Forever 21's plus-size Instagram account is infuriating consumers
Forever 21 launched an Instagram account for its plus-size sector three weeks ago. The retailer debuted the page with a photo of Ashley Graham, who has become something of an ambassador for curvy women around the world.
But over the past three weeks, shoppers have had mixed responses to the images that the retailer has posted.
Digiday has pointed to some commenters who were furious that many of the curvy women were not "plus size" enough for them.
This photo, for instance, infuriated women.
"I love this because it's real. Her thighs look real af. Keep showing REAL pictures!" A commenter wrote.
This recently posted photo of Tess Holliday and Priscilla Ono also yielded positive responses.
Lingerie retailer Aerie, which markets to consumers under 30, has proven that women do, in fact, prefer seeing flaws, whether it's cellulite, rolls, or blemishes, with its unretouched photos, proving that it's not a matter of big or small, it's a matter of whether women feel accurately represented.
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