Twitter has rolled out the product change everyone was freaking out about -- and it's no big deal

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What Did Twitter Change About It's Timeline?

Twitter's controversial timeline change is officially rolling out on Wednesday, and the most noteworthy thing about it is how unremarkable it is.

Twitter users who decide to turn on the new feature starting Wednesday will find an extra batch of tweets sitting at the top of their timelines, showcasing important tweets they might have missed while they had lunch or went to the bathroom.

In other words, it's basically a revamped version of the "While You Were Away" feature that Twitter introduced last year.

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Twitter has rolled out the product change everyone was freaking out about -- and it's no big deal
MANCHESTER, UNITED KINGDOM - JULY 02: In this photograph illustration a member of the social networking site Twitter follows the twitterings of friends during a work break on July 2, 2009 in Manchester, England. The social network site, started in 2006 in California as a sideline project, has grown into a global brand becoming one of the fastest growing phenomenas of the Internet. (Photo by Christopher Furlong/Getty Images)
LONDON - JULY 02: In this photo illustration the Twitter website is displayed on a laptop computer on July 2, 2009 in London. The social network site, started in 2006 in California as a sideline project, has grown into a global brand becoming one of the fastest growing phenomenas of the Internet. (Photo by Peter Macdiarmid/Getty Images)
LONDON - JULY 02: In this photo illustration the Twitter website is displayed on a mobile phone near Parliament on July 2, 2009 in London. The social network site, started in 2006 in California as a sideline project, has grown into a global brand becoming one of the fastest growing phenomenas of the Internet. (Photo by Peter Macdiarmid/Getty Images)
Twitter co-founder Biz Stone (L) and conference organizer Steve Broback (R) from the Parnussus Group, pose for photographers at the start of the Twitter Conference LA in Los Angeles on September 22, 2009. Twitter, the micro-blogging platform which has attracted tens of millions of users but has yet to make money, has changed its terms to potentially open up the free service to advertisers. Twitter, which allows users to pepper one another with messages of 140 characters or less, has seen explosive growth since it launched publicly in August 2006 but has been unable so far to generate revenue. AFP PHOTO/Mark RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
FILE - This Oct. 15, 2009 file photo shows a Japanese participant to Twitter Inc.'s special event launching a Japan-based mobile version of the popular microblogging service showing the Twitter page asking "what are you doing?" in Japanese on a mobile phone in Tokyo, Japan. (AP Photo/Koji Sasahara, File)
In this photo taken Thursday, May 12, 2011, Adorian Deck, a high school senior and creator of @OMGFacts, who claims social media mogul Emerson Spartz stole his idea, is seen in his home in Grass Valley, Calif. Deck said he created @OMGFacts in 2009 as a Twitter feed providing a steady stream of information, with an emphasis on celebrities, pop culture, history and commerce. Deck is suing Spatz in federal court claiming that Spartz took advantage of the inexperience of Deck and his mother, Marylou, who also signed the partnership agreement, to "misappropriate (Deck's) intellectual property and the fruits of his creative efforts."(AP Photo/Rich Pedroncelli)
Julie Strange, a 27-year-old librarian at Towson Library in Maryland, shows a Twitter message on her phone displaying information on how to donate to the Red Cross. (Photo by Amy Davis/Baltimore Sun/MCT via Getty Images)
In this June 29, 2010 photo, Twitter Inc. spokesman Sean Garrett smiles in an interview with the Associated Press during his visit to Tokyo. Garrett's company is hiring a Washington D.C. representative to promote Twitter's use in politics and hopes to expand that worldwide, he said. "Obviously there is a lot of potential for policymakers, government agencies, politicians of all stripes to use Twitter and to connect with their constituency," Garrett said. (AP Photo/Itsuo Inouye)
FILE - In this June 23, 2010 file photo, a Twitter sign hangs at the offices of Twitter Inc., in San Francisco. WikiLeaks said Saturday, Jan. 8, 2011 that U.S. investigators have gone to San Francisco-based Twitter Inc. to demand the private messages, contact information and other personal details of Julian Assange and three people associated with the secret-spilling website. The popular micro-blogging site has declined comment. (AP Photo/Jeff Chiu, File)
President Barack Obama sits with Twitter co-founder and Executive Chairman Jack Dorsey as he answers a tweet from House Speaker John Boehner of Ohio during a "Twitter Town Hall" in the East Room of the White House in Washington, Wednesday, July 6, 2011. (AP Photo/Charles Dharapak)
Specialist Glenn Carell, who will handle the Twitter IPO, works at his post on the floor of the New York Stock Exchange, Thursday, Nov. 7, 2013. Twitter set a price of $26 per share for its initial public offering on Wednesday evening and will begin trading Thursday under the ticker symbol "TWTR" in the most highly anticipated IPO since Facebook's 2012 debut. (AP Photo/Richard Drew)
Twitter signage is draped on the facade of the New York Stock Exchange, Thursday, Nov. 7, 2013 in New York. Twitter set a price of $26 per share for its initial public offering on Wednesday evening and will begin trading Thursday under the ticker symbol "TWTR" in the most highly anticipated IPO since Facebook's 2012 debut. (AP Photo/Mark Lennihan)
A screen shows the Twitter messages of users giving prayers for missing Malaysian airlines flight MH370 in Kuala Lumpur on March 28, 2013. Planes and ships were to resume the hunt for wreckage of flight MH370 after the weather cleared, as they chase down more satellite sightings of suspected debris nearly three weeks after the jet crashed. AFP PHOTO / Ed Jones (Photo credit should read ED JONES/AFP/Getty Images)
LONDON, ENGLAND - NOVEMBER 07: In this photo illustration, the Twitter logo and hashtag '#Ring!' is displayed on a mobile device as the company announced its initial public offering and debut on the New York Stock Exchange on November 7, 2013 in London, England. Twitter went public on the NYSE opening at USD 26 per share, valuing the company's worth at an estimated USD 18 billion. (Photo by Bethany Clarke/Getty Images)
SYDNEY, AUSTRALIA - NOVEMBER 26: (EXCLUSIVE COVERAGE) Katy Perry poses for a portrait backstage with the Twitter mirror at the 28th Annual ARIA Awards 2014 at the Star on November 26, 2014 in Sydney, Australia. (Photo by Mark Metcalfe/WireImage)
FILE - In this Tuesday, July 28, 2015, file photo, the logo for Twitter adorns a phone post on the floor of the New York Stock Exchange. The last week of July 2015 hasn’t been an easy week for social media stocks, despite double-digit revenue growth from Twitter, LinkedIn and Facebook. Investors are looking beyond headline earnings numbers to find reasons to sell stock. (AP Photo/Richard Drew, File)
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Twitter's plans to change its timeline caused a kerfuffle last week after BuzzFeed reported that the social networking service planned to use algorithms to select and arrange the tweets that users see, a big change from the traditional reverse chronological stream of tweets that has long defined Twitter.

Twitter CEO Jack Dorsey was forced to take to Twitter to calm the waters, promising that the company was not planning to "reorder timelines."

More retweets?

With Wednesday's new feature, the main timeline will remain the same as it was. The only difference will be a handful of older tweets (anywhere from a few tweets to a few dozen tweets) that appear at the top of the timeline. These are tweets that Twitter thinks you'll want to see based on your past activity, even if the tweets were posted earlier in the day. The tweets are only from people that you already follow. And the special batch of tweets will be arranged in reverse-chronological order, to ensure that conversations and tweetstorms aren't messed up.

The idea is to make sure that users see the best stuff on Twitter; the stuff they are likely to engage with, whether by retweeting or responding. Twitter says it has seen in increase in tweets and retweets in its tests, though it did not specify how much.

That's especially important to Twitter as its user growth has stalled and its stock has lost roughly three-quarters of its value. Wall Street is worried that the service's best days are behind it and that users are increasingly migrating to newer apps such as Instagram, Snapchat and WhatsApp.

The company's fourth-quarter earnings report due after Wednesday's market close should provide an important update on the state of Twitter's business.

Some investors think Dorsey needs to make radical changes to the product so as to rekindle user growth. But as the uproar over the rumored timeline change made clear, that will not be an easy job.

Twitter said that users will initially need to opt-in to the service by going into settings and selecting "show me the best tweets first" within the timeline section. In the coming weeks Twitter says it will automatically turn the feature on for users (although users will have the option to turn it off).

RELATED: See photos of Twitter's CEO Jack Dorsey

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Twitter has rolled out the product change everyone was freaking out about -- and it's no big deal
Jack Dorsey, interim chief executive officer and co-founder of Twitter Inc., left, talks with Venture capitalist Aviv 'Vivi' Nevo while arriving for a morning session during the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, U.S., on Thursday, July 9, 2015. Billionaires, chief executive officers, and leaders from the technology, media, and finance industries gather this week at the Idaho mountain resort conference hosted by investment banking firm Allen & Co. Photographer: David Paul Morris/Bloomberg via Getty Images
SQUAWK ON THE STREET -- Pictured: Dick Costolo and Jack Dorsey in an interview at CNBC's San Francicso bureau, on June 12, 2015 -- (Photo by: John Chiala/CNBC/NBCU Photo Bank via Getty Images)
Jack Dorsey, CEO of Square, Chairman of Twitter and a founder of both ,holds an event in London on November 20, 2014, where he announced the launch of Square Register mobile application. The app, which is available on Apple and Android devises, will allow merchants to track sales, inventories and other data on smartphones and tablets. AFP PHOTO / JUSTIN TALLIS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images)
Jack Dorsey, co-founder of Twitter Inc. and founder and chief executive officer of Square Inc., right, and Suzanne McKechnie Klahr, founder and chief executive officer of BUILD, stand for a photograph during the 2014 BUILD Gala in San Francisco, California, U.S., on Saturday, March 1, 2014. BUILD is an innovative, college preparatory program, whose mission is to use entrepreneurship to direct low-income high school students to college and careers. Photographer: David Paul Morris/Bloomberg via Getty Images
DETROIT, MI - Twitter Chairman and Square CEO Jack Dorsey moderates a panel discussion with Detroit entrepreneurs at Techonomy Detroit at Wayne State University September 17, 2013 in Detroit, Michigan. The topic of the discussion was 'Turbocharging Detroit's Teconomy.' (Photo by Bill Pugliano/Getty Images)
SAN FRANCISCO, CA - AUGUST 19: Square CEO Jack Dorsey (R) demonstrates the Square payment system for House Ways and Means Committee Chairman Dave Camp (R-MI) while touring the Square headquarters on August 19, 2013 in San Francisco, California. Senators Max Baucus (D-MT) and Dave Camp (R-MI) continued their Tax Reform Tour with a visit to the headquarters of mobile payment company Square. The tour is taking the two senators across the nation to speak to American people about how to fix the nation's broken tax code to benefit families and job creators. (Photo by Justin Sullivan/Getty Images)
Jack Dorsey, co-founder and chairman of Twitter Inc. and co-founder and chief executive officer of Square Inc., stands for a photo following an interview at Just Baked Cupcakes in Detroit, Michigan, U.S., on Tuesday, Sept. 17, 2013. Twitter Inc., which announced plans last week for an initial public offering, is still deciding whether to list on the New York Stock Exchange or Nasdaq Stock Market, setting off a horse race for the high-profile deal. Photographer: Jeff Kowalsky/Bloomberg via Getty Images
FILE - This April 24, 2013 file photo shows Twitter co-Founder Jack Dorsey at a campaign fundraiser for Democratic Candidate for Public Advocate Reshma Saujani in New York. Disney is adding Twitter Chairman and Square CEO Jack Dorsey to its board of directors. Walt Disney Co. says Dorsey is joining the board effective immediately. He will stand for election to a full term at the companyâs annual meeting on March 18. (AP Photo/Mary Altaffer, FIle)
Jack Dorsey, chairman and co-founder of Twitter Inc., center, speaks as New York City Mayor Michael 'Mike' Bloomberg, right, and San Francisco Mayor Edward 'Ed' Lee listen during a press conference in San Francisco, California, U.S., on Friday, June 14, 2013. Dorsey, Mayor Bloomberg and Mayor Lee announced today that they will co-host the second annual Bloomberg Technology Summit to be held in New York on September 30. Photographer: David Paul Morris/Bloomberg via Getty Images
Jack Dorsey, chairman and co-founder of Twitter Inc., speaks during a Bloomberg West Television interview in San Francisco, California, U.S., on Friday, May 17, 2013. Twitter is expanding into smartphones and other wireless products, seeking to boost the number of users and advertisers. Photographer: David Paul Morris/Bloomberg via Getty Images
NEW YORK, NY - APRIL 23: Creator of Twitter Jack Dorsey (R) attends the 2013 Time 100 Gala at Frederick P. Rose Hall, Jazz at Lincoln Center on April 23, 2013 in New York City. (Photo by Jennifer Graylock/Getty Images)
Jack Dorsey, Chairman of Twitter and CEO of Square speaks at a conference of the New Economy Summit 2013 in Tokyo on April 16, 2013. Entrepreneurs of information technology (IT) and online business on April 16 gathered at a one-day conference, hosted by Japan Association of New Economy (JANE), led by Japanese electronic commerce giant Rakuten's Hiroshi Mikitani. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)
Jack Dorsey, co-founder and chairman of Twitter Inc. and founder and chief executive officer of Square Inc., pauses while he speaks to the media at the Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts, U.S., on Monday, Sept. 24, 2012. Square Inc., the mobile payment startup founded by Dorsey, is giving small merchants more flexibility in how they pay for credit-card transactions, increasing competition with PayPalâs rival card reader. Photographer: Scott Eisen/Bloomberg via Getty Images
DETROIT, MI - SEPTEMBER 12: Jack Dorsey, Chairman of Twitter and CEO of Square, speaks with the media after speaking at TECHONOMYDETROIT September 12, 2012 in Detroit, Michigan. The event, hosted by the Detroit Economic Club, is a one-day multidisciplinary gathering of national and local leaders about reigniting U.S. competitiveness, creating jobs, and revitalizing our cities in a technologized age. (photo by Bill Pugliano/Getty Images)
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