getty Images)
NEW YORK, NY - FEBRUARY 06: Kendall Jenner poses backstage at the Heart Truth 2013 Fashion Show at Hammerstein Ballroom on February 6, 2013 in New York City. (Photo by Theo Wargo/Getty Images for Heart Truth)
LOS ANGELES, CA - NOVEMBER 24: TV personality Kendall Jenner attends the 2013 American Music Awards at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California. (Photo by Jason Kempin/Getty Images)
LONDON, ENGLAND - FEBRUARY 17: Kendall Jenner walks the runway at the Giles show at London Fashion Week AW14 at on February 17, 2014 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
NEW YORK, NY - AUGUST 28: Kendall Jenner (L) and Kylie Jenner attend DuJour Magazine's Jason Binn celebrating Kendall and Kylie Jenner's Bruce Weber shoot presented by Juice Press at Lavo Restaurant on August 28, 2014 in New York City. (Photo by Astrid Stawiarz/Getty Images for DuJour Magazine)
NEW YORK, NY - SEPTEMBER 07: Model Kendall Jenner walks the runway at the Diane Von Furstenberg fashion show during Mercedes-Benz Fashion Week Spring 2015 at Spring Studios on September 7, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
PARIS, FRANCE - JANUARY 27: Model Kendall Jenner walks the runway during the Chanel show as part of Paris Fashion Week Haute Couture Spring/Summer 2015 on January 27, 2015 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
LOS ANGELES, CA - NOVEMBER 23: Model Kendall Jenner attends the 2014 American Music Awards at Nokia Theatre L.A. Live on November 23, 2014 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)
NEW YORK, NY - FEBRUARY 18: Kendall Jenner walks the runway at the Michael Kors fashion show during Mercedes-Benz Fashion Week Fall at Spring Studios on February 18, 2015 in New York City. (Photo by JP Yim/Getty Images for Michael Kors)
NEW YORK, NY - FEBRUARY 17: Kendall Jenner walks the runway at the Marc By Marc Jacobs fashion show during Mercedes-Benz Fashion Week Fall 2015 at Pier 36 on February 17, 2015 in New York City. (Photo by Neilson Barnard/Getty Images)
Model Kendall Jenner presents a creation for fashion house Fendi at the women Fall / Winter 2015/16 Milan's Fashion Week on February 26, 2015. AFP PHOTO / GIUSEPPE CACACE (Photo credit should read GIUSEPPE CACACE/AFP/Getty Images)
NEW YORK, NY - MAY 04: Kendall Jenner attends the 'China: Through The Looking Glass' Costume Institute Benefit Gala at the Metropolitan Museum of Art on May 4, 2015 in New York City. (Photo by Andrew H. Walker/Getty Images for Variety)
CAP D'ANTIBES, FRANCE - MAY 21: Kendall Jenner attends amfAR's 22nd Cinema Against AIDS Gala, Presented By Bold Films And Harry Winston at Hotel du Cap-Eden-Roc on May 21, 2015 in Cap d'Antibes, France. (Photo by Ian Gavan/Getty Images)
LOS ANGELES, CA - JULY 15: Model Kendall Jenner attends The 2015 ESPYS at Microsoft Theater on July 15, 2015 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)
NEW YORK, NY - SEPTEMBER 13: Model Kendall Jenner walks the runway at the Diane Von Furstenberg Spring 2016 fashion show during New York Fashion Week at Spring Studios on September 13, 2015 in New York City. (Photo by JP Yim/Getty Images)
Model Kendall Jenner presents a creation during the 2015 Victoria's Secret Fashion Show in New York on November 10, 2015. AFP PHOTO/JEWEL SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
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